Experience

CareQuest Institute for Oral Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Consultant

  • May 2021 - Present

  Boston, Massachusetts, United States • Developed, managed, and executed marketing strategy for initiatives including a new brand and all digital campaigns for this non-profit focused on creating health systems that are accessible, equitable, and integrated. • Managed large-scale digital advertising campaigns in Meta, LinkedIn, Twitter, and programmatic advertising driving brand awareness and site traffic over 50K per month. Oversaw all digital advertising efforts across the organization coordinating the work of the content… Show more • Developed, managed, and executed marketing strategy for initiatives including a new brand and all digital campaigns for this non-profit focused on creating health systems that are accessible, equitable, and integrated. • Managed large-scale digital advertising campaigns in Meta, LinkedIn, Twitter, and programmatic advertising driving brand awareness and site traffic over 50K per month. Oversaw all digital advertising efforts across the organization coordinating the work of the content team, multiple marketing managers, and an outside agency. • Administrator for HubSpot marketing. Increased mailing list 400% in nine months. • Developed SEO program including keyword and ranking analysis. Grew Domain Authority from 38 to 49. Grew keywords in top 100 from 69 to 231. Increased organic traffic by 190%. • Managed and developed brand-awareness marketing research study. • Developed and managed project to create an annual interactive Impact Report multimedia website. • Focused on planning, developing, and launching a new brand, CareQuest Innovation Partners, an incubator dedicated to transforming oral health care. Developed all brand guidelines and graphics. Created their website in WordPress. Show less



Subscription Insider

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Marketing Director

  • Apr 2020 - Oct 2021

  Andover, Massachusetts, United States • Provided marketing direction to Subscription Insider, a publisher and association focused on the subscription SaaS industry and the technology of recurring revenue. • Designed full branding system including graphics and color palette. • Handled demand generation, PPC, marketing automation, digital marketing, landing page optimization and conversion, messaging, and content for all events. • Redesigned website. Managed website including continual design changes and optimizations. •… Show more • Provided marketing direction to Subscription Insider, a publisher and association focused on the subscription SaaS industry and the technology of recurring revenue. • Designed full branding system including graphics and color palette. • Handled demand generation, PPC, marketing automation, digital marketing, landing page optimization and conversion, messaging, and content for all events. • Redesigned website. Managed website including continual design changes and optimizations. • Developed, managed, and executed digital campaign development for all training, webinars, and the annual flagship event. • Managed the conversion of seven live events, including the flagship annual conference, subscriptionshow.com, to online events during the COVID crisis using Bizzabo event software. • Created and promoted a new online directory and new online training offerings to convert additional revenue streams. Show less



Goodwin Recruiting

• United States
• Staffing and Recruiting
• 200 - 300 Employee

• Director of Marketing

  • Dec 2017 - Mar 2020

  Plymouth, Massachusetts, United States • Drove $4.34M in marketing-influenced revenue over two-year tenure, an increase from 0% to over 33% of revenue derived from marketing programs for this national recruiter. • In just two years, raised brand profile to be awarded Forbes Top Recruiting Firm. • Developed lead generation program with strategic, localized SEO plan that increased leads by 208% from 2018 to 2019. • Drove a 205% increase in fee agreements from the website year over year. • Created a marketing automation… Show more • Drove $4.34M in marketing-influenced revenue over two-year tenure, an increase from 0% to over 33% of revenue derived from marketing programs for this national recruiter. • In just two years, raised brand profile to be awarded Forbes Top Recruiting Firm. • Developed lead generation program with strategic, localized SEO plan that increased leads by 208% from 2018 to 2019. • Drove a 205% increase in fee agreements from the website year over year. • Created a marketing automation solution that drove a 10X increase in fee agreements from email programs in 2019. • Managed full marketing team, all strategic marketing planning, and budget. • Drove website traffic from 3K to 27K sessions per month. • Oversaw robust content program to drive SEO improvements from ranking from 2K to 6K keywords. • Increased SEO ranked keywords in top 10 by 141%. • Grew LinkedIn followers from 8K to 30K over two years. Show less



Aquent Scout

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Interim Marketing Director

  • Feb 2017 - Aug 2017

  Greater Boston Area • Responsible for overseeing all staff members including copywriting, graphic design, events and outside PR staff for this recruiting software technology firm. • Responsible for all product marketing and related project management. • Superior project management across multiple large projects in fast-paced environments. • Managed full marketing budget during transition period. • Helped drive 200% month over month sales growth through sales enablement and usage… Show more • Responsible for overseeing all staff members including copywriting, graphic design, events and outside PR staff for this recruiting software technology firm. • Responsible for all product marketing and related project management. • Superior project management across multiple large projects in fast-paced environments. • Managed full marketing budget during transition period. • Helped drive 200% month over month sales growth through sales enablement and usage campaigns • Increased organic search website traffic by 72% year over year.

