President

• Dec 2021 - Present

Managing Director & Chief Creative Officer

• Mar 2021 - Dec 2021

Immediate Past President

• Jan 2021 - Dec 2021

President Of The Board Of Directors

• 2018 - Dec 2020

• Leading a talented mob of advertising, marketing, tech, media, design and communication leaders who continue to transform a 100-year old, mid-market ad club into an education, advocacy, and networking powerhouse for a new generation. • Building partnerships with sponsors, members, and the community at large to increase and diversify the organization’s revenue stream. • Serving as the public voice of the organization in the media and in the state legislature. • Introducing and… Show more • Leading a talented mob of advertising, marketing, tech, media, design and communication leaders who continue to transform a 100-year old, mid-market ad club into an education, advocacy, and networking powerhouse for a new generation. • Building partnerships with sponsors, members, and the community at large to increase and diversify the organization’s revenue stream. • Serving as the public voice of the organization in the media and in the state legislature. • Introducing and advocating for new diversity, inclusion, and equity initiatives as well as expanding the community the association serves. • Championing efforts to modernize the association's brand, CRM, event management, and web presence.

Vice President

• 2016 - 2018

Member Board Of Directors

• 2008 - 2016

Associate Vice President, Creative Strategy

• Jan 2019 - Mar 2021

• Hiring, leading, following, and inspiring talented friends at an agency committed to helping brands on a mission. • Leading a design thinking-inspired, multi-departmental creative process that unearths the truths that connect audience behavior and brand story. • Helping to guide the culture and conscience of the agency — and strengthen our commitment to clients and staff. • Researching, assessing, and pitching new business opportunities. Notable Clients: Walden University… Show more • Hiring, leading, following, and inspiring talented friends at an agency committed to helping brands on a mission. • Leading a design thinking-inspired, multi-departmental creative process that unearths the truths that connect audience behavior and brand story. • Helping to guide the culture and conscience of the agency — and strengthen our commitment to clients and staff. • Researching, assessing, and pitching new business opportunities. Notable Clients: Walden University, Johns Hopkins University & Medicine, Baltimore Police Department, Drexel University, American College of Financial Services, and the Maryland Food Bank.

Creative Director

• 2012 - 2019

• Took over a small-agency creative department of two and grew it to 15. • Lead and mentored staff, but regularly worked on the ground with teams design, copy, media, web, and account services to tackle briefs and bring campaigns life. • Concepted, executed, pitched and won clients (and awards here and there.) Notable Clients: University of Baltimore, Maryland SPCA, United Way, and Deutsche Bank.

Adjunct Professor, Advertising

• 2017 - 2021

• Persuading the next generation that better advertising can save the world — or at least make it better than they found it. • Developing a capstone course that provides students with real-world client engagement. • Working with students to help small businesses and non-profits — especially those owned and managed by women and BIPOC — overcome business challenges. • Connecting students with career opportunities and helping to expand their professional networks. • Persuading the next generation that better advertising can save the world — or at least make it better than they found it. • Developing a capstone course that provides students with real-world client engagement. • Working with students to help small businesses and non-profits — especially those owned and managed by women and BIPOC — overcome business challenges. • Connecting students with career opportunities and helping to expand their professional networks.

Member, Board Of Directors

• 2016 - 2019

• Joined forces with a team of leaders and influencers from Baltimore's business, education, and law communities to guide an organization that empowers city youth to be leaders, advocates, and community organizers. • Helped manage fundraising, marketing, and the organization's brand. • Worked with a diverse board of directors to administer the organization's budget, staffing, funding, and service offerings. • Joined forces with a team of leaders and influencers from Baltimore's business, education, and law communities to guide an organization that empowers city youth to be leaders, advocates, and community organizers. • Helped manage fundraising, marketing, and the organization's brand. • Worked with a diverse board of directors to administer the organization's budget, staffing, funding, and service offerings.

Adjunct Professor, MBA/MA in Design Leadership Program

• 2013 - 2015

• Helped some of the smartest, most ambitious graduate students in business and design learn techniques to sell their big, scary ideas better. • Developed an interactive, student-driven curriculum that taught best practices for public speaking, researching audiences, and designing compelling pitches. • Helped some of the smartest, most ambitious graduate students in business and design learn techniques to sell their big, scary ideas better. • Developed an interactive, student-driven curriculum that taught best practices for public speaking, researching audiences, and designing compelling pitches.

