Senior Lecturer cum Marketing Leader, Lee Shau Kee School of Business & Administration

• Jan 2022 - Present

Founder & Executive Coach

• Nov 2019 - Present

Founder of an award winning executive coaching & corporate training consultancy for those who aspire for growth; attained 500+ coaching/ consulting hours in 12-month; Partnering with all level of executive clients from Fortune 500, Blue-chip local companies, NGOs to Start-ups. Founder of an award winning executive coaching & corporate training consultancy for those who aspire for growth; attained 500+ coaching/ consulting hours in 12-month; Partnering with all level of executive clients from Fortune 500, Blue-chip local companies, NGOs to Start-ups.

Boldly Coach

• Jul 2023 - Present

Executive Coach

• Mar 2023 - Present

Visiting Lecturer, Department of Media & Communication

• 2021 - 2022

Teach, design and administer the global branding and promotion course for PG students under the Department of Media and Communication. TLQ Course Evaluation Median: 5.0/5.0 Teach, design and administer the global branding and promotion course for PG students under the Department of Media and Communication. TLQ Course Evaluation Median: 5.0/5.0

Instructor, SCE HKBU

• 2021 - 2022

Head Of Product Marketing & Proposition

• Aug 2018 - Nov 2019

Spearhead both the product marketing and proposition management functions in HK life business unit. Responsible for all spectrum of product marketing deliverables. Spearhead both the product marketing and proposition management functions in HK life business unit. Responsible for all spectrum of product marketing deliverables.

Head Of Marketing & Business Development, International Market

• Apr 2017 - Aug 2018

Expansion of scope to head up both the Marketing and Business Development functions. Drive different corporate partnership opportunities for growth.

Head Of Marketing, International Market

• Apr 2016 - Apr 2017

Marketing function lead for Bupa's start-up health provision sector in China (also known as Quality Healthcare in HK). Responsible for setting up the commercial team from scratch; leading the commercial and brand launch; safeguarding the look, tone and feel of the flagship Bupa healthcare centre brand in China

Regional Brand Director/ Business Director

• Oct 2012 - Apr 2016

Regional head for Greater China, Korea, Japan P&G FemCare and China HealthCare business; oversee the launch of Clearblue brand in China. Lead all Leo Burnett (communication strategy/creative development) and partner agency efforts (shopper marketing, public relations, digital, social, media planning) to deliver fully integrated, holistic programs. Report directly into COO (HK/China), MD (South China) and dotted line into EVP, Global FemCare leader in Chicago. In addition to my regional role, I am also the account lead on Samsung and AIA Vitality business for the local HK office, responsible for leading new business pitch and growth. Show less

Business Director

• Nov 2010 - Oct 2012

2 years of start-up experience; responsible for forming the strategic partnership between Oasis Brand Communication Shenzhen (PR/ Event Activation Agency) and M&C Saatchi (Upstream Advertising Agency) with a goal to identify more activation opportunities in South China region. 2 years of start-up experience; responsible for forming the strategic partnership between Oasis Brand Communication Shenzhen (PR/ Event Activation Agency) and M&C Saatchi (Upstream Advertising Agency) with a goal to identify more activation opportunities in South China region.

Visiting Lecturer

• 2011 - 2012

Teach, design and adminster the entry level advertising and marketing communication course for associate degree students Teach, design and adminster the entry level advertising and marketing communication course for associate degree students

Account Director/ Associate Account Director, Procter & Gamble Group

• Dec 2004 - Nov 2010

Responsible for managing different commercial innovation, product innovation and go-to-market campaign for a wide spectrum of P&G brands ranging from beauty care, baby care to hair care. Responsible for managing different commercial innovation, product innovation and go-to-market campaign for a wide spectrum of P&G brands ranging from beauty care, baby care to hair care.