Leda Daehler
Product Owner, Digital Travel Products at AAA National Office- Claim this Profile
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Bio
Experience
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AAA National
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United States
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Consumer Services
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200 - 300 Employee
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Product Owner, Digital Travel Products
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Nov 2022 - 1 year 2 months
Orlando, Florida, United States
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Intermode
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Advisor
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Apr 2022 - Dec 2022
Michigan, United States
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Co-Founder
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Jul 2021 - Aug 2022
Michigan, United States We're democratizing last-mile delivery by designing and manufacturing a robotic delivery platform (the Modal) that is affordable and feasible. Delivery with small robots seems to be the precursor to full autonomous vehicles: slower, more controlled environments, cheaper, and smaller. But unlike full vehicles, there aren't popular robot available on the market built for this purpose. That's why I co-founded Intermode, building hardware to enable driverless delivery. In our first… Show more We're democratizing last-mile delivery by designing and manufacturing a robotic delivery platform (the Modal) that is affordable and feasible. Delivery with small robots seems to be the precursor to full autonomous vehicles: slower, more controlled environments, cheaper, and smaller. But unlike full vehicles, there aren't popular robot available on the market built for this purpose. That's why I co-founded Intermode, building hardware to enable driverless delivery. In our first 8 months of operation, we build several iterations of the product, won pitch competitions, talked to dozens of interested customers, signed a 3-year lease for Modals, and delivered our first units to customers. As a co-founder, I focused on our product prioritization, financials, sales, manufacturing operations, grant applications, website, legal, and presentations (and of course a little of everything else!). I am currently acting as a non-full time advisor for the company.
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Product Manager
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Jul 2022 - Sep 2022
Contracted as Opsmate's first product manager to define, build, and launch new products to help Opsmate create 'The Operations Platform for Remote Teams'. Set roadmap, features, and plan for initial go-to-market product.
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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AV Business Team - Moving Goods
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Feb 2020 - Jul 2021
Detroit, MI Working on strategy, partner relations, and project management to create our Moving Goods business Led Ford's first in-market service moving goods with functional autonomous vehicles. Leveraging a partnership with a local non-profit in Miami, Ford and Argo delivered food to families impacted by COVID-19 with our development AVs.
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Co-Founder of Find Your Ford
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May 2018 - Jan 2020
Ann Arbor, MI "We know buying a used car sucks, trust us, we've been there. Our goal is to make Find Your Ford the best place to find and buy your ideal Ford vehicle in under 30 minutes." Co-ran Find Your Ford in Ford's internal startup incubator, Ford X, as head of product. After developing our used car strategy and launching our site to Ford dealerships around the country, we raised $6M in funding and exited the business after our acquisition into Ford's Marketing and Sales Organization. The site… Show more "We know buying a used car sucks, trust us, we've been there. Our goal is to make Find Your Ford the best place to find and buy your ideal Ford vehicle in under 30 minutes." Co-ran Find Your Ford in Ford's internal startup incubator, Ford X, as head of product. After developing our used car strategy and launching our site to Ford dealerships around the country, we raised $6M in funding and exited the business after our acquisition into Ford's Marketing and Sales Organization. The site now lives as Ford Blue Advantage and welcomes hundreds of thousands of monthly users at www.fordblueadvantage.com or www.ford.com/used
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Autonomous Vehicle Technical & Business Team
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Jan 2017 - Apr 2018
Dearborn, Michigan Ford College Graduate in Autonomous Vehicles relating to autonomous vehicles and artificial intelligence. My technical work and research has focused on: a game-engine based simulation platform for controls development and integrating and improving camera based perception tasks using deep learning. I also worked on proposals for developing Ford's Autonomous Vehicle strategy (US and EU) and analytics supporting Ford's first AV operations launch in Miami.
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Transmission and Vehicle Controls Intern
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May 2016 - Aug 2016
Dearborn, MI
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University of Michigan Solar Car Team
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Head Strategist
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Sep 2014 - Dec 2015
Ann Arbor, MI; Adelaide, SA Australia • Ensured development and execution of optimal race strategy for 2015 World Solar Challenge, resulting in fourth place out of 40 competitors and reducing wasted time from strategy by 30%. • Responsible for software development and implementation, including vehicle simulations and modeling, telemetry monitoring, caravan networking, route navigation, and weather forecasting • Set and executed timeline for vehicle characterization and testing • Managed an exclusive partnership… Show more • Ensured development and execution of optimal race strategy for 2015 World Solar Challenge, resulting in fourth place out of 40 competitors and reducing wasted time from strategy by 30%. • Responsible for software development and implementation, including vehicle simulations and modeling, telemetry monitoring, caravan networking, route navigation, and weather forecasting • Set and executed timeline for vehicle characterization and testing • Managed an exclusive partnership with IBM and Watson technology to develop new ways to more accurately predict solar radiation using machine learning • In charge of recruitment and training of new strategy team members
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Race Strategist
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Sep 2013 - Dec 2015
Ann Arbor, MI; Abu Dhabi, UAE • Utilized and improved car simulators and optimizers to determine optimal race strategy • Used probabilistic weather modeling to compare possible design configurations for 2015 race • Wrote traffic light analyzer, allowing information to be recorded into a database, then retrieved with an intuitive GUI • Added new software to handle and organize telemetry data from the car, including a GUI to display simulated and actual data and a database logger • Modeled vehicle physics through… Show more • Utilized and improved car simulators and optimizers to determine optimal race strategy • Used probabilistic weather modeling to compare possible design configurations for 2015 race • Wrote traffic light analyzer, allowing information to be recorded into a database, then retrieved with an intuitive GUI • Added new software to handle and organize telemetry data from the car, including a GUI to display simulated and actual data and a database logger • Modeled vehicle physics through track testing, data fitting, and array and battery testing • Managed Solar Car racing strategy throughout a weeklong race across the country, resulting in the team's eighth National Championship in the American Solar Challenge • Trained and managed team of students from Abu Dhabi University to learn solar car racing strategy and aid us in winning our first international win in the Abu Dhabi Solar Challenge
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PR Coordinator
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Nov 2013 - Nov 2014
Ann Arbor, MI • Managed committee to promote and improve sorority image • Publicized sorority and philanthropy events through social and print media • Designed campus wide print media campaigns
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Education
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University of Michigan College of Engineering
Bachelor of Science, Engineering; Computer Science Engineering