Experience

Exitcirklen

• Non-profit Organizations
• 1 - 100 Employee

• Board Member / 2022 Ambassador role

  • Nov 2018 - Present

  With growing fast as an organization and the increased need for a working board I transfered into an ambassador role in april 2022. The EXITcircle is an NGO working towards preventing emotional abuse, negative social control & honour-related conflicts among young people and adults in Denmark and is Denmark’s only help to self-help group therapy for victims of emotional abuse. https://exitcirklen.dk/ With growing fast as an organization and the increased need for a working board I transfered into an ambassador role in april 2022. The EXITcircle is an NGO working towards preventing emotional abuse, negative social control & honour-related conflicts among young people and adults in Denmark and is Denmark’s only help to self-help group therapy for victims of emotional abuse. https://exitcirklen.dk/



Selma Spa

• Leisure, Travel & Tourism
• 1 - 100 Employee

• Commercial & Brand Director Hotel & Resort

  • Jan 2019 - Mar 2021

  Responsable for Brand development and Sales including Marketing, Communication, Web & SoMe. In management team and managing in/outbound sales team of 4 persons in B2B and Revenue Manager. Scaled up all e-commerce & e-marketing in B2C & B2B and "hands-on"; wordpress, mailchimp, business manager, google analyctics etc. Created a Brand & Communication platform based on holistic health, expressed in our digital channels 2020. Even if a big drop in turnover due to COVID19 we doubled turnover in online channel and we did a huge two digit % increases in traffic and doubled both webshare and followers in SoMe and digital channels. Take a look: https://www.instagram.com/p/CN77kokjyIv/ https://www.instagram.com/p/CQrBRC7jAZy/ Show less



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Global Business Leader Children's IKEA

  • Mar 2017 - Nov 2018

  Leading the strategic and tactical agenda on the businessplan through the full value chain for the business area. Turnover 2 billion euro. In my role I lead the business towards all internal and external stakeholders. In my role I am as well Sponsor and indirect leader for the product developing teams. Responsible for Sales and the customer meeting online/offline, Marketing, Communication, Assortment, Purchasing, Supply. Responsible for developing business plans based on global consumer insights, the omnichannel customer experience journey, the global competitive landscape and IKEAs sustainable brand direction. Show less



ELLOS GROUP

• Sweden
• Retail
• 300 - 400 Employee

• Vice President of Sales, Merchandising & Design

  • Jan 2011 - Jun 2016

  Reporting to Ellos CEO and part of senior management. Full team on 65 people with 8 direct reportee´s. Appx 150 Meuro in yearly sales. Head of product teams both developing Ellos own collections and as well external brands. Responsable sales, profit&margin on range, go-to market and seasonal planning incl go-nogo on marketing campaigns. - In current position, restructured product & sales organization from a mailorder to an ecommerce and mobile first one. An organization being sales driven with focus on gross margin in development and etail in day-to-day business. 1. Company achived 100% increase in profitability in 2014. 2. Refreshed External Brand portfolio and negotiated new contracts. +50% in gross profit on women´s brands in 2015. 3. Driven and sponsored Return project 2014 on six axis. 3ppts decrease 2015. 4. New sourcing footprint project with BCG in order to improve margins. As results first season minus 20% in buying price on womens apparel. 5. Within my responsibility to develop own brands & labels I have taken an idea of a locally produced denim brand from my personal notebook to an offer and communication and a dot com site - http://www.closebydenim.com/ 6. 2015 repositioning range and segmentation of women´s apparel with +10% increase vs LY top and bottomline as result SS16 season. Managed teams twice throughout a significant Brand Position shift and fundamental change of product and marketing strategy and being part of management team responsible of The Project. Area of expertise: Development of collections, Brandpositioning, Commercial planning of seasons and ecommerce multi channel marketplans. Tactical/operational "hands on" experience from within the whole value chain brings holistic strategies that solve “problems”. Show less



La Redoute

• France
• Retail
• 700 & Above Employee

• Senior Chef de Group

  • Aug 2009 - Dec 2010

  Responsibilities: sales, web and catalogue activities for La Redoute denimbrands, women´s external brands.Team of 18 direct reportees, costbudget , Sales approx 150 Meuro in web and catalogue. Area of expertise: Multicultural experience, Recruited and refreshed Brand portfolio Key achievements: - Implementation brand Ellos offer on portals and launch on stand alone site in France Responsibilities: sales, web and catalogue activities for La Redoute denimbrands, women´s external brands.Team of 18 direct reportees, costbudget , Sales approx 150 Meuro in web and catalogue. Area of expertise: Multicultural experience, Recruited and refreshed Brand portfolio Key achievements: - Implementation brand Ellos offer on portals and launch on stand alone site in France



ELLOS GROUP

• Sweden
• Retail
• 300 - 400 Employee

• Business Area Manager Woman

  • 2005 - 2009

  Responsibilities: Apparel, Shoes and Lingerie, Team of 28 direct reportees, costbudget 2,5 MeuroSales approx 100 Meuro in web and catalogue.Area of expertise: Been part of project group internally at Ellos concerning repositioning of the brand and internal culture.Key achievements:- Repositioned private labels in terms of offer and communication and delivered growth.

• Brand Manager Josefssons

  • 2004 - 2005

  Responsibilities: Woman´s Apparel and Home & Lifestyle, Team 22 direct reportees, web and catalogue activities, Sales 50 MeuroArea of expertise: Building of catalogues, planning Market & Paperplan,Re positioning Project of brand and offer with F&B

• Product Manager/Designer Menswear

  • 2002 - 2004

  Responsable to build the mens&sport collections, forcasting price/qty, layouts planning collections for mailorder channel.



Kappahl

• Sweden
• Retail
• 700 & Above Employee

• Designer menswear / Buyer / Teamleader

  • 1998 - 2002



Oscar Jacobson

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Designer menswear

  • 1993 - 1998

  Responsibilities: Design of collections, responsible for production sale samples, fittings Responsibilities: Design of collections, responsible for production sale samples, fittings



Different positions/brands

• Paris

• Freelance Designer Paris/France

  • 1992 - 1993

  Responsibilities: Combined freelance with shorter work periods in fashion houses Freelance: textile print, toile/patterns, illustration, trendinformation and haute couture. Style at Hermés mens prêt a porter, toile atelier tailleur Givenchy Haute Couture, toile atelier flou Dior Haute Couture, design assistant Pierre Balmain prêt a porter femme, coordinator studio Pierre Balmain Haute Couture… Responsibilities: Combined freelance with shorter work periods in fashion houses Freelance: textile print, toile/patterns, illustration, trendinformation and haute couture. Style at Hermés mens prêt a porter, toile atelier tailleur Givenchy Haute Couture, toile atelier flou Dior Haute Couture, design assistant Pierre Balmain prêt a porter femme, coordinator studio Pierre Balmain Haute Couture…