Experience

Hearsay Systems

• United States
• Financial Services
• 300 - 400 Employee

• Vice President of Product Management

  • Mar 2021 - Present



Acoustic

• United States
• Technology, Information and Internet
• 400 - 500 Employee

• Head of Product, Campaign and Content

  • Apr 2020 - Sep 2020

  • Owned the P&L, vision, strategy and roadmap for the Content and Campaign Management offerings for Acoustic (formerly IBM Watson Marketing). • Directed high-performing product teams using Design Thinking and Agile methodologies in support of Acoustic's digital engagement and experience management strategies. • Coordinated the vision, GTM strategy, competitive intelligence and "three in the box" practices with cross-functional teams to drive the growth, adoption and retention of the Acoustic Marketing Cloud. Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Product, Emerging Channels

  • Jul 2018 - Apr 2020

  • Responsible for the P&L for IBM’s SaaS software portfolio for mobile, social, adtech and content, with success in driving high revenue and high growth in support of IBM’s marketing automation platform.• Led high-performing, agile product teams, with overall responsibility for build/buy/partner strategies, roadmaps, and cross-functional team leadership across design, development and go to market disciplines.• Responsible for strategic planning, driving a third of the company’s growth targets, setting the direction for our market expansion, and managing the financial plan and quarterly business reviews.• Products under management and leadership consistently achieved the highest growth rates in our portfolio.• Deep subject matter expertise and experienced public speaker on the topics of SaaS software, mobile marketing, artificial intelligence and content management. Show less

• Head of Product Strategy

  • Jan 2017 - Jul 2018

  • Reporting directly to department CEO, owned overall product strategy for IBM’s SaaS marketing automation business• Guided all market analysis, business analysis, competitive intelligence and cross-portfolio growth initiatives• Set the department’s vision, strategy and market focus, working in concert with executive leadership across product, development, sales and marketing to drive execution• Responsible for setting the direction that led to the division’s eventual carve-out from IBM into an independent, private equity-backed company Show less

• Program Director, Product Management and Strategy

  • Nov 2012 - Jan 2017

  • Owned product management and strategy for IBM’s journey mapping, marketing operations and performance management software• Led IBM’s first software offering built on Design Thinking methodology, guiding teams in agile practices, design workshops and sponsor user programs• Provided cross-functional team leadership across product teams and stakeholders in design, development, sales and marketing

• Senior Product Marketing Manager

  • Oct 2011 - Nov 2012

  • Product marketing team lead for IBM’s marketing software division, responsible for sales enablement, asset development, thought leadership, event management, business analysis and market analysis functions• Reporting to the division’s head of product marketing, responsible for competitive intelligence program management, designing and executing our competitive assets and competitive enablement, and presenting at industry events, customer advisory boards and numerous web events



ISYS Search Software

• United States
• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Oct 2005 - Oct 2011

  Directed the company’s vision, strategy and worldwide marketing and branding program with core responsibilities in the following areas:* Product strategy: guiding the company into new growth markets and leading our expansion effort in support of our exit strategy* Demand generation: Established the company’s first demand generation program and marketing automation processes, which produced significant new pipeline within the first year, representing more than 30% of ARR in new business value.* Strategic communications: inclusive of public relations, analyst relations and industry influencer program management, generating millions of dollars in publicity and sales opportunity.* Led high-performing digital marketing teams, and directed partners both domestically and globally. Managed and influenced marketing and development budgets in excess of 40% of revenue.* New market penetration: Successfully guided ISYS into new product categories selected for favorable long-term growth potential, customer demand and limited competition. These new applications contributed 50% in new revenue in FY2011, with projections of triple-digit growth in future years.* Corporate repositioning: Led a comprehensive corporate repositioning that supported a number of new product categories, resulting in positive, high-level analyst reports. Spearheaded guerrilla campaigns to support efforts that generated a 7x return with a potential lifetime value of 50x campaign costs.* Social media: Created ISYS’s first social media program to increase its brand visibility, SEO results and thought leadership. The program was the first coordinated effort to leverage Twitter, LinkedIn and blogging channels for broader communication dissemination, and it was also a key to the execution and overwhelming success of ISYS's guerrilla marketing efforts. Show less

