Liz Ravelo

Project Manager at Launch
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, US

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5.0

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Marina White

I worked with Liz for over 2 years in a fast-paced environment supporting marketing initiatives for our organization from the development and updating of digital brand properties to leading the creation of integrated advertising campaigns. Liz is an incredible teammate that you can always count on to go the extra mile. She is flexible in stepping up and stepping in to help wherever needed. Yet, she is also structured in her organization and project management to move initiatives to the finish line and meet critical deadlines. Liz instinctually is someone who excels at bringing others into the fold. She successfully adapts her communication style/cadence to meet others where they are and to establish efficient working processes. I strongly recommend Liz as an impactful contributor to any team, and a positive energy to any organization.

Meredith Hodges

I’d like to speak to Liz’s character. My experience of Liz has been that she’s a straight shooter, meticulous about deadlines and deliverables, and always thinking about how to improve the creative or the process. Liz will not shy away from a conflict or problem. She is compassionate and concerned about others, which shows through in how she approaches work and people. Liz is also very passionate about her growth and development, working to ensure she is doing everything she can to be on top of her game.

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Credentials

  • Bronze Certification Facebook Pixel & Dynamic Ads
    Facebook
    Mar, 2019
    - Oct, 2024
  • Google analytics
    Google
    Mar, 2019
    - Oct, 2024
  • Hubspot Inbound Marketing
    HubSpot

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Project Manager
      • Mar 2022 - Present

      Accounts: Mitsubishi Electric Trane US, Salesforce, Splunk, GrammarlyAs a Project Manager, I am responsible for driving project delivery through the effective use of internal and external communications. I ensure that projects and campaigns are complete according to schedule, meet the defined scope, and are within budget. I also help to develop and maintain all project assets and deliverables including creative briefs, SOWs, and project plans. Accounts: Mitsubishi Electric Trane US, Salesforce, Splunk, GrammarlyAs a Project Manager, I am responsible for driving project delivery through the effective use of internal and external communications. I ensure that projects and campaigns are complete according to schedule, meet the defined scope, and are within budget. I also help to develop and maintain all project assets and deliverables including creative briefs, SOWs, and project plans.

    • United States
    • Utilities
    • 200 - 300 Employee
    • Digital Marketing & Traffic Management
      • Apr 2019 - Mar 2022

      Responsible for driving and supporting Gas South's digital marketing and communication efforts via digital media, social media, search engine optimization, and other digital content. Combining web and digital marketing with business acumen to bring greater brand awareness, increase lead generation and increase customer engagement.- Social Media content and content strategy, execution, and reporting- CMS, Website, and enrollment flow content management- Brand reputation management - respond to and manage google reviews and social media messages - Plan and implement search engine optimization opportunities to grow organic traffic- User Story management- Promo code and rate change management- Monitor online KPIs for online enrollments for organic and paid efforts- Monitoring media effectiveness- Manage both external and internal marketing traffic- Project manage all marketing projects utilizing Asana in an agile PM environment

    • United States
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Senior Digital Marketing Manager
      • Jan 2019 - Apr 2019

      - Launched over 70 paid marketing campaigns- Client Management – Marketing implementation - Lead a team of marketing implementation specialists- Responsible for posting and optimizing all client videos on social platforms- Created onboarding client marketing educational content- Handled all marketing client communication- Marketing Reporting - Launched over 70 paid marketing campaigns- Client Management – Marketing implementation - Lead a team of marketing implementation specialists- Responsible for posting and optimizing all client videos on social platforms- Created onboarding client marketing educational content- Handled all marketing client communication- Marketing Reporting

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Digital Marketing Manager
      • Jul 2018 - Jan 2019

      - Managed a international team of 7 Digital Marketers- Planned and executed all aspects of digital marketing campaigns including landing page creation, optimization, email, social media, SEO. - Wrote website content, social media content and blogs- Created and executed content calendar for marketing campaigns- Managed projects from completion to end while working with both internal and external stakeholders- Identified target audiences and devise digital campaigns and marketing strategies- Managed Marketplace services- Account Management, Project Management and Client Services- Developed new projects and determined budget, resource allocation and deliverables while working in an Agile PM environment

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Ecommerce Analyst
      • Dec 2017 - Jul 2018

      - Produced and maintained Product content- Analyzed content and performance of retail customers’ e-commerce websites- Maintained products in customer-based programs (i.e., Amazon Portal, Commerce Hub, Home Depot Link, Walmart)- Managed all product data and E-Commerce initiatives- Responsible for Product management, Project Management, E-Commerce channel management, E-Commerce analysis, GDSN data management, Marketing data management, Digital marketing, Content management, Category management, SEO, SEM, social media, SAP, Sales analysis, PIM creation, PIM Management

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Ecommerce Marketing Manager
      • Jun 2016 - Dec 2017

      - Created training materials including videos, manuals, and data retrieval processes for 10+ different vendors' websites- Categorized 10,000+ new products for new website- Updated website product data and SEO for a new mobile or computer systems- Worked with cross-functional teams to define requirements and processes on website development projects- Web Analytics and A/B testing- Business Documentation, Product Knowledge, Data Analysis- Offshore Team Management- QA testing and reporting

Education

  • Georgia Gwinnett College
    Bachelor of Business Administration (BBA), Marketing
    -

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