Pam Gazley
Sr. Digital Marketing Manager at Performance Motion Devices, Inc. (PMD Corp)- Claim this Profile
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Bio
Todd H.
Pam is a great client. Communication is superior to what the market usually brings. She’s a joy to work with.
Naomi Price
After working closely with Pam for over a year, the characteristic that I found the most impressive in her is how she effectively juggles an amazing number projects simultaneously – and keeps calm, pleasant, and organized while doing so. Pam has a very strong understanding of lead generation and how to put a lead-gen campaign into practice from the bottom up. And her knowledge of Salesforce and Marketo are second-to-none. She also has impressive design skills and knowledge of the tools necessary to create an attractive and effective website, page by page. To put it succinctly: When it comes to lead-gen, Pam knows how to get the job done.
Todd H.
Pam is a great client. Communication is superior to what the market usually brings. She’s a joy to work with.
Naomi Price
After working closely with Pam for over a year, the characteristic that I found the most impressive in her is how she effectively juggles an amazing number projects simultaneously – and keeps calm, pleasant, and organized while doing so. Pam has a very strong understanding of lead generation and how to put a lead-gen campaign into practice from the bottom up. And her knowledge of Salesforce and Marketo are second-to-none. She also has impressive design skills and knowledge of the tools necessary to create an attractive and effective website, page by page. To put it succinctly: When it comes to lead-gen, Pam knows how to get the job done.
Todd H.
Pam is a great client. Communication is superior to what the market usually brings. She’s a joy to work with.
Naomi Price
After working closely with Pam for over a year, the characteristic that I found the most impressive in her is how she effectively juggles an amazing number projects simultaneously – and keeps calm, pleasant, and organized while doing so. Pam has a very strong understanding of lead generation and how to put a lead-gen campaign into practice from the bottom up. And her knowledge of Salesforce and Marketo are second-to-none. She also has impressive design skills and knowledge of the tools necessary to create an attractive and effective website, page by page. To put it succinctly: When it comes to lead-gen, Pam knows how to get the job done.
Todd H.
Pam is a great client. Communication is superior to what the market usually brings. She’s a joy to work with.
Naomi Price
After working closely with Pam for over a year, the characteristic that I found the most impressive in her is how she effectively juggles an amazing number projects simultaneously – and keeps calm, pleasant, and organized while doing so. Pam has a very strong understanding of lead generation and how to put a lead-gen campaign into practice from the bottom up. And her knowledge of Salesforce and Marketo are second-to-none. She also has impressive design skills and knowledge of the tools necessary to create an attractive and effective website, page by page. To put it succinctly: When it comes to lead-gen, Pam knows how to get the job done.
Credentials
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Email Marketing Certification
HubSpotMar, 2019- Oct, 2024 -
Digital Marketing Analytics
MIT Sloan Executive EducationMay, 2018- Oct, 2024
Experience
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Performance Motion Devices, Inc. (PMD)
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Automation Machinery Manufacturing
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1 - 100 Employee
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Sr. Digital Marketing Manager
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Jul 2018 - Present
Performance Motion Devices, Inc. (PMDCORP.com) is a world leader in motion control technology for life sciences, robotics, and industrial automation. PMD delivers a broad range of advanced electronic motion control products including integrated circuits, digital amplifiers, digital drives, and boards to a worldwide customer base. PMD's motto, Motion Control At Its Core, reflects our uniquely powerful strategy of placing motion control ICs at the core of all of our products so that they speak one common motion language.I am the marketing lead responsible for lead generation, website management and optimization, marketing operations, marketing communications, and much more. My daily adventures include working with third party partners to generate leads, executing search, both organic and paid, strategies, content management and optimization, social media marketing, working closely with design partners, and writing emails, landing pages, and website copy. Since starting at PMD I've helped increase organic website traffic by over 70%, and have implemented marketing strategies and conversion metrics that have produced a 45% increase in qualified conversions. And, the fun has just begun!
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Independent Marketing Consultant
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Jan 2017 - Present
Looking to extend your marketing team without the headcount? Active projects:Cakewalk, a Gibson Brand: Optimizing their Google Adwords account. In one month I optimized their Brand campaign and introduced a non-branded campaign. Overall, the campaign CTR has gone from 3% to over 8%, and their conversion rate for the non-branded campaign is over 12%. I have also built out GA and PPC dashboards, and am helping them improve their trial experience and ensure that trial metrics are collected inside their marketing automation solution - Marketo.
