Experience

Belkin

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Global Marketing Manager

  • Feb 2020 - Present

  • Manage the strategic go-to market launch of 150+ consumer electronics products, while working cross-functionally with digital marketing, product, content and design teams, resulting successful product sell-through online and in store. • Contribute to a more responsive and market-driven organization resulting in $70M in product category income year over year. • Leverage analytic, audience-driven multi-channel response attribution to optimize global marketing activities. • Train and onboard new marketing managers to ensure seamless and streamline onboarding process, resulting in high performance and efficiencies. This includes creating training materials on company processes, cross-functional roles and responsibilities and peer to peer mentoring. Show less



Freelance

• Greater Los Angeles Area

• Marketing Manager

  • Jul 2012 - Present

  • Manage campaigns from proposal to post-campaign report, including deep-dive into market research, preparation of marketing brief, executing paid media across Facebook, Instagram, and Google, designing email campaigns, establishing relationships with influencers, oversee the production of in-house content, campaign budget, and post-campaign wrap-up • Oversees a small team of creative contractors, including content creators, photographers, videographers, models, and assistants and ensures projects deadlines are met • Actively researches new competitors, digital platforms, best practices, and new influencers/thought leaders to stay abreast in the digital media • Owned the customer journey from acquisition to purchase by creating an omnichannel shopping experience and launching synchronized paid and organic media campaigns through social and email and allowed for easy in-store pick up that resulted in 18% increase in site traffic, the growth of email subscribers to 85K and increased email open rate by 15%. • Examined company's fulfillment and made operational recommendations to leadership which slashed fulfillment time by 95% and resolved over 80% of negative customer experiences after implementing a customer-first work culture that prioritized customer needs alongside business operations and set efficient daily operations by developing the company manual, outlining daily office priorities, delegating employee duties, and adequately training a staff of 9. • Served as the main point of contact for marketing and reduced customer acquisition costs by analyzing direct customer feedback on social platforms, in-app metrics - including purchase history, marketing opt-in, and geolocation to properly target and attract loyal customers and presented timely recommendations to leadership to ensure ROI and campaign optimization. Show less



All Def Media

• United States
• Entertainment Providers
• 1 - 100 Employee

• Account Manager

  • Jan 2019 - Sep 2022

  • Responsible for ideation and content management behind promotion for films on streaming services (podcast, YouTube TrueView, Facebook/Instagram). • Coordinated campaign execution within internal and external teams and deliver campaign reporting and metric insights for live and closed branded programs, including ad serving, third party discrepancies, and pacing through email, PowerPoint, and Keynote. • Provided ad spend, targeting recommendations, and keyword optimization to execute high-impact paid media campaigns activating brands across consumer touch points, while remaining in close communication with external digital partners, like Facebook and Google, to stay abreast of new industry trends and best practices to execute marketing initiatives. Show less



Blavity Inc.

• Technology, Information and Media
• 100 - 200 Employee

• Business Development Manager

  • Sep 2019 - Jan 2020

  • Sales manager who contributed to revenue growth by finding advertising solutions for brand partners across Blavity’s ecosystem, which include digital sites, custom videos, and event activations. • Managed multiple CPG accounts and built rapport with new clients, scheduled and executed virtual and face to face meetings with potential and existing clients to build robust and meaningful client relationships. • First point of contact for new business, shares business products and services, responded to RFPs and provided campaign recommendations to maximize budget and expand campaign reach. Show less