Sr. Copywriter/Content Strategist

• 2011 - 2012

• Supported branding, messaging, integrated marketing strategy, and creative direction for clients. • Developed social marketing strategy for the agency and clients alike. • Pitched creative and new business. • Created and executed a social marketing plan for the agency, boosting engaged audiences on social channels by nearly 50% in four months while bringing in multiple new business leads. • Managed the overhaul of the underutilized agency blog and newsletter, improving Page… Show more • Supported branding, messaging, integrated marketing strategy, and creative direction for clients. • Developed social marketing strategy for the agency and clients alike. • Pitched creative and new business. • Created and executed a social marketing plan for the agency, boosting engaged audiences on social channels by nearly 50% in four months while bringing in multiple new business leads. • Managed the overhaul of the underutilized agency blog and newsletter, improving Page Rank and driving 20% more traffic to the company website. Clients included: U.S. Navy, U.S. Army, NSA, Kiddie Academy, and TEKsystems. Show less • Supported branding, messaging, integrated marketing strategy, and creative direction for clients. • Developed social marketing strategy for the agency and clients alike. • Pitched creative and new business. • Created and executed a social marketing plan for the agency, boosting engaged audiences on social channels by nearly 50% in four months while bringing in multiple new business leads. • Managed the overhaul of the underutilized agency blog and newsletter, improving Page… Show more • Supported branding, messaging, integrated marketing strategy, and creative direction for clients. • Developed social marketing strategy for the agency and clients alike. • Pitched creative and new business. • Created and executed a social marketing plan for the agency, boosting engaged audiences on social channels by nearly 50% in four months while bringing in multiple new business leads. • Managed the overhaul of the underutilized agency blog and newsletter, improving Page Rank and driving 20% more traffic to the company website. Clients included: U.S. Navy, U.S. Army, NSA, Kiddie Academy, and TEKsystems. Show less

Creative Director

• 2009 - 2011

•Oversaw creative development and developed strategy for campaigns. • Developed copy strategy for brands and campaigns. • Mentored and managed a team of copywriters and designers. • Worked alongside the account team to draft briefs. • Pitched creative and new business. • Created, branded, and marketed the agency’s proprietary social marketing platform. Founded and edited a successful agency blog that generated new business leads and was recognized by Ad Age’s Power 150… Show more •Oversaw creative development and developed strategy for campaigns. • Developed copy strategy for brands and campaigns. • Mentored and managed a team of copywriters and designers. • Worked alongside the account team to draft briefs. • Pitched creative and new business. • Created, branded, and marketed the agency’s proprietary social marketing platform. Founded and edited a successful agency blog that generated new business leads and was recognized by Ad Age’s Power 150 and the Baltimore Sun. • Directed strategy and creative on a multi-million dollar telecom account, helping to grow the subscriber base by nearly 25% at a time when other brands in the industry were posting record customer losses. Notable Clients: Comcast, Black & Decker, and Motorola.

Associate Creative Director

• 2008 - 2009

Senior Copywriter

• 2006 - 2008

Contributing Writer

• 2008 - 2011

•Authored blogs and articles about local and national news, politics, media, and technology for readers in the 18-35 demographic. • Promoted content through personal and professional social networks. • Mentored young writers. Engaged audiences through on- and off-site engagement, delivering a better-than-average percentage of return visitors. • Increased interaction on social channels and boosted total page views. •Authored blogs and articles about local and national news, politics, media, and technology for readers in the 18-35 demographic. • Promoted content through personal and professional social networks. • Mentored young writers. Engaged audiences through on- and off-site engagement, delivering a better-than-average percentage of return visitors. • Increased interaction on social channels and boosted total page views.

Copywriter Freelance

• 2008 - 2011

• Collaborated over three seasons with creative directors, designers, and program producers to create ad sales materials promoting Nat Geo's entire programming lineup at the network upfronts. • Worked on a limited edition ad sales book to promote the launch of the mini-series Great Migrations – the largest production in the channel's history. The program saw steady ad sales during a very tough economic climate. • Developed copy for Great Migrations materials that was ultimately adapted… Show more • Collaborated over three seasons with creative directors, designers, and program producers to create ad sales materials promoting Nat Geo's entire programming lineup at the network upfronts. • Worked on a limited edition ad sales book to promote the launch of the mini-series Great Migrations – the largest production in the channel's history. The program saw steady ad sales during a very tough economic climate. • Developed copy for Great Migrations materials that was ultimately adapted for a consumer-facing campaign, including the tagline for the entire program brand. Show less • Collaborated over three seasons with creative directors, designers, and program producers to create ad sales materials promoting Nat Geo's entire programming lineup at the network upfronts. • Worked on a limited edition ad sales book to promote the launch of the mini-series Great Migrations – the largest production in the channel's history. The program saw steady ad sales during a very tough economic climate. • Developed copy for Great Migrations materials that was ultimately adapted… Show more • Collaborated over three seasons with creative directors, designers, and program producers to create ad sales materials promoting Nat Geo's entire programming lineup at the network upfronts. • Worked on a limited edition ad sales book to promote the launch of the mini-series Great Migrations – the largest production in the channel's history. The program saw steady ad sales during a very tough economic climate. • Developed copy for Great Migrations materials that was ultimately adapted for a consumer-facing campaign, including the tagline for the entire program brand. Show less

