Sayoni Chakraborty
Chief Manager - Founding team member at Kotak Cherry- Claim this Profile
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Bio
Experience
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Kotak Cherry
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India
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Financial Services
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1 - 100 Employee
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Chief Manager - Founding team member
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Jan 2021 - Mar 2022
India Driving Kotak Cherry
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Kotak Mahindra Bank
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India
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Banking
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700 & Above Employee
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Senior Product Manager
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Oct 2018 - Dec 2020
Mumbai, Maharashtra, India Digital Banking & Innovation, building Kotak Cherry
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HDFC securities
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India
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Financial Services
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700 & Above Employee
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Manager Digital Products
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Dec 2017 - Oct 2018
Digital Strategy and Transformation, Optimizing customer journey and conversion
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Manager Digital Business
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Oct 2016 - Nov 2017
Mumbai, Maharashtra, India Handling digital business for Mutual Fund and Fixed Income Products
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Future Generali India Life Insurance
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India
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Insurance
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700 & Above Employee
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Deputy Manager - Digital Business Strategy
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Jun 2016 - Oct 2016
Mumbai Area, India • Driving sales for Online Channel through Web Aggregator, Broker & other unconventional sources • Platform readiness for new product launch, benchmark and identify opportunities to enhance online customer experiences and make Best In Class UI • Conceptualizing marketing plans for launch plan of new products & liaising with different internal functions • Engaging with marketing and agencies to ensure product features get highlighted and have maximum reach • Formulating and… Show more • Driving sales for Online Channel through Web Aggregator, Broker & other unconventional sources • Platform readiness for new product launch, benchmark and identify opportunities to enhance online customer experiences and make Best In Class UI • Conceptualizing marketing plans for launch plan of new products & liaising with different internal functions • Engaging with marketing and agencies to ensure product features get highlighted and have maximum reach • Formulating and executing social media campaigns, traffic-driving content strategies, working with digital mediums- company website, customer portal, E-mailers, Paid & Organic Search, Display networks, Financial & Non-Financial websites and optimizing campaigns to increasing quality leads and conversion rates • Ensure customer advocacy – RCA of detractor feedback received from NPS • Ensure TATs for policy issuance are amongst the top 3 in the industry • Managing tele-calling process: Training & certification plan, training facilitation, call barging and feedback, setting up performance management processes, ensuring optimum utilization of resources
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Management Traniee - Strategy Online Sales
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Jun 2015 - May 2016
Mumbai • Driving sales for Online Channel through Web Aggregator, Broker • Engaging with marketing and agencies to ensure product features get highlighted and have maximum reach • Formulating and executing social media campaigns, traffic-driving content strategies, working with digital mediums- company website, customer portal, E-mailers, Paid & Organic Search, Display networks, Financial & Non-Financial websites and optimizing campaigns to increasing quality leads and conversion… Show more • Driving sales for Online Channel through Web Aggregator, Broker • Engaging with marketing and agencies to ensure product features get highlighted and have maximum reach • Formulating and executing social media campaigns, traffic-driving content strategies, working with digital mediums- company website, customer portal, E-mailers, Paid & Organic Search, Display networks, Financial & Non-Financial websites and optimizing campaigns to increasing quality leads and conversion rates • Managing tele-calling process: Training & certification plan, training facilitation
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InfoLeap Market Research & Consultancy
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India
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Market Research
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1 - 100 Employee
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Market Research - Media buying & planning
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Feb 2015 - Feb 2015
Mumbai Area, India Planned and conducted a quantitative market research to understand media planning & buying behavior of media planners, media buyers & brand managers for TV
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Employer Branding - content strategy
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Aug 2014 - Oct 2014
Mumbai Created content strategy, managed communication campaign and developed content for ‘Employer Branding’ of Vodafone in social media (LinkedIn) and print media
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Reserve Bank of India (RBI)
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India
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Banking
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1 - 100 Employee
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Summer Intern at Foreign Exchange Dept
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Apr 2014 - Jun 2014
Mumbai Area, India Developed an empirical model using statistical framework to determine factors affecting External Commercial Borrowing and analyzed its trend in India for the last decade
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Cognizant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Programmer Analyst
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Jun 2011 - May 2013
Kolkata Area, India I've suggested and implemented two value additions which saved approx US$24500 per year for my client providing services in alternative investment management. I've also successfully developed the proprietary statement generation and consolidation application for hedge fund administration for my client. My experience includes - • Software development (.NET framework), maintenance & implementation, facilitating client co-ordination, eliciting requirement, requirement analysis in a… Show more I've suggested and implemented two value additions which saved approx US$24500 per year for my client providing services in alternative investment management. I've also successfully developed the proprietary statement generation and consolidation application for hedge fund administration for my client. My experience includes - • Software development (.NET framework), maintenance & implementation, facilitating client co-ordination, eliciting requirement, requirement analysis in a project of BFS • Ensuring industry-wide best practices and maintaining quality control, planning of requirements capture in my project • Served as .NET developer ; developed Web based and windows based application using .NET framework 2.0/3.5/4.0 & sql server 2005/2008, developed SSRS reports • Provided Production Support
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Programmer Analyst Trainee
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Jun 2010 - May 2011
Kolkata Area, India Training on .NET architecture
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Internship on GSM Network Operations
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Aug 2009 - Aug 2009
Kolkata Area, India Worked on ‘GSM Network Operations’ project as a part of Internship in Vodafone Essar East Limited
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Education
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K J Somaiya Institute of Management
PGDM, Marketing -
Jalpaiguri Government Engineering College
2010 B. Tech, Electronics & Communication Engineering -
Burdwan Municipal Girls' High School
Higher Secondary, Physics, Chemistry, Mathematics & Biology