Brand Manager

• May 2022 - Present

Brand Manager | Zicam Cold Remedy

• Feb 2018 - Jun 2018

• Performed sales tracking and created reports for monthly board meetings; assisted with brand budget management; worked with agencies on research projects; managed packaging and coupon insert projects; executed brand strategy• New private equity management team overhauled company structure eliminating Brand Manager position • Performed sales tracking and created reports for monthly board meetings; assisted with brand budget management; worked with agencies on research projects; managed packaging and coupon insert projects; executed brand strategy• New private equity management team overhauled company structure eliminating Brand Manager position

Marketing Brand Manager

• 2011 - 2016

Worked individually and collaboratively with internal departments and outside agencies to build brand equity and achieve sales & budget goals. Projects included new product development, managing cross-functional meetings, creating sales materials, brand stories, packaging copy, and social media programs, and developing insights from syndicated data and market landscape/consumer trends.Significant accomplishments include:• Achieved approximately $250K sales per sku in 1st year by introducing 3-6 new products per year• Drove high single/low double-digit growth by creating annual marketing/strategic plan in collaboration with Senior Brand Manager and executing plan• Increased sales, boosted brand awareness and communicated brand message at various retailers by developing and executing shopper marketing programs and guiding media and promotional agencies• Generated $1M in successful product launch of simmer sauce product; created informational product introduction kits for media contacts, bloggers, and key retailers and partnered with agency to create original online content.

Associate Brand Manager

• 2008 - 2011

Contributed to efforts of brand team by developing and executing marketing plans, creating packaging design briefs, maintaining coupon redemption reports, creating promotional materials and working with outside agencies to accomplish brand goals.• Achieved $2M sales in one year by creating 10 Gluten Free Café products and launching into Walmart; obtained gluten free certification, wrote packaging copy with gluten free living tips• Increased sales by 4% by executing holiday season cross promotion with 4 other brands. • Increased sales on Health Valley Organic low sodium canned soup line by instituting front-of-package nutrition labeling, adding Heart-Check Mark and Non-BPA logos and by educating sales team on products' unique benefits. • Boosted brand awareness, drove traffic to websites and increased coupon downloads with print and online banner ads in various media properties

Sales Account Manager

• 1993 - 2007

SRS Textiles sold shirting fabrics to school uniform and career apparel manufacturers. I managed all aspects of school uniform sales and marketing including product development, quality control, sales analysis and account management. Promoted company to new and existing customers with multi-faceted approach including trade show attendance, direct mail, networking, manufacturing plant visits and sales calls, resulting in steadily growing revenues for division while maintaining profit margin. Retained customers by providing value added services and demonstrating an understanding of their business. Company defunct in 2008 as most garment production moved overseas.

Marketing Communications Specialist

• 1992 - 1993

NutraSource was the largest wholesale natural food distributor in the Pacific Northwest. In this position, I promoted products (food, HABA) using catalogs, newsletters, sell sheets, shelf talkers, and other support materials. Promotional literature helped sales team convey to retail customers the company's leadership position in terms of service, cost and product variety. Improved design of trade show exhibit and seasonal sales catalogs. Efforts resulted in increased show attendance and orders and enhanced customer-focused image for the company.