Owner

• 2005 - 2006

• Took a year to decompress after leaving teaching — watch "Hard Times at Douglass High" on HBO, you'll understand. During that time, I built a pet services company and brand from the ground up. • Developed a successful marketing and advertising strategy including ad creation, web development, media buys, budgeting, and analysis. • Oversaw the hiring, training and performance of all employees. • Before selling the company, parlayed a $1,000 investment into a 200-client, 6-employee… Show more • Took a year to decompress after leaving teaching — watch "Hard Times at Douglass High" on HBO, you'll understand. During that time, I built a pet services company and brand from the ground up. • Developed a successful marketing and advertising strategy including ad creation, web development, media buys, budgeting, and analysis. • Oversaw the hiring, training and performance of all employees. • Before selling the company, parlayed a $1,000 investment into a 200-client, 6-employee company. Show less • Took a year to decompress after leaving teaching — watch "Hard Times at Douglass High" on HBO, you'll understand. During that time, I built a pet services company and brand from the ground up. • Developed a successful marketing and advertising strategy including ad creation, web development, media buys, budgeting, and analysis. • Oversaw the hiring, training and performance of all employees. • Before selling the company, parlayed a $1,000 investment into a 200-client, 6-employee… Show more • Took a year to decompress after leaving teaching — watch "Hard Times at Douglass High" on HBO, you'll understand. During that time, I built a pet services company and brand from the ground up. • Developed a successful marketing and advertising strategy including ad creation, web development, media buys, budgeting, and analysis. • Oversaw the hiring, training and performance of all employees. • Before selling the company, parlayed a $1,000 investment into a 200-client, 6-employee company. Show less

High School Teacher

• 2002 - 2005

• Taught English and Media Production in a high-needs, inner-city school. • Adhered to strict (and sometimes random local and state standards). • Developed and executed multi-media presentations to facilitate the learning process. • Provided counsel, mediation, and professional support for students and colleagues. • Worked with my students to boost their Maryland State Assessment pass rate by more than 100%, year over year. • Taught English and Media Production in a high-needs, inner-city school. • Adhered to strict (and sometimes random local and state standards). • Developed and executed multi-media presentations to facilitate the learning process. • Provided counsel, mediation, and professional support for students and colleagues. • Worked with my students to boost their Maryland State Assessment pass rate by more than 100%, year over year.

Copywriter

• 2000 - 2002

• Created copy for television, radio, print, and web advertising for Fortune 500 clients. • Designed brochures, storyboards, newsletters, and PowerPoint presentations for an assortment of products and services. • Ushered advertising and marketing campaigns from conception to completion in a collaborative environment. • Helped to define the role and job description of copywriter at the agency. • Developed and nurtured lasting client relationships. • Helped to develop creative… Show more • Created copy for television, radio, print, and web advertising for Fortune 500 clients. • Designed brochures, storyboards, newsletters, and PowerPoint presentations for an assortment of products and services. • Ushered advertising and marketing campaigns from conception to completion in a collaborative environment. • Helped to define the role and job description of copywriter at the agency. • Developed and nurtured lasting client relationships. • Helped to develop creative processes based on best-of-breed agency models. Show less • Created copy for television, radio, print, and web advertising for Fortune 500 clients. • Designed brochures, storyboards, newsletters, and PowerPoint presentations for an assortment of products and services. • Ushered advertising and marketing campaigns from conception to completion in a collaborative environment. • Helped to define the role and job description of copywriter at the agency. • Developed and nurtured lasting client relationships. • Helped to develop creative… Show more • Created copy for television, radio, print, and web advertising for Fortune 500 clients. • Designed brochures, storyboards, newsletters, and PowerPoint presentations for an assortment of products and services. • Ushered advertising and marketing campaigns from conception to completion in a collaborative environment. • Helped to define the role and job description of copywriter at the agency. • Developed and nurtured lasting client relationships. • Helped to develop creative processes based on best-of-breed agency models. Show less