Experience

UW-Madison Division of Information Technology (DoIT)

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Communications Specialist

  • Apr 2022 - Present

  Madison, Wisconsin, United States



UW-Madison Continuing Studies

• United States
• Higher Education
• 1 - 100 Employee

• Senior Marketing Account Manager

  • Nov 2018 - Apr 2022

  Madison, Wisconsin - Write and edit strategic marketing plans, timelines, creative briefs, and marketing collateral - Develop comprehensive integrated marketing communications plans for educational programs and events - Monitor the effectiveness of marketing strategies and use insight to improve future efforts- Serve as primary point person for several educational program areas and clients - Manage multiple projects simultaneously, ensuring all deliverables are completed effectively, accurately, and on… Show more - Write and edit strategic marketing plans, timelines, creative briefs, and marketing collateral - Develop comprehensive integrated marketing communications plans for educational programs and events - Monitor the effectiveness of marketing strategies and use insight to improve future efforts- Serve as primary point person for several educational program areas and clients - Manage multiple projects simultaneously, ensuring all deliverables are completed effectively, accurately, and on time - Ensure that all communication and marketing products uphold established design standards, brand guidelines, and industry best practices

• Marketing Account Manager

  • Apr 2015 - Nov 2018

  Madison, Wisconsin Area



Hiebing

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Mar 2014 - Apr 2015

  Madison, Wisconsin - Prepared job orders and implementation plans for projects approved by client, including timeline and budget preparation. - Worked with and motivated agency staff to produce continually improving work in assigned projects. - Monitored timelines to ensure that deadlines were met. - Established direction for assigned projects and programs. - Assisted in the development of strategic planning documents and gathered background data, as needed. - Reviewed all client correspondence… Show more - Prepared job orders and implementation plans for projects approved by client, including timeline and budget preparation. - Worked with and motivated agency staff to produce continually improving work in assigned projects. - Monitored timelines to ensure that deadlines were met. - Established direction for assigned projects and programs. - Assisted in the development of strategic planning documents and gathered background data, as needed. - Reviewed all client correspondence prior to distribution. - Completed and submitted administrative reports including timesheets, expense reports, and client projections. Show less



Sony

• Entertainment Providers
• 700 & Above Employee

• Global Product Manager

  • May 2011 - Mar 2014

  Middleton, Wisconsin - Oversaw the global launch of our consumer video editing applications, consisting of 116 product SKUs. - Ensured that the products we developed met consumer needs, were intuitive and stable, and were delivered to the market on schedule. - Managed multiple product launches from conception to global delivery; earning $7.3 Million in annual revenue. - Developed specific marketing plans and activities for products and product lines to establish and enhance product placement within the… Show more - Oversaw the global launch of our consumer video editing applications, consisting of 116 product SKUs. - Ensured that the products we developed met consumer needs, were intuitive and stable, and were delivered to the market on schedule. - Managed multiple product launches from conception to global delivery; earning $7.3 Million in annual revenue. - Developed specific marketing plans and activities for products and product lines to establish and enhance product placement within the competitive arena. - Wrote all marketing materials for product launches, including box and web copy, sell sheets, product descriptions, reviewers guides, and press releases. - Collaborated with engineering staff to define and develop new product features. - Coordinated with executive team on roadmap planning. - Targeted and negotiated product bundles with third party vendors. - Managed domestic and international public relations campaigns. - Developed and implemented strategies to increase company Net Promoter Scores. - Delivered on-stage product presentations and in-booth demos at domestic and international tradeshow events. - Supported sales team during the creation of OEM bundles for distributors. - Researched competitor products to identify market activity and consumer needs. - Created and delivered marketing videos for web, tradeshow, and training purposes. - Co-produced monthly training webinar.

• Senior Customer Service Representative

  • Sep 2008 - May 2011

  - Worked as lead video technical support representative for high-profile customers. - Advised end users on technical support issues. - Created sales orders for product distribution. - Provided sales team with updated order and shipment information. - Developed how-to articles for online help. - Communicated with customers via phone and email on daily basis.



Great Big Pictures, A GSP Company

• Printing Services
• 1 - 100 Employee

• Project Manager

  • Mar 2007 - Mar 2008

  - Oversaw production of client graphics, from obtaining art assets to final delivery/installation. - Managed timeline for each project. - Coordinated between various production departments to ensure timely and correct order fulfillment. - Corresponded with clients to address concerns, provide quotes, and discuss upcoming projects. - Traveled to meet with clients and tour flagship store locations.