President

• May 2015 - Present

Connect International is a market expansion services company that accelerates global enterprises' growth in China and the Asia Pacific region through investment attraction and trade facilitation.Major achievements include:• Developed business programs with enterprises from over 33 countries and 9 APEC member economies across 28 industries at international level.• Created marketing campaigns to promote joint collaboration on global innovation and cooperate through trade, investment, talents and cultural exchange.• Managed an extensive conference-speaking and sponsorship programme; proprietary events, webinars, PR, marketing collateral, and client firms' digital presence through interaction with the media.• Planned targeted regional events and launched thought leadership digitally.• Coordinated capital-raising activities - Organized business travel logistics and supported client roadshow, investor meetings and visits. Examined and evaluated financing options for clients. Provided pitch book, investor Q&A and follow-up support.• Advised clients on cross-border marketing and business development strategy. Developed BI reports covering market trends, competitive landscape, feasibility, forecast, and detail business insights. • Designed a digital connect platform in London and Brussels to help SMEs with branding, marketing, talents recruitment, knowledge sharing, and capital raising opportunities. Integrated AR design into system. Honours & Awards:• 2019 Caixin “She Creates, therefore She is” Science and Innovation Women Leadership.• 2018 Miss China International –Co-organizer award and Team Lead for Bronze medal.• 2018 China-Kazakhstan Science and Technology –Honourary Standing Committee certification.• APAC Business delegate for cooperation between China-EU-MENA, BRI and Maritime Silk Road Regions. Show less

Board Director

• Mar 2015 - Present

Major achievements include:• Supervised management of business affairs.• Completed China-South America "New Silk Road and Maritime Silk Road" international infrastructure, construction and transportation bidding project in English and Chinese; secured contracts with China Top 500 companies; received appraisal from Chilean mayor of Iquique, Minister of Public Works, President House of the Republic of Chile for service professionalism.• Completed China-Japan Modern Arts investment project with Phase-I valuation at 5.6 billion USD; project helped secure cooperative contracts from Zhejiang and Jiaxing Provincial Governments, Haining Municipal Government; achieved investment contracts with Singapore and Malaysia state investment institutions.• Enabled an Ottawa IT company to expand into China in 2 weeks when it waited 7 weeks through traditional market expansion routine; received immediate interest from Lenovo and had 3 meetings open at headquarters in Beijing.• Referred by enterprise to Global Affairs Canada's Trade Commissioner Service for highly efficient market expansion services. Show less

Marketing Manager, Director for Public Relations - Global Business Development

• Jan 2014 - Dec 2014

Marketing Manager and Director for APAC-Global Business Development for an international trade enterprise based in Santiago-Chile‘s Shanghai office. Primarily responsible for formulating and executing expansionary plans to enlarge both product portfolio and domestic market share. Focused on relationship management with all stakeholders. Created and executed strategic marketing plans that successfully assisted the company and its foreign partners to enhance value proposition and penetrate the Chinese market for 10 product lines and SBUs across 14 industries.Major achievements include:• Completed 16 business plans 80% faster than previous company record with comprehensive proposals which helped secure exclusive distributor contracts in Great China region covering FMCG (Fast-moving consumer goods), Energy Resources, Calligraphy and Antiques.• Prepared a food resource investment fund that helped raise capital of 1 billion CNY (212 million CAD); completed private placement memorandum (PPM) and roadshow presentation.• Demonstrated success in sound strategy formulation, effective project collaboration, and routine progress updates with internal management and foreign partners – including the Government of Chile, Government of Ecuador, major suppliers from South America, and leaders and owners from Chinese SOEs and SMEs.• Trained and led two marketing teams of 11 professionals to enhance brand awareness and value proposition for product lines via mobile marketing, search engine marketing, and printed materials.• Increased weekly sales revenue by 259% using integrated O2O marketing featuring strategic package offerings, brand positioning strategies, marketing mix and occasion specialties.• Constructed a SOP operational manual for writing and presenting business plans; managed contracts for foreign suppliers and national distributors.• Improved project quality delivery by incorporating detailed analysis, action plans, and KPIs. Show less

Marketing Manager, Campaign and Operations

• Jun 2013 - Dec 2013

Marketing Manager for an international trade enterprise based in Santiago-Chile‘s Shanghai office. Primary focus includes launching events, improving business operations for 9 strategic business units through identifying global trend and China market partnership opportunities, resources and capital investment methods, risk mitigation and efficiency monitoring techniques.Major achievements include:• Introduced online platform strategy to management, leading to increased web-sales by 83%.• Co-hosted events: i.e. China Merchants Bank CMB Sunflower VIP (top 1% Premier) celebration - arranged meetings and monitored event progress; performed due diligence during budget forecast and logistics planning.• Applied assembly operation method and cross-departmental objective alignment to projects, and realized a 25% increase in project throughput and a 30% reduction in project completion time.• Penetrated market with marketing programs and graphic designs featuring nine distinct SBUs.• Provided insightful research and analysis on strategic partners; analyzed feasibility, risks and rewards.• Prepared funding proposals, business plans, commercial presentations.• Translated supplier documents from Spanish to English and Chinese; designed and created new marketing materials tailoring to the Chinese market.• Strengthened division morale through advocating leadership, responsibility, synergy and competitions. Show less

Vice-President, Marketing

• Sep 2013 - Dec 2013

Vice-President of Marketing for a student organization. Primary responsibility includes elevating awareness for commodities trading and financial services industry through both fundamental and statistical methods. Major achievements include: • Populated membership base by additional 15% through tactical positioning with integrated O2O marketing strategy. • Implemented engagement loyalty program and CRM. • Optimized value of marketing budgets through statistics and distinct segment ROI. Show less

Vice-President, Marketing

• Sep 2012 - Dec 2012

Vice-President of Marketing for a entrepreneurship student association. Primary responsibility includes promoting global entrepreneurship through designing programs, campaigns, seminars, events and activities to assist students explore their passion, unlock their potential, and actualize their dreams. Major achievements include: • Coordinated and emceed the Global CEO Night 2012 involving CEO of Appnovation Technologies; assisted further events planning involving top industry entrepreneurial CEOs - i.e. founder of Blenz Coffee, founder and CEO of Rezgo and 20/20 Communications. • Enlarged event attendance by 20% through innovative brand positioning with timely monitoring. • Achieved brand equity through implementing relationship marketing and social media marketing via email follow-ups, brochures, posters, pamphlets, and business cards designs. Show less

Marketing and Operations

• Sep 2011 - Dec 2012

Marketing and Operations

• Jun 2011 - Aug 2011

Primary responsibilities include: • Assisted creative online advertising and marketing campaigns. • Improved customer experience through supreme service etiquette and hospitality. • Designed posters, brochures, business card, and other marketing materials using Adobe Photoshop and Corel draw. Primary responsibilities include: • Assisted creative online advertising and marketing campaigns. • Improved customer experience through supreme service etiquette and hospitality. • Designed posters, brochures, business card, and other marketing materials using Adobe Photoshop and Corel draw.

Operations

• Nov 2008 - Feb 2009

Primary responsibilities include: • Performed due diligence and efficient invoice data transaction processing. • Exceeded daily bookkeeping quota through efficient and effective transaction processing. • Followed bank compliance procedure to ensure adherence to financial institution reporting standards. Primary responsibilities include: • Performed due diligence and efficient invoice data transaction processing. • Exceeded daily bookkeeping quota through efficient and effective transaction processing. • Followed bank compliance procedure to ensure adherence to financial institution reporting standards.