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Strafford Technology
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United States
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Business Consulting and Services
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1 - 100 Employee
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Online Marketing Manager
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Sep 2017 - Jul 2018
Strafford has decades of experience in helping finance teams automate and optimize the financial solutions that will improve planning and budgeting, consolidation and reporting, and financial analysis. They are an Oracle Platinum Partner who specializes in Oracle EPM Cloud and Hyperion application environments, but they also provide consulting and advisory services to SAP BPC users. As their Online Marketing Manager, I launched a refresh to their website - in only 3 months (Nov. 2017). The launch included new messaging that aligns with what they do, lots of new content, new navigation, new design (HubSpot CMS) and oodles of SEO. I also built out a digital content strategy to revive their blog, and found some great writers who know the FP&A space inside and out.
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Perfecto
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United States
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Information Technology & Services
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1 - 100 Employee
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Web Marketing Manager
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Mar 2014 - Nov 2016
A senior manager responsible for the overall management of the corporate website. Daily adventures included writing and optimizing content for conversion, search engine optimization (SEO) for site and blog, and managing Google Adwords campaigns. Special achievements:** Increased website conversion (Form Completes/Users) by over 2% since 2014 by optimizing copy, creating & optimizing landing pages, and adding additional promotions and on-exit CTAs.** Took ownership of Perfecto blog in June 2016 and increased Google Organic Referral traffic by over 20%. To achieve this, I optimized existing posts for search and ensured that new posts were properly optimized.** Worked with an external web design and development team plus internal customers to launch a new, responsive website (Oct. 2014). I migrated and wrote over 400 pieces of content and worked closely with creative to integrate the company’s new brand and messaging.
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Barracuda MSP
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United States
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Software Development
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100 - 200 Employee
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Online Lead Generation Manager
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Jul 2012 - Jan 2014
Responsible for creating and managing lead generation programs that target our unique customer - IT service providers. Plan, manage, execute and report on webinar events, online advertising such as Google pay-per-click, and content syndication. Work closely with web development and content marketing team to apply SEO best practices to all online marketing initiatives. Responsible for creating and managing lead generation programs that target our unique customer - IT service providers. Plan, manage, execute and report on webinar events, online advertising such as Google pay-per-click, and content syndication. Work closely with web development and content marketing team to apply SEO best practices to all online marketing initiatives.
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Progress
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United States
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Software Development
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700 & Above Employee
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Sr. Online Marketing Mgr.
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Sep 1998 - Jul 2012
Held multiple Web marketing positions in different operating divisions of Progress Software – beginning my career as the Web Content Manager for progress.com. Collaborated with product marketing, marketing communications, demand generation, IT and other internal and external teams to build, deploy and support digital initiatives. ** Proposed and implemented a new Google PPC strategy that streamlined product focus to core gateway products and better utilized budget. Achieved 130% increase in click-thru-rate (CTR). Introduced higher quality leads that allowed sales to follow up, and introduce complementary products. ** Identified long- and short-tail keywords to focus SEO efforts on. Through content development and optimization, including keyword usage and interlinking to / from website(s), blog(s) and social media channels, successfully moved over 80 identified keywords to page 1 positions. ** Initiated and built out social media channels and strategies to promote the company brand. Created Typepad blog and podcast channel which significantly enhanced SEO for high value keywords such as “SOA Infrastructure”. Contributed to blog and ensured that social communities, including Twitter, Facebook and LinkedIn, were monitored and updated regularly. ** To learn more, please contact me: pamgazley@yahoo.com
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Centerline Software, Inc.
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Software Development
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Web Marketing and Lead Management Manager
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Jan 1998 - Sep 1998
Managed and maintained company website. Managed lead distribution, labeling and reporting, and managed 3rd party telemarketing relationships and programs. Designed and developed an animated, online product tour of our Aqua product. Managed and maintained company website. Managed lead distribution, labeling and reporting, and managed 3rd party telemarketing relationships and programs. Designed and developed an animated, online product tour of our Aqua product.
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Project Leader & Web Designer
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1995 - 1996
Led and organized projects that helped prepare the FTP Software Technical Support organization support new product releases and upgrades. Led and organized projects that helped prepare the FTP Software Technical Support organization support new product releases and upgrades.
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Project Leader and Marketing/Sales Coordinator
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Jan 1987 - Jan 1993
Central contact for BBN/Slate business. Managed product rollouts, wrote product documentation and press announcements, coordinated field testing activities and upgrade programs, designed and coordinated design of marketing collateral and product packaging. Managed active accounts, performed telesales and pre-sales functions, managed and provided technical and business support to resellers and system integrators. Other job titles during my years at BBN included Telesales and Support Representative, Pre
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Sales Training and Administration Coordinator
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Jan 1983 - Jan 1987
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