Insight Director

• May 2021 - Present

Head of Insight

• Sep 2019 - May 2021

Responsibility for all insight creation across retail and foodservice. Awarded William Reed "Rising Star" 2019- Team management. Hiring, mentoring and developing a team of 3 Insight Managers. Upskilling the wider business on creating deep, actionable insight that inspires and tells a story.- Leading and project managing insight reports on food and drink markets from Pubs and Restaurants to Grocery, Convenience and Wholesale. My team is responsible for all reports. These adopt a multi-discipline approach including consumer research, market sizing, competitor analysis, advanced analysis/ data science, menu tracking, brand performance and cross channel shopping. - Communication. Exceptional communication skills both internally and externally, including presentations from board level to 300+ person conferences.-Extracurricular: Head judge for the Publication Awards "Best Food Offer" 2020

Senior Insights Manager

• Sep 2018 - Sep 2019

Head of Insight

• Sep 2019 - Jul 2020

Market Insights Analyst

• Mar 2018 - Sep 2018

BWS category expert and thought leader. Harnessing data to create market leading insight and presenting value-add sessions to customers Behind the scenes: managing relationships with data providers, developing award winning new tools to analyse the market, working with all stakeholders and promoting visibility of the team BWS category expert and thought leader. Harnessing data to create market leading insight and presenting value-add sessions to customers Behind the scenes: managing relationships with data providers, developing award winning new tools to analyse the market, working with all stakeholders and promoting visibility of the team

Market Insights Analyst

• May 2016 - Mar 2018

Delivering insight for the drinks industry's leading independent distributor. Conducting research and performing data analysis to reveal the clearest picture of both the UK consumer and the market. Responsible for developing innovative ways to evaluate the market and produce strategy to lead business decisions and drive sales. Key achievements: • Conceptualising and building 2 new & innovative tools to assist trend-tracking & forecasting • Presenting & leading an insights session as part of contract extensions worth £18m • Conducting research and working as part of a team to bring NPD to market, currently listed in Sainsbury's

Market Insights Analyst

• Sep 2015 - May 2016

Working with external and propitiatory data sources to build the clearest picture of the UK consumer in the drinks industry. Producing commercially actionable insight and presenting this in a way that is clear and compelling. Data skills: Quantitative (Surveying), Qualitative (Focus Groups, List analysis), Geographic (QGIS, CACI), Market/Panel Data (Nielsen, CGA, Aimia, Dunnhumby), Excel dashboard building & Power Pivots Working with external and propitiatory data sources to build the clearest picture of the UK consumer in the drinks industry. Producing commercially actionable insight and presenting this in a way that is clear and compelling. Data skills: Quantitative (Surveying), Qualitative (Focus Groups, List analysis), Geographic (QGIS, CACI), Market/Panel Data (Nielsen, CGA, Aimia, Dunnhumby), Excel dashboard building & Power Pivots

Business Development and Inside Sales Executive

• Nov 2014 - Aug 2015

Start-Up Culture: A small tech company which allowed me the freedom and flexibility to discover my own strengths. Responsible for: - Nurturing new business and the growth of the company - Working with the CEO to develop and implement marketing strategy - Generating sales leads and managing inbound accounts - Production of user guides and documentation Skills Developed: -Research -Strategy -Copywriting & written communication -Sales Branding: MA branding knowledge has been applied during website re-launch and refreshed brand identity.