Ruth Edwards
National Video Production Manager at Primedia Broadcasting- Claim this Profile
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Afrikaans Limited working proficiency
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Zulu Elementary proficiency
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Bio
Credentials
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Top 10 Rules for Highly Effective Leadership
LinkedInMay, 2023- Nov, 2024 -
Project Management Starts with Laying Good Ground Rules
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Improving Your Memory
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Experience
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Primedia Broadcasting
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South Africa
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Broadcast Media Production and Distribution
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200 - 300 Employee
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National Video Production Manager
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Oct 2020 - Present
I lead a team of incredibly talented Video Content Producers in Johannesburg and Cape Town. We make Kick-ass content for our 4 radio stations at Primedia Broadcasting as well as service the Marketing and events team. My day to day duties comprise of: • Managing impeccable delivery on campaign objectives through ensuring the effective flow and creation of campaign materials (i.e. scripts, video and online content) from the client’s brief to execution;• Working collaboratively with Sales, Programming, Digital, Marketing and Events teams in ensuring the effective implementation of campaigns across multiple platforms with SLAs in place to manage deadlines and expectations.• Working with Sales teams to understand the clients’ brand and offer appropriate and innovative solutions that will support the delivery of the brand.• Proactively provide samples and production input to creative stimulus for the teams.• Remain appraised of the latest developments in the fields of advertising, creativity and communication and ensure that such knowledge is shared and implemented within the team;• Regularly share campaign and promotional ideas with relevant stakeholders in order to inspire new solutions; • Ensure that Primedia Broadcasting’s creative work and the implementation thereof is world class;• Create a supportive environment to enable creative people to achieve their best possible outcomes;• Manage the performance and development of employees through performance management processes and procedures • Ensure that quality requirements and standards are enforced and maintained• Ensure the implementation of processes to improve all work on a continuous basis• Drive and implement the department’s operational strategy in line with Primedia Broadcasting’s strategic objectives• Ensure the department’s budgets are stringently monitored and that costs are controlled• Ensure financial administration is of a high standard and dealt with on time. Show less
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Video Production Manager
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Feb 2015 - Oct 2020
My key roles are to manage and produce video content with in our department for the needs of the business. I also still film, edit and animate when time allows for it
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Content Producer (Videographer)
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Mar 2012 - Jan 2015
In our department, we conceptualise, film and edit content that supports the radio content the company produces
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Zoopy (Pty) Ltd.
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Online Audio and Video Media
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1 - 100 Employee
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Content Producer
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Aug 2011 - Mar 2012
My responsibilities included creating briefs, shots lists and production plans and then implementing them through filming/directing content that i would then edit into neat 90 second news packages My responsibilities included creating briefs, shots lists and production plans and then implementing them through filming/directing content that i would then edit into neat 90 second news packages
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Unleashed TV
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South Africa
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior editor/ Production Guru
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Feb 2009 - Aug 2011
Currently, I am the Senior video editor/ Production Guru at The Unleashed Visual Communications where I showcase my skills on a more professional level, raising some of South Africa's major companies, agencies and popular artists to higher limits of creativity. I take/interpret briefs, manage production teams, account manage as well as film and edit various projects ranging from Adverts and promos to mini documentaries and music videos. Currently, I am the Senior video editor/ Production Guru at The Unleashed Visual Communications where I showcase my skills on a more professional level, raising some of South Africa's major companies, agencies and popular artists to higher limits of creativity. I take/interpret briefs, manage production teams, account manage as well as film and edit various projects ranging from Adverts and promos to mini documentaries and music videos.
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Missing Link - Presentation Powerhouse
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South Africa
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Professional Training and Coaching
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1 - 100 Employee
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Video Editor/Camera woman/production planner
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Nov 2006 - Jan 2009
Camera woman /editor. We basically follow a project through from cradle to grave. So we brainstorm, script, plan, shoot and edit innovative corportate videos Camera woman /editor. We basically follow a project through from cradle to grave. So we brainstorm, script, plan, shoot and edit innovative corportate videos
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Education
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TERTIARY EDUCATION Institution University of the Witwatersrand, Johannesburg
Bachelor of Arts, Dramatic Art; Film and Television Studies -
Shaw Academy
Advanced Diploma, Leadership and Management -
Roosevelt High School
Matric, 12