Experience

ShopFully

• Italy
• Software Development
• 200 - 300 Employee

• Head of Marketing & Growth

  • Jan 2023 - Present

  Milan, Lombardy, Italy Fully responsible for ShopFully marketplaces (DoveConviene, PromoQuì, VolantinoFacile, Tiendeo, CardPlus) worldwide growth: - Scaling up the App and Web audience across all core markets (ITA, ES, FR, Australia and LATAM), leveraging on data to understand drivers and opportunities of business growth - Managing marketing budget and activities -Designing product features that have an impact on the growth (product-led growth) -Define metrics, create monitoring systems and design… Show more Fully responsible for ShopFully marketplaces (DoveConviene, PromoQuì, VolantinoFacile, Tiendeo, CardPlus) worldwide growth: - Scaling up the App and Web audience across all core markets (ITA, ES, FR, Australia and LATAM), leveraging on data to understand drivers and opportunities of business growth - Managing marketing budget and activities -Designing product features that have an impact on the growth (product-led growth) -Define metrics, create monitoring systems and design dashboards to track activities and measure ROI - Building strategy for customer acquisition, retention, engagement and loyalty, developing reporting of users data and engagement metrics - Developing strategic partnership and co-marketing initiatives

• Growth Marketing Manager

  • Apr 2021 - Mar 2023



BlaBlaCar

• France
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager

  • May 2019 - Apr 2021

  Milan, Lombardy, Italy Responsible for all brand's marketing efforts on the Italian market (BlaBlaCar & BlaBlaBus) -Built the go-to-market strategy of the new vertical BlaBlaBus and successfully launched the service in June 2019 -Development & implementation of local Marketing and Communication plan -Development & execution of online & off-line activities, including SEM, Social media, email marketing, OOH, PR, events and others. -Establish new and manage international partnerships with Online Travel… Show more Responsible for all brand's marketing efforts on the Italian market (BlaBlaCar & BlaBlaBus) -Built the go-to-market strategy of the new vertical BlaBlaBus and successfully launched the service in June 2019 -Development & implementation of local Marketing and Communication plan -Development & execution of online & off-line activities, including SEM, Social media, email marketing, OOH, PR, events and others. -Establish new and manage international partnerships with Online Travel Agencies and other affiliate partners -Analyze the performance and optimize all marketing channels to assess campaign effectiveness and company ROI. Show less



GotU.io

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Digital Marketing Operation

  • Jan 2017 - May 2019

  London • Led a team of 8 responsible for the strategy, design, execution, and reporting of digital marketing activities and paid social campaigns (Traffic/Awareness/Lead Generation – Audiences & retargeting management). Managed a budget of 500k monthly • Fully accountable for the company’s revenue generated from my team. • Led senior-level client meetings and attend regular client status meetings to ensure high-quality outcomes and client satisfaction. • Worked with senior management to… Show more • Led a team of 8 responsible for the strategy, design, execution, and reporting of digital marketing activities and paid social campaigns (Traffic/Awareness/Lead Generation – Audiences & retargeting management). Managed a budget of 500k monthly • Fully accountable for the company’s revenue generated from my team. • Led senior-level client meetings and attend regular client status meetings to ensure high-quality outcomes and client satisfaction. • Worked with senior management to assess the future trajectory of the company and develop actions based on the overall revenue outlook, as well as product features, new product development, and business development. • Shaped the product roadmap for the development of the company’s campaign management tools. Show less



77Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2014 - Jan 2017

  Milan Area, Italy • Management and optimization of digital marketing campaigns across Facebook, Google, Bing, Twitter. • Strategy development through market and performance analysis in order to achieve client’s goals and expectation • Working closely with the client providing them with support and digital marketing solutions with a consultant approach. • Design of reporting and KPI monitoring, held presentation for client and senior manage-ment including key metrics, goal attainment… Show more • Management and optimization of digital marketing campaigns across Facebook, Google, Bing, Twitter. • Strategy development through market and performance analysis in order to achieve client’s goals and expectation • Working closely with the client providing them with support and digital marketing solutions with a consultant approach. • Design of reporting and KPI monitoring, held presentation for client and senior manage-ment including key metrics, goal attainment communication and optimization opportunities. • Continuously trained the ability to prioritize and manage workload in a fast paced, rapidly changing environment Show less