Experience

Gosset Grainville Immobilier

• France
• Real Estate
• 1 - 100 Employee

• Conseil Immobilier I Chasse et vente

  • Apr 2021 - Present

  Ville de Paris, Île-de-France, France



Le Livre de Poche

• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Project Manager

  • 2012 - 2019

  Paris In charge of defining and developing the overall digital marketing strategy. Ambassador for Hachette Innovation Program since 2016. · Optimising landing pages, websites and pages content. · Experience in executing successful online campaigns, using digital/social media. · Improving customer acquisition across all digital channels. · Managing SEO activity and affiliate networks. · Day-to-day analysis and use of customer data. · Budget setting and control, including… Show more In charge of defining and developing the overall digital marketing strategy. Ambassador for Hachette Innovation Program since 2016. · Optimising landing pages, websites and pages content. · Experience in executing successful online campaigns, using digital/social media. · Improving customer acquisition across all digital channels. · Managing SEO activity and affiliate networks. · Day-to-day analysis and use of customer data. · Budget setting and control, including measurement and return on investment. . Managing 2 persons : a product manager and a web designer. Highlights : · website livredepoche.com : Increased organic page views to 300.000 UV (+30% in 1 year). · social network boost (leader in book publishing) : Facebook : 270.000 fans / Instagram : 75.000 followers / Twitter : 54.000 followers.

• Marketing Manager

  • 2009 - 2012

  Paris . Worked closely with the marketing director to develop an effective digital strategy : entirely rebuilt the web site livredepoche.com, including professional accreditation for teachers and journalists. After 2 years (2009-2011) : website traffic x 5 to 150.000 monthly UV. . Actively participated in developing a SEO/SEA digital strategy with the web agency. . Worked with publishers for the launch or the remake of a collection . Ensured the interface between commercial, publishing… Show more . Worked closely with the marketing director to develop an effective digital strategy : entirely rebuilt the web site livredepoche.com, including professional accreditation for teachers and journalists. After 2 years (2009-2011) : website traffic x 5 to 150.000 monthly UV. . Actively participated in developing a SEO/SEA digital strategy with the web agency. . Worked with publishers for the launch or the remake of a collection . Ensured the interface between commercial, publishing, production departments and external partners. . Measured and analyze impact of the promotional activities on sales . Managed 1 person : a web developer.

• Senior Product Manager

  • 2006 - 2009

  Paris . Planned, organized and implemented promotional activities in the bookstores with the commercial team. . Developed a social media strategy and managed social media planning for execution of marketing strategies. . Managed and designed email marketing campaigns. . Measured and analyzed impact of the online / offlline marketing strategy on sales.



Flammarion

• Book and Periodical Publishing
• 200 - 300 Employee

• Senior Product Manager

  • 2001 - 2006

  Paris In charge of two main editorial areas: “Human Sciences” and “Children’s”. · Defined annual marketing and media campaigns. · Designed promotional activities: mailings, e-mailings, press partnerships, web. · Measured and analysed impact of the promotional activities on sales. · Created and leaded team of four persons: pedagogic specialist, teachers and assistant product manager.



Christofle

• France
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Direct Marketing Manager

  • 1999 - 2001

  New York, NY · Developed a luxury client portfolio with a view to strengthening their loyalty, as well as developing new clients through direct marketing campaigns. · Coordinated the launch of a new product (total revenues: 400,000 €) in partnership with a global cosmetics company (La Prairie).