Experience

Theia Collective.io
• Hong Kong
• Design Services
• 1 - 100 Employee
• Director

  • Mar 2022 - Present


Crypto.com

• Singapore
• Financial Services
• 700 & Above Employee

• Product Design Lead

  • Aug 2021 - Mar 2022

  Exchange and Design System Exchange and Design System


OKEx
• Financial Services
• 1 - 100 Employee
• Senior Product Designer

  • Aug 2020 - Jun 2021

AIA
• Hong Kong
• Insurance
• 700 & Above Employee
• Senior User Experience Designer

  • Aug 2019 - Aug 2020


Fidelity International

• United Kingdom
• Financial Services
• 700 & Above Employee

• UI Designer

  • Nov 2015 - Jul 2019

  • Developed and executed APAC design standards • Ensured that design standards were consistent throughout the region pre & post global design system • Participated in and responsible for the Global Design System; representing the requirements of APAC • Responsible for improving the UI and experience of internal tools for the Portfolio Engineering Group • Developed and executed APAC design standards • Ensured that design standards were consistent throughout the region pre & post global design system • Participated in and responsible for the Global Design System; representing the requirements of APAC • Responsible for improving the UI and experience of internal tools for the Portfolio Engineering Group



Craft By Design

• Design Services

• Principle

  • Jan 2005 - Oct 2015

  Servicing SME's and larger organizations, I have helped these businesses with their creative strategies in the capacity of their business requirements. Every business will at some point need design, and it is at these moments I will collaborate with the founders to develop brand identities, stationery sets, websites and various marketing collateral for their day to day communication with their customers. Organizations such as SME's will benefit from branding, that is without question. The question is how much is appropriate with the resources they have. This I believe is essential to understanding the needs of such businesses. Show less



CBA - Designing Brands with Heart

• Senior Designer

  • Aug 2011 - Jan 2015

  - Branding & brand strategy development. - Executed and developed brand guidelines for FMCG companies. - Played an integral role in localizing global packaging brand guides for market use. - Initiated and suggested innovative work flows through research. - Worked with junior designers to help develop their skills. - Initiated and managed office relocation, floor planning, suppliers, and design. - Branding & brand strategy development. - Executed and developed brand guidelines for FMCG companies. - Played an integral role in localizing global packaging brand guides for market use. - Initiated and suggested innovative work flows through research. - Worked with junior designers to help develop their skills. - Initiated and managed office relocation, floor planning, suppliers, and design.



Ready Flowers Limited

• Hong Kong
• Technology, Information and Internet
• 1 - 100 Employee

• Design Director

  • Oct 2010 - Aug 2011

  - EDM campaign creation and delivery. Analyzed results through Mailchimp. - Created A/B tests to improve ROI. - Brand development. - Website UI. - Developed social media strategies through the Facebook platform - EDM campaign creation and delivery. Analyzed results through Mailchimp. - Created A/B tests to improve ROI. - Brand development. - Website UI. - Developed social media strategies through the Facebook platform



Tai Foong International

• Canada
• Manufacturing
• 1 - 100 Employee

• Junior Graphic Designer

  • 2005 - 2007

  - Developed & executed packaging design according to packaging brand guides. - Liaised with print suppliers to ensure print quality and production runs. - Developed & executed packaging design according to packaging brand guides. - Liaised with print suppliers to ensure print quality and production runs.