Aarthi Mangala Jayanthi Murali Subramanian

Media Buyer at Engage Logic, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Doylestown, Pennsylvania, United States, US
Languages
  • English Professional working proficiency
  • Tamil Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Customer Analytics
    Coursera
    Aug, 2022
    - Nov, 2024

Experience

  • Engage Logic, Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Jan 2022 - Present

       Promoted to manage Media buying and Performance marketing  Responsible for price negotiations to meet necessary margins and revenue growth on a month to month basis.  Overseeing and managing all owned and operated sites within the company.  Collaborating with coworkers to create new creative promotional material.  Troubleshooting and managing digital campaigns.  Tracking budgets and KPI’s  Analyzing reports and identify low performance to help prevent loss  Managed online marketing campaigns  Proofreading advertising material before launching campaigns.  Negotiating with advertising sales agents to ensure the most cost-effective deals  Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.  Coordinating and overseeing the development and launch of campaigns  Monitoring audience and media trends, practices, and new technologies  Learning and Exploring more :) Show less

Education

  • Alagappa University, Alagappa Nagar, Karaikudi
    Master of Business Administration - MBA, Finance and Financial Management Services
    2020 - 2022
  • Madras Christian College
    Bachelor of Science (BSc), Design and Visual Communications, General
    2010 - 2013
  • Maharishi Vidya Mandir
    Bachelor of Science (BSc), Design and Visual Communications, General
    1996 - 2007

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