• Senior Digital Marketing Manager

  • Jan 2014 - Feb 2017

  Boston, MA • Handled all demand generation project management for digital marketing, marketing automation, website, SEO, PR, social media, events and collateral for this recruiting software firm. • Directed SEO marketing planning and execution. • Drove 200% month over month sales growth through campaigns. Increased organic search website traffic by 72% year over year. • Developed sales enablement materials including product sheets and presentations. • Managed website development including… Show more • Handled all demand generation project management for digital marketing, marketing automation, website, SEO, PR, social media, events and collateral for this recruiting software firm. • Directed SEO marketing planning and execution. • Drove 200% month over month sales growth through campaigns. Increased organic search website traffic by 72% year over year. • Developed sales enablement materials including product sheets and presentations. • Managed website development including updates, forms, video, landing pages and optimization. • Managed marketing dashboards with Google Analytics to determine strategic opportunities across marketing campaigns.



Information Mapping

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Director

  • Dec 2011 - Sep 2013

  • Created plans, goals, and metrics for all marketing programs, including SEO, email, social, and event programs for this software and training firm. • Established a demand-generation program utilizing marketing automation and digital advertising. • Developed strategic plan including content marketing, events, SEO, and blog to create a 173% increase in lead volume year over year. • Owned integrated campaign development from idea to execution. • Tracked, measured, and analyzed… Show more • Created plans, goals, and metrics for all marketing programs, including SEO, email, social, and event programs for this software and training firm. • Established a demand-generation program utilizing marketing automation and digital advertising. • Developed strategic plan including content marketing, events, SEO, and blog to create a 173% increase in lead volume year over year. • Owned integrated campaign development from idea to execution. • Tracked, measured, and analyzed campaign performance utilizing Google Analytics and Excel dashboards. Show less



ZoomInfo

• United States
• Software Development
• 700 & Above Employee

• Director of Demand Generation

  • Aug 2010 - Jul 2011

  • Developed and managed integrated demand generation plan and team to build enterprise-level leads for this SaaS firm. • Defined plans, goals and metrics for all demand generation programs, including integrated customer acquisition campaigns, lead nurturing programs, events, online advertising, webinars, content and PPC programs. • Achieved increases of 250+% in enterprise sales, 30+% to the sales intelligence segment and 60+% in data services business growth as well as an 80% boost in… Show more • Developed and managed integrated demand generation plan and team to build enterprise-level leads for this SaaS firm. • Defined plans, goals and metrics for all demand generation programs, including integrated customer acquisition campaigns, lead nurturing programs, events, online advertising, webinars, content and PPC programs. • Achieved increases of 250+% in enterprise sales, 30+% to the sales intelligence segment and 60+% in data services business growth as well as an 80% boost in customer renewal rates. • Implemented testing methodologies to improve campaign performance. • Manage the demand generation budget of $700,000. • Developed complete rebranding including the GUI for ZoomInfo's online SaaS product ZoomInfo Pro, the corporate marketing website and all marketing collateral. Show less



Perrone Group

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Aug 2008 - Jul 2010

  • Managed full staff of print and web designers and print production staff for the marketing services division of this direct response firm. • Developed integrated direct marketing campaigns for multiple national-level clients, including email, direct mail, print, and web landing pages. • Managed conceptual planning for non-profit clients, including the Phoenix Zoo, University of Miami, Boston College, Notre Dame, University of Maryland, and UCLA. • Wrote lead copy for email, web… Show more • Managed full staff of print and web designers and print production staff for the marketing services division of this direct response firm. • Developed integrated direct marketing campaigns for multiple national-level clients, including email, direct mail, print, and web landing pages. • Managed conceptual planning for non-profit clients, including the Phoenix Zoo, University of Miami, Boston College, Notre Dame, University of Maryland, and UCLA. • Wrote lead copy for email, web, brochures, and direct mail appeal letters. • Managed complete restructuring of three separate departments combining creative, electronic, and print work into an integrated, team. Show less