Experience

First Page

• Australia
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Apr 2022 - Present

  Achievement - Won GOLD for 'Best Account Manager' in MARKETING-INTERACTIVE's MARKIES Awards 2022.- Fully lead the SME team with 11 Account Managers and counting.- Responsible for hiring Account Managers with strong multi-channel marketing knowledge especially in the SEO and PPC space.- Responsible for continued revenue growth across SME clients for the company.- Strategise company wide initiatives and processes that addresses all crucial stakeholders; the company, the employees, and the clients.- Making executive decisions for the team and prioritising a stable but exciting environment for all Account Managers to flourish in.- Provide and plan weekly to monthly trainings for the team to hone their SEO and PPC technical skills, keeping abreast in the everchanging digital marketing scene.- People management functions across all internal departments and clientele in various countries and positions.- Although I no longer managing a large portfolio of campaigns, my day-to-day is now people management, training in technical and practical digital marketing knowledge, and making the team lives' easier so they can focus on doing an excellent job with little hinderance. Show less

• Digital Marketing Manager

  • Apr 2021 - Apr 2022

  - Lead a team of 4 Account Managers of varying digital marketing experience.- Chart and course individual Account Manager's career progression and help achieve their goals in the company.- Responsible for the team's KPIs in client retention and revenue generation.- Responsible for training the wider team's new hires in Account Management. technical SEO, and company processes.- Strategise with the team on coming up with customised full funnel marketing plans for clients, with heavy focus on SEO for long term impact and PPC for short term ones.- Crisis and conflict management of team's clients should escalations arise. Finding compromise and moving forward with solutions for the clients.- Cross-department collaborations to ensure our clients continue to be serviced well and all deliverables are executed as promised.- People manage within the team and cross departments to ensure we remain a well-oiled machine.- All of the above while managing an even larger personal portfolio than the previous roles. Show less

• Senior Digital Marketing Specialist

  • Aug 2020 - Apr 2021

  - Mentored 2 junior Account Managers in their own portfolio growth and retention of clients.- Initiated various improvement to SOPs and workflow that continue to be a staple for Account Managers.- Grew SMEs by increasing their annual digital revenue through SEO by 300%.- Held a larger portfolio and managed multi-channel campaigns on top of SEO, including content optimisation, digital press releases, and email marketing.- Everything else I did as a Digital Marketing Specialist.

• Digital Marketing Specialist

  • Dec 2019 - Aug 2020

  - Strategic planning, execution and project management of successful holistic digital marketing campaigns with SEO as the foundation.- Working with the SEO Technical Team to audit clients' website and provide improvement recommendations and solutions.- Monitor and evaluate campaign performance, assess digital campaign trends, prepare and handle reporting/data analysis & identify growth opportunities.- Primary point of contact for multiple client campaigns.- Manage multiple digital marketing platforms mainly SEO.- Account servicing Start-ups, SME and Enterprise MNC clients!- Conducting campaign analysis, market research and competitor analysis for clients- Identify, evaluate and take actions to improve campaigns' effectiveness, efficiency and quality of service- Provide Fortnightly and Monthly reporting, conference calls with clients to review campaign performance.- Manage and develop client relationships- Working with SEO Technical Team, SEO Content Team, PPC Team and Strategy Team to build a long term successful campaign for our clients! Show less



Superist

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Dec 2019 - Present



GTI Media Singapore

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Marketing Executive

  • Jan 2019 - Dec 2019

  - Lead the marketing team and oversee campus and digital operations, direction, and budget.- Improve and implement content management, user experience, and digital transformation with web development lead for gradsingapore.com.- Data-driven planning and conceptualisation of Drupal 8 upgrade of gradsingapore.com- Audit SEO, analytical tools, and piloted link building to collect data more accurately to better understand the customer journey with company brands. Led to a 50% increase in organic content engagement, and 30% increase in user database.- Content creation and management for email, social media, and career advice articles. Includes copywriting and editing of all publicity materials.- Events solution integration of ConnectNOW and gradsingapore for Nanyang Business School (NTU) 11th Career Day.- Project Manager for Enginuity 2019, a collaborative event with NUS Engineering Faculty to provide their students with career and networking opportunities.- Foster partnerships with university career centers, deans, and talent acquisition professionals. Show less

• Digital Marketing Executive

  • Jan 2017 - Dec 2018

  - Piloted the launch of gradsingapore.com, a graduate career portal for university students.- Responsible for brand awareness of company brands through SEM and SEO, offline campus marketing.- Increased user engagement on gradsingapore.com through on page and off page SEO. Improved search rankings and UI/UX which led to 110% growth in sessions and 190% in new sign ups.- Established content and automation for weekly email newsletters and graduate opportunities alerts which contributed to 25% of entrances to gradsingapore.com’s returning traffic.- Employer branding campaigns for client base through creatives; videos, articles, social media sharing.- Launched Facebook, Instagram and LinkedIn accounts and managed content creation and ads.- Build partnerships with universities and polytechnics to promote company brands with their students. Show less

• Marketing Executive

  • Jul 2016 - Dec 2016

  - Project Manager for #FYI Internship & Graduate Career Fair, co-organized with e2i. Acquired 1,500 new users through the event.- Created publication distribution networks and new partnership opportunities with career centers. Maintained sponsorship agreements with student clubs. Led to an increase in publication demand, print run, and revenue.

• Client Relations Executive

  • Nov 2015 - Jun 2016

  - Managed clients’ database and online performance on gradsingapore.com and coordinated their publicity materials in publications.- Contributed advertising and copywriting skills, where The Republic of Singapore Air Force (RSAF) adopted the solution for their special insert in various publications. Featured in publications with a total print run of 50,000.



Cancer Support WA

• Australia
• Non-profit Organizations

• Writer (Volunteer)

  • Nov 2013 - Feb 2014

  Content creation and writing up press releases, monthly newsletters, and presentation materials for events. Content creation and writing up press releases, monthly newsletters, and presentation materials for events.



Konnect Magazine

• Writer (Volunteer)

  • Jan 2013 - Dec 2013

  - To create articles relatable to the youth community in Kwinana, Perth. - Interview inspiring youths in Western Australia. - Provide own media sources to accompany articles. - To create articles relatable to the youth community in Kwinana, Perth. - Interview inspiring youths in Western Australia. - Provide own media sources to accompany articles.