Sean McCann

Growth Marketing Manager at BRCG.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia

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Catalina Laschon, AFC®

Thank you, Sean, for our work together on the IBM Tech and DEI project earlier this year. Your ability to think 3 moves ahead – by connecting the dots across activities and their metrics and identifying areas to increase the relevance and impact of the project – is very impressive. I particularly enjoyed your thought process in identifying the foundational and added value elements of our project. You are invested in ensuring the project is a success and deliberately take time to learn and expand your expertise. You ask excellent questions, challenge the status quo efficiently and politely, and see connections across different data sources very quickly. I genuinely appreciate how you positioned yourself as an expert and partnered across teams and with very high-level IBM stakeholders to ensure buy in for our project. In times of changing goals and priorities, you showed resilience and found ways to push the project forward. Throughout our work together, you showcased skills such as excellent problem solving, analytics, communication and storytelling, and negotiation. Any manager and company would be very lucky to work with you, and I remain your strong advocate.

Dr. Samantha Dewalt

Sean is a highly talented digital marketing leader. I had the opportunity to supervise and learn from Sean during his time as Marketing & Communications Intern with Lehigh@NasdaqCenter. While leading digital marketing initiatives and media strategy for LNC, Sean helped elevate our brand among multiple stakeholder groups and increased engagement in our student programs. Sean demonstrated creativity, innovation, and professionalism in his work. He was consistently proactive and reliable. I would highly recommend Sean for any future opportunities in digital marketing, media strategy, and/or business development. He's an exceptional team member and it was an honor to work with him.

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Credentials

  • Entrepreneurship Financing and Profitability
    The Wharton School
    Jul, 2023
    - Nov, 2024
  • Enterprise Design Thinking - Team Essentials for AI
    IBM
    Jun, 2023
    - Nov, 2024
  • Attract and Engage Customers with Digital Marketing
    Google
    Jun, 2022
    - Nov, 2024

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Growth Marketing Manager
      • Dec 2022 - Present

      • Develop and implement scaled CRM growth strategies for clients MARVEL SNAP, Discord, and Nice Kicks through push notifications, in-app content, and email marketing at key lifecycle stages • Roadmap, track, and analyze campaign conversion performance in Figma and Braze enabling A/B copy optimization • Collaborate with clients’ product and engineering teams to prioritize increased retention and engagement growth opportunities • Co-found subsidiary venture monetizing generative AI content around artificial intelligence for business applications Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Field Marketing Intern
      • May 2023 - Aug 2023

      • Analyzed ROI on client events through performance dashboards, Salesforce, and NPS to recommend actions driving a 90% new contact acquisition • Created AI event lifecycle materials containing segmented product and brand positioning for top account engagement • Collaborated with executive stakeholders on implementing external inclusion processes to secure untapped client markets • Analyzed ROI on client events through performance dashboards, Salesforce, and NPS to recommend actions driving a 90% new contact acquisition • Created AI event lifecycle materials containing segmented product and brand positioning for top account engagement • Collaborated with executive stakeholders on implementing external inclusion processes to secure untapped client markets

    • United States
    • Higher Education
    • 700 & Above Employee
    • Lehigh@NasdaqCenter Marketing & Communications Intern
      • Aug 2022 - Jan 2023

      Lehigh@NasdaqCenter is an exclusive education-industry partnership between Lehigh University and the Nasdaq Entrepreneurial Center formed to build entrepreneurial leaders that transform businesses, organizations, and new ventures for today and tomorrow. • Unlocked email list as new marketing channel to increase student entrepreneurship program applications from 39 to 130 YOY • Created and managed a social media promotion schedule for multiple, concurrent marketing campaigns sharing L@NC programs and thought leadership platform • Partnered with Silicon Valley tech startups and industry veterans to craft creative messaging stories on multichannel digital publishing furthering entrepreneurship education • Designed and produced assets on Photoshop and Canva consistent with brand guidelines for cross-platform release • Evaluated Google Analytics and Tableau data on 1-year program impact to compile cross-functional stakeholder report to university president for future investments Show less

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Content Marketing Manager
      • Nov 2020 - Sep 2022

      • Conceptualized global go-to-market strategies for new mobile app, executing on marketing research and product launch goals • Led landing page brand strategy, marketing copies, and design cross-team ahead of Apple iPhone 13 keynote feature • Drove new ad copies and creatives showing 32% CTR increase using Meta Ad Library and Singular data • Build social media plans and identity from scratch for global audience and coordinate asset creation, growing channels to collective following of 81,000 • Assisted business development team on positioning strategic partnerships with Apple, Samsung, TikTok, Snapchat • Storyboarded and wrote press releases managing stakeholder collaboration, achieving a reach of 127 million UMV Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Business Associate
      • Aug 2021 - May 2022

      • Communicated with external companies to acquire paid ads for Lehigh University’s student newspaper • Devised website sidebar bundle deals to incentivize 33% more digital ad placements following a national paper decline • Increased year-over-year revenue by 85% with tailored outreach tactics and decreased operational costs by 25% • Communicated with external companies to acquire paid ads for Lehigh University’s student newspaper • Devised website sidebar bundle deals to incentivize 33% more digital ad placements following a national paper decline • Increased year-over-year revenue by 85% with tailored outreach tactics and decreased operational costs by 25%

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing & Sales Intern
      • Aug 2021 - Dec 2021

      • Optimized the B2B CRM process in HubSpot containing segmented research in the sustainable building product industry • Identified 1000+ company stakeholders to contact as potential clients in sales database • Utilized Adobe Photoshop to create graphics to close SaaS deals and retain prospective clients • Optimized the B2B CRM process in HubSpot containing segmented research in the sustainable building product industry • Identified 1000+ company stakeholders to contact as potential clients in sales database • Utilized Adobe Photoshop to create graphics to close SaaS deals and retain prospective clients

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Recreation Leader
      • Apr 2017 - Aug 2021

      • Supervised a team of 85 camp counselors and 350 children through daily summer camp recreation activities • Negotiated national vendor contracts resulting in a 30% supply cost decrease and built long-term partnerships • Planned weekly art curriculums for children K-8 by surveying interests and working with teammates, catalyzing creative passion in the community's next generation • Supervised a team of 85 camp counselors and 350 children through daily summer camp recreation activities • Negotiated national vendor contracts resulting in a 30% supply cost decrease and built long-term partnerships • Planned weekly art curriculums for children K-8 by surveying interests and working with teammates, catalyzing creative passion in the community's next generation

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analyst
      • Oct 2020 - May 2021

      • Consulted on marketing campaigns directly to CEO of local startup Soltech Solutions through Lehigh University's consulting program • Outlined SEO strategies for expanding the company’s digital presence through keyword ranking and content creation • Rationalized opportunities to capitalize on trademarked term "greenfit" by identifying a low-cost press run initiative • Consulted on marketing campaigns directly to CEO of local startup Soltech Solutions through Lehigh University's consulting program • Outlined SEO strategies for expanding the company’s digital presence through keyword ranking and content creation • Rationalized opportunities to capitalize on trademarked term "greenfit" by identifying a low-cost press run initiative

Education

  • Lehigh University
    BS, Marketing; Minors in Computer Science and Mass Communication
    2020 - 2024

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