Jennifer Grogan

Owner at Peak Events
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Contact Information
us****@****om
(386) 825-5501
Location
Flagstaff, Arizona, United States, US
Languages
  • English Native or bilingual proficiency
Skills

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Bio

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Chris Davis

I had the fortune of working with Jennifer with several events in different capacities. I highly recommend her and her business for any event that you are planning. She is very detail oriented, creative and energetic and is focused on making your event the best it can possibly be! From weddings to concerts and everything else in between, Jennifer and Peak Events do it right!

Melissa Dunstan

I highly recommend Peak Events for any event planning needs. They are all hard working, dedicated and will give it their all to make your event perfect.

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Credentials

  • Event Marketing
    Eventbrite
    Nov, 2018
    - Nov, 2024

Experience

  • Peak Events LLC
    • United States
    • Events Services
    • 1 - 100 Employee
    • Owner
      • Jan 2009 - Present

      • Manages all company communication and public relations activities, general marketing and advertising activities, social media initiatives and activities, lead generation strategies and website design and management oversight• Lead event producer for Flagstaff Blues and Brews Festival (three years running), Rock the House, Flagstaff Oktoberfest (seven years running) and Mountain Country Music Festival • Develops and seamlessly executes a broad range of marketing campaigns and events for all events produced by Peak Events• Develops and implements sponsorship materials and logistics for events including festivals, golf tournaments, conferences, corporate events, and fundraisers• Designs site plan layouts for a variety of events, including handling the requested state and city licensing process• Manages all logistics, vendors and volunteers for three major festivals averaging 4k in attendance • Writes and pitches press releases as well as conducts outreach with traditional advertising and social media marketing strategies effectively increasing attendance year after year• Creates marketing strategies and manages content for blog, social media (Facebook, Twitter, Linked In, Instagram) and email campaigns, increasing exposure in our target demographics, further developing our business’ brand and marketing strategy

    • Festival Producer/owner for the Flagstaff Blues and Brews Festival
      • Jan 2012 - Present

      As Festival Producer/owner for the Flagstaff Blues and Brews Festival based in Flagstaff, Arizona. I have started the event from the ground up, growing it to the Largest Blues Festival in the State of Arizona. We are a small team of 2 full time and up to 5 NAU interns. I am in charge of everything from the staffing, artist contracts, sponsorship, VIP, parking, Marketing and Social Media, ticket sales, etc. I oversee the entire event from start to finish.

    • Festival Producer/owner for the Flagstaff Oktoberfest
      • Jan 2008 - Present

      As Festival Producer/owner for the Flagstaff Oktoberfest based in Flagstaff, Arizona. I have started the event from the ground up in 2008, growing it to the largest Oktoberfest in Northern Arizona with over 6500 people attending each year. We are a small team of 2 full time and up to 5 NAU interns. I am in charge of everything from the staffing, artist contracts, sponsorship, Marketing and Social Media, ticket sales, etc. I oversee the entire event from start to finish.

    • Festival Producer/owner for the Mountain Country Music Festival
      • Jan 2014 - Dec 2014

      As Festival Producer/owner for the Mountain Country Music Festival based in Flagstaff, Arizona. We produced the event in 2014. While the event was unsuccessful, I learned a lot about the Country Music Industry and continued my growth as an event producer.

    • Festival Producer/owner for the Rock the House
      • Jan 2009 - Dec 2009

      As Festival Producer/owner for the Rock the House event based in Flagstaff, Arizona. We produced the event in 2009. While the event was unsuccessful, I learned a lot about the Pop Music Industry and continued my growth as an event producer.

  • Payroll Connection
    • Payroll Assistant
      • Nov 2016 - Dec 2018

      • Administrative oversight of the office,• Payroll entering, and reporting• Daily money transfers and deposits• Maintained Client Records• Hard copy filing system• Helped prepare quarterly and yearly reports• Deliver payroll to clients, as well as scheduled direct deposit payments • Administrative oversight of the office,• Payroll entering, and reporting• Daily money transfers and deposits• Maintained Client Records• Hard copy filing system• Helped prepare quarterly and yearly reports• Deliver payroll to clients, as well as scheduled direct deposit payments

  • Northern Arizona Center for Entrepreneurship and Technology
    • Office Manager
      • Aug 2013 - Dec 2016

      • Administrative oversight of the office, as well as supports the administrative needs of clients, including AR/AP for the office, client billing, and maintaining hard copy and electronic filing system• Organizes and runs yearly Start Up Weekend event at local university, which is for 100 students over 3 days. Students pitch ideas on new businesses and over 56 hours create business and marketing plans and then pitch their ideas. Winners will receive one year in free counseling and mentoring to help build the business. • Manages content for blog, social media and email campaigns, increasing the non-profit’s exposure and building its brand in the Northern Arizona marketplace• Marketing support staff in assigned project based work as well as for all clients

  • Flagstaff Mall & The Marketplace
    • United States
    • Retail
    • Marketing Manager
      • Apr 2012 - Oct 2012

      • Managed all communication and public relations activities, as well as general marketing, social media initiatives, lead generation strategies and website updates• Composed and posted Facebook and Twitter updates promoting the mall offerings, its events and special promotions • Developed and implemented sponsorship materials and logistics for all on-mall events • Primary contact for tenants and consumers requesting information about the Flagstaff Mall • Managed all communication and public relations activities, as well as general marketing, social media initiatives, lead generation strategies and website updates• Composed and posted Facebook and Twitter updates promoting the mall offerings, its events and special promotions • Developed and implemented sponsorship materials and logistics for all on-mall events • Primary contact for tenants and consumers requesting information about the Flagstaff Mall

  • Western Technologies
    • United States
    • Civil Engineering
    • 100 - 200 Employee
    • Marketing Coordinator
      • Feb 2007 - Jan 2009

      • Managed all communication and public relations activities, as well as general marketing, social media initiatives, lead generation strategies and website updates• Composed and posted Facebook and Twitter updates promoting the mall offerings, its events and special promotions • Developed and implemented sponsorship materials and logistics for all on-mall events • Primary contact for tenants and consumers requesting information about the Flagstaff Mall • Managed all communication and public relations activities, as well as general marketing, social media initiatives, lead generation strategies and website updates• Composed and posted Facebook and Twitter updates promoting the mall offerings, its events and special promotions • Developed and implemented sponsorship materials and logistics for all on-mall events • Primary contact for tenants and consumers requesting information about the Flagstaff Mall

  • BuyCabinets.com
    • Marketing Coordinator
      • 2004 - 2006

      • Managed and developed marketing programs for BuyCabinets.com that were intended to grow both the consumer and retail markets • Implemented a direct marketing campaign whose audience consisted of 25,000+ potential customers every two weeks as an on-going marketing campaign• Created a multimedia campaign for existing and prospective customers on how to use Macromedia Director, our company software to show the ease of using the website and placing an online order• Provided web site management and maintenance for the company website

Education

  • Northern Arizona University
    Public Relations, Public Relations and Advertising
    2000 - 2004
  • Northern Arizona University
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2000 - 2004

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