Virginia Rodriguez Royon

Communication & Digital Leader Fitness soft training at Domyos
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Spanish Native or bilingual proficiency
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • Italian Limited working proficiency
  • Portuguese Limited working proficiency

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Sheila El Fajri

Virginia is an amazing leader, she really knows how to manage and create spirit between her team. She can not only be your leader but also can be a good friend, she knows how to make people happy to come to work.

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Experience

    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Communication & Digital Leader Fitness soft training
      • Jul 2021 - Present

    • France
    • Retail
    • 1 - 100 Employee
    • Digital Commercial Director Golf
      • Jul 2020 - Jul 2021

      WE MAKE GOLF EASIER - Increase our e-commerce business: https://www.decathlon.fr/ (Page Sports Golf)- Develop our Digital Golf business in France- Increase our Digital Golf penetration in France- Develop our Digital Golf business in United States, Korea, Canada & JapanINESIS DECATHLON PASSION BRAND WE MAKE GOLF EASIER - Increase our e-commerce business: https://www.decathlon.fr/ (Page Sports Golf)- Develop our Digital Golf business in France- Increase our Digital Golf penetration in France- Develop our Digital Golf business in United States, Korea, Canada & JapanINESIS DECATHLON PASSION BRAND

    • Indonesia
    • Retail
    • 200 - 300 Employee
    • Digital Le@der
      • Oct 2017 - Jul 2020

      Digital Business Developer responsibility,-To implement our digital strategy and different business models for Decathlon Indonesia-Open & Manage new channels of sales of our decathlon products digitally by Marketplaces: Tokopedia, Shopee.-To implement the affiliation activity in Decathlon Indonesia.E-commerce Leader, -To build a local team to manage our www.decathlon.co.id Website.-After 3 years our e-commerce website is profitable and our TO growth is more the 100%. -Take care of our user and implement our User happiness center -Data, we implemented our tracking plan to learn the behavior of our user journey and to create our Datastudio dashboard analysis.-Take the le@der of the Indonesia omnichannel processing.IT Team Leader of the developer's teammates:-We decided to get our autonomy locally, to improve our user experience. For that, we built a local tech team: front-end, back-end, full-stack developer, Mobile Apps, and DevOps. -To get our local autonomy to build our roadmap and plugging the API (as go-send, go pay/midtrans, our heyday chatbot, JNE)

    • France
    • Retail
    • 700 & Above Employee
    • Traffic Manager
      • Feb 2016 - Oct 2017

      Responsible of the branding traffic acquisition for Decathlon.fr : - Display (Desktop, Mobile, Radio on-line, video on-line ) - All method purchase (programmatic, advertising, packs) Responsible of the performance traffic generation for Decathlon.fr : - Retargeting - Affiliation - Shopbot Good analyse capacity and traffic optimisation Define branding strategies & budget Another complementary job in Decathlon : Opening e-commerce Website in South Africa : http://www.decathlon-sports.co.za/ - Business plan, strategy e-commerce - Define and configure the payments solutions - Define and configure the carriers solutions - Define and configure the report google analytics

    • Web Marketer
      • Jan 2014 - Feb 2016

      Web Marketer in www.décathlon.fr (Ski, snow, climbing, hiking)/(Fitness/Target sports)- Responsible : 25% decathlon.fr turnover - Sales optimisation- E-Merchandising skills - Competition, trends and customers typology analysis- Reporting and analytics e-commerce skills

    • IT Team Leader
      • Jan 2011 - Jan 2014

      Strategy, financial, and team management. Team Leader: IT E-commerce support (software and technical platform) -Site: SAAS, software and hosting e-commerce solution: decathlon.com -Scope Countries: France, Spain, Belgium, UK, Italy, Germany, Nederland, Turkey and Russia. - -Team Manger of 11 internal & 14 external people -Management of a budget of 4 M € a year - Implementation of the support processes and tools according to Oxylane strategy - Management of the IT suppliers (Compario & NTT) - Recruitment leader of the Decathlon IT department - Oxylane Instructor for recruitment trainings

    • IT Engineer
      • Jan 2007 - Jan 2011

      Retail software support and project manager IT. Store openings process responsible (Worldwide) 2010 – 2011: Project Manager: Retail web solution - Support of stores.com software for 6 months - TMA Management - Project management: needs analysis, planification and cost evaluation during all project phases (pre-study, conception, development, hand over, implementation) 2007 – 2010: TPM (Technical Project Manager)- Design of technical solutions to support retails operations and implementation: e-commerce platform and Koodza(Decathlon easy) IT in Oxylane - Integration of new software on the existing infrastructure. - Commercial and operational instructor - Process management of worldwide store openings.

    • Spain
    • Retail
    • 700 & Above Employee
    • Deputy Store Manager
      • Jan 2001 - Jan 2007

      Sale, Relation Customer, Inventory. 2005 – 2007: Cash desk and Reception - IT Instructor - Involvement and cooperate in the store openings of Cartagena and Murcia in the expansion period Decathlon Spain: IT equipment and commercial implementation of the store 2001 – 2005: Seller - Seller for different departments: Fitness, Running, Clothes, Tennis, Health & Adventure.- Participation in all movings and modernization of the store Sale, Relation Customer, Inventory. 2005 – 2007: Cash desk and Reception - IT Instructor - Involvement and cooperate in the store openings of Cartagena and Murcia in the expansion period Decathlon Spain: IT equipment and commercial implementation of the store 2001 – 2005: Seller - Seller for different departments: Fitness, Running, Clothes, Tennis, Health & Adventure.- Participation in all movings and modernization of the store

Education

  • Universitat d'Alacant
    Engineer's degree, Telecommunications Engineering
    2001 - 2006

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