Abby Daughtry
Public Relations Manager at Caravan Marketing- Claim this Profile
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Bio
Experience
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Caravan Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Manager
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Oct 2021 - Present
• Execute media relations strategy, seeking high-level placements & coverage • Assist in the creation & execution of client events & activations • Identify opportunities for partnerships, speaking panels, & award submissions • Work closely with the client & Caravan team to develop new brand concepts • Manage social media planning and community management • Monitor online presence of client's brand and engage with users • Execute media relations strategy, seeking high-level placements & coverage • Assist in the creation & execution of client events & activations • Identify opportunities for partnerships, speaking panels, & award submissions • Work closely with the client & Caravan team to develop new brand concepts • Manage social media planning and community management • Monitor online presence of client's brand and engage with users
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Everywhere Agency
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Advertising Services
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300 - 400 Employee
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Account Coordinator
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Sep 2018 - Dec 2019
• Working closely with account managers in day to day management of campaigns • Researching and sourcing influencers • Managing payments for influencer campaigns • Managing paid ads through Facebook and Instagram • Corresponding with influencers through campaign activations • Pitching new members of influencer society network • Overseeing Everywhere Society - EA's In-House Network of Influencers • Analyzing demographics and research the right influencers for each campaign • Attending industry conferences on behalf of clients • Collaborating with the agency team to deliver the most creative approach for every campaign • Creating well-written reports and client-facing materials • Coordinating partnerships with industry-related conferences • Maintaining strong knowledge of emerging trends and technology in the industry • Creating relevant and fresh copy/content for community management on an as-needed basis Show less
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Professional Photographers of America
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United States
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Photography
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200 - 300 Employee
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Program Coordinator
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Jul 2016 - Sep 2018
• Overseeing the entire Photovision program at PPA • Fulfilling orders of educational content from PPA's Learning Center • Posting consistently to Photovision's social channels • Coordinating instructors for Super 1 Day - photography & business workshops held throughout the U.S. • Providing customer service to subscribers • Creating monthly newsletters featuring new releases, central topics, and relevant articles to the photography industry • Contracting speakers for PPA’s annual conference/tradeshow Imaging USA • Scheduling locations/models and coordinating speaker payments • Reviewing programs before publishing and assisting in the creation of collateral materials • Providing edits for all upcoming footage used on PhotoVision • Working with the sales department to develop and implement sponsorship programs • Tracking monthly statistics and analytics • Assisting in the event planning for company events, outing, and professional development programs Show less
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Opelika Main Street Inc
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United States
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Restaurants
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1 - 100 Employee
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Public Relations & Event Planning Intern
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Aug 2015 - Dec 2015
• Creating and designing promotional material (posters, cards, etc.) for downtown Opelika merchants and events • Assisting in the planning and implementation of community events • Communicating frequently with merchants to establish company goals and objectives • Generating awareness, support and event attendance through social media publicity • Developing marketing collateral for print and web • Establishing weekly newsletter via MailChimp • Creating and designing promotional material (posters, cards, etc.) for downtown Opelika merchants and events • Assisting in the planning and implementation of community events • Communicating frequently with merchants to establish company goals and objectives • Generating awareness, support and event attendance through social media publicity • Developing marketing collateral for print and web • Establishing weekly newsletter via MailChimp
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Education
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Auburn University
Public Relations, Liberal Arts and Sciences/Liberal Studies