• Director Marketing

  • Jul 2003 - Oct 2005

  Managed global public relations efforts, supported customer and competitor research efforts, facilitated product launches, and coordinated brand development and lead generation activities in conjunction with VP of marketing. Responsibilities were international in scope, serving key regions in the US, UK and Australia. Oversaw 1-3 FTE reports and two service partners.Electronic direct marketing: Championed and later established the company’s initial venture into electronic direct marketing. Spearheaded introduction of a monthly e-newsletter, which served as the company’s first measurable broadcast medium to its 20,000-plus customer base. Created first set of baseline metrics and reporting tools that resulted in optimized content, calls to action and a threefold increase in response rates.Corporate rebranding: Executed the company’s first major rebranding effort since its inception, under the guidance of the VP of marketing. As a result of ongoing PR efforts in support of the new brand, ISYS moved from a “niche” player in the Gartner Magic Quadrant for enterprise search to the “challenger” position, an outcome that continues to produce sales revenue. Search engine optimization: Spearheaded a focus on SEO that resulted in page-one Google rankings for several key industry phrases. Website traffic and conversions increased an average of 5x and 10x respectively in the year following the brand launch.Pay per click and SEO: Established the company’s first pay-per-click and search engine optimization practices, which helped drive its lead generation and website successes. Played an integral role in creating these dedicated programs that added a new dimension to existing lead generation efforts and contributed approximately $1.5M in new business value.Thought leadership: Significantly strengthened the company’s visibility and reputation by pitching and placing several high-level speaking opportunities for executives and customers at key industry events. Show less

• US Marketing Manager

  • Oct 2002 - Jul 2003

  Joined ISYS with the charge of managing all US marketing activities, including customer outreach, public relations, event coordination, website development and direct marketing. Primary focus was on starting the company’s first comprehensive PR program, which included development of press releases, media and analyst relationships, case studies, and coverage in key publications.Public relations: Established the company’s first comprehensive public relations program, which was responsible for producing the company’s first steady stream of media and analyst coverage. First-year results included new relationships with more than 15 industry influencers, which resulted in briefings with key analysts and media hits in desirable, top-tier publications.Industry leadership: Secured the company’s first-ever placement in the Gartner Magic Quadrant report for enterprise search (many enterprises use it as a tool for short-listing prospective vendors). Have since succeeded in maintaining and improving the company’s position in this report each year since its first appearance in 2003.Industry awards: Was instrumental in laying PR “groundwork” that produced several first-time awards for ISYS, including the KMWorld Top 100, Denver Business Journals Top Software Vendors and EContent 100, as well as finalist positions with the CODiE awards and the KM Promise Award. Show less



VisiTech PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Communications Consultant

  • Jan 2001 - Oct 2002

  Hired to create and manage the firm’s editorial services division. Responsibilities included strategic planning, brand management, creative execution, account management, pricing, content planning and creation, and executive interviews. Worked on all facets of content creation, from press releases and press kit collateral to case studies and by-lined articles. Assisted clients with funding request proposals, business plans, sales collateral, websites, social media and other needs. Business expansion: Created the firm’s first writing services division, which contributed 10 percent in new revenues within the first year of operation. Publicity: Succeeded in placing a half-dozen articles in key publications on behalf of client executives to support thought leadership and executive visibility objectives. Awards and recognition: Led VisiTech’s house branding and PR activities, helping secure awards and visibility for company’s innovations and successes in public relations; included being listed twice in the Holmes Report on Best Agencies to Work For (placed in Top Three Boutique Firms nationally). Show less



eBags

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Manager

  • Apr 1999 - Dec 2000

  Charged with creating eBags.com's online community for travelers looking for facts, tips and inside information on various global destinations. Responsibilities included extensive consumer and competitor research, site development, usability testing and project management, as well as international travel, national promotions and relationship building with travel industry luminaries. Online business launch: Co-managed the public relations launch of eBags.com in 1999 as one of the company’s first employees. Played an integral role in producing a successful launch that resulted in media coverage and a 3x spike in traffic the week of the launch. Content creation: Oversaw all content generation and editing for the site as the company’s first content editor. Worked closely with merchandising to create high-return product copy and successful home page and section home promotions. Accomplishments in this role were the catalyst for promotion to Product Marketing Manager. Product concept development: Guided two new product concepts—LetsTalkTravel and ConcourseZ—from the initial idea phase through project planning, development and usability testing, and in the case of LetsTalkTravel, all the way through to public launch. Succeeded in turning LetsTalkTravel into a viable online travel community with thousands of subscribers. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Staff Writer

  • May 1997 - Apr 1999

  In conjunction with department head, I helped establish the Editorial Services Group for Alexander's Denver office. Achievements include winning the 1999 MC Icon Gold Award for “PR: Branding Objectives,” as a result of our team’s success with eToys. In conjunction with department head, I helped establish the Editorial Services Group for Alexander's Denver office. Achievements include winning the 1999 MC Icon Gold Award for “PR: Branding Objectives,” as a result of our team’s success with eToys.



Tsantes & Associates

• Account Representative

  • May 1996 - Mar 1997

  Provide public relations services to a variety of technology businesses, including Cirrus Logic and The Alta Group of Cadence Design Systems. Highlights include securing significant trade press coverage for a number of clients, and playing a significant role in Cirrus Logic’s Laguna3D launch at COMDEX Fall ‘96. Provide public relations services to a variety of technology businesses, including Cirrus Logic and The Alta Group of Cadence Design Systems. Highlights include securing significant trade press coverage for a number of clients, and playing a significant role in Cirrus Logic’s Laguna3D launch at COMDEX Fall ‘96.