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Consumer Insights Manager

  • Jul 2013 - Apr 2016

  • Designed a customer care program that understood the voice of the customer and used it drive product rebranding and UX improvements within the Disney digital apps which increased customer satisfaction by 27%, drove app installs and increased time spent watching VOD and Live streaming. Set standard for a magical customer experience through digital platforms. • Advised cross-functional teams, such as Marketing, Product, Engineering, and Content teams on customer-facing issues and presented consumer insights to resolve customer friction and make product recommendations to increase engagement and retention. Partnered with Product to write requirements, decide best UX practices and perform user-testing to support timely multi-brand app releases across the WATCH portfolio, including web, mobile, and OTT devices. • Supervised the operations and management of WATCH Disney/ABC/Freeform technical customer care team of 15+ managers, team leaders, and agents according to the standard of MAGIC Customer Care. This included the development of the program, new hire training, design and optimization of online feedback and ticketing tools, troubleshooting processes, incentive retention programs, KPIs, and performance reviews. • Simultaneously managed projects for WATCH Disney/ABC/ Freeform customer care team during time sensitive app releases and project launches, while ensuring project milestones were met and deliverables are completed on time. • Exhibited strong relationship management skills through effective communication and successfully collaborating with internal DATG teams, such as Marketing, Analytics, and legal teams, by creating and presenting reports and recommendations to internal business stakeholders based on customer analysis, trends, and insights to enhance product and programming features. Show less



West Corporation

• IT Services and IT Consulting
• 700 & Above Employee

• Customer Relations Manager

  • Dec 2011 - Jun 2013

  Clients: Disney Channels (WATCH Disney Channels); Prescription Solutions WATCH Disney Channels • Served as a senior agent to offer lead fellow agents with complex troubleshooting, while providing superior customer service in educating and helping end-customers to troubleshoot technical issues experienced while watching full-episodes of their favorite Disney shows “live” and onDemand through their laptop, iPad, iPod, or iPhone. My goal was to ensure their customer service experience resembled the same award-winning service they would receive at the Walt Disney Parks. Prescription Solutions • Led Prescription Solutions’ team in providing customer support with order placement, tracking order progress and educating customers about changes and program developments, such as policy changes and branding transition from Prescription Solutions to OPTUMRx Show less



Belk

• United States
• Retail
• 700 & Above Employee

• Marketing & Sales Manager

  • Jul 2011 - Nov 2011

  • Led the store’s team to effectively market items within store through strategic placement of new merchandise that contributed to the success of reaching sales goals and increasing yearly profit by 5.3%. • Ensured a positive relationship with customers to increase personal clientele to be used to promote Belk rewards and benefits, promote upcoming events and social gatherings for exclusive customers. • Led the store’s team to effectively market items within store through strategic placement of new merchandise that contributed to the success of reaching sales goals and increasing yearly profit by 5.3%. • Ensured a positive relationship with customers to increase personal clientele to be used to promote Belk rewards and benefits, promote upcoming events and social gatherings for exclusive customers.



Walmart

• United States
• Retail
• 700 & Above Employee

• Customer Relations Manager

  • Mar 2010 - Jun 2011

  • Provided leadership and assistance to fellow customer care associates by encouraging the development of customer relationships, determining first contact resolutions, and assisting with the development of better policies and training methods within the company. • Served as primary point of contact for customer concerns regarding in-store and online advertisements and social events. and tracked customer issues through organized and detailed documentation in customer history report. • Collaborated with team to support the need to identify causes of common problems and proper solutions for store and Walmart.com merchandise and operations issues by documenting customer and associate concerns and feedback; archiving customer information; and communicating data trends to proper departments for Walmart.com, 1-800 Wal-Mart Customer Relations, Signs and Fixtures, Private Brand-Great Value. Show less



Charlotte Russe

• United States
• Retail
• 700 & Above Employee

• Merchandising Manager

  • Nov 2006 - Sep 2009

  • Increased store sales by an average of 6% resulting in an additional $69K in sales revenue by partnering with leadership and sale associates to provide excellent customer service, upselling items based on customer's buying behavior and increase average order value and units per transaction. • Led Regional Sales Meetings in which I provided current sales trends while outlining store goals and objectives for increasing store traffic while focusing on innovative ways to increase overall profitability. • Managed merchandising team of 6 with the implementation of new sales strategies to market merchandise throughout the sales floor that resulted in better overall store presence and increased customer shopper experience. Show less