Experience

Best Fruit

• Belgium
• Software Development
• 1 - 100 Employee

• Founder

  • Apr 2016 - Present

  Trading House for Food products Trading House for Food products



Fresco Fruits N Nuts Pvt Ltd(subsidiary of LT FOODS LTD

• Head Of International Business

  • Jan 2012 - Mar 2016

  Fresco Fruits N Nuts Pvt Ltd (subsidery of LT Foods Ltd ) specialises in designing strategic business plans, creating marketing & sales opportunities incorporating strategy development. Advising Farmers, food processors, retailers, agricultural stakeholders, and Institutions on formation of agricultural systems, business structures and structuring commercial agricultural chains. We are Importers , exports and traders of Fresh and frozen fruits, Dry Fruits, and spices. We are in Domestic & International procurement of Fruits , Dry Fruits and Spices with hired complete infrastructure of Refrigerated Trucks, warehouses, Chill Storage's, Deep Freeze Storage's based at Azadpur and Khari Baoli ,Delhi . we supply to Major super markets and Retails shops in Major cities of India. The company is an Indian pvt Ltd based in New Delhi .we have a 250 Crore turnover with established Distributor network for selling Spices / Dry Fruits which we procure Globally. Apart from spices and Dry fruits we also deal into Lentils as Importers/Domestic Buying from Farmers and companies from Different part of world .we also do third country trading . we have well established relation In India and abroad with Growers/Processors/Traders, and Importers/Exporters .We deal in bulk volumes with various wholesale/ Bulk markets, Traditional Retail and Super stores. Planning to Launch Retail packs for Dry fruits and spices soon .



Paramount Farms LLC (A Roll International Operating Company)

• Ex Deputy General Manager -Bulk & Corporate Sales(India & SAARC Nations)

  • Aug 2008 - Dec 2011

  • Planning for retail operation launch ,also exploring some new way of selling the products .• Focus on Bulk sales through key buyers • Planned out promotions and trade marketing programmes for competency check. • Evolving with pricing, budgeting and scheming plans .. • Channel Sales by increasing Market Share and market dominance.• Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition. Strategic and Business Plan Achievement and Sales Forecast .• Co-ordinate with the marketing and brand activities as per the agreed calendar .• Negotiate, coordinate, control and manage all the conditions, promotions and agreements defined with the corresponding INDIAN customers. • Manage all the key accounts and main retailers of the market according to the values and criteria established by the company, in order to get the defined objectives and reach the earning levels of the corresponding budget, qualitative and quantitatively. • Create individual forecasts per customer and supervise the trade marketing actions created for each one of them .• Develop strong trade relationships with the assigned customers in order to get the volume and profitability targeted .• Visit and check points of sale. Analyze sales evolution, promotions elasticity and commercial discounts • Manage problems and difficulties that may appear processing an order or with any of the assigned customers • Create P&L and pricings for company's branded products and Private Label products. • Analyze market studies, customers’ panel and retailers’ panel. • Reporting to VICE PRESIDENT ,INDIA OPERATIONS .



Unifrutti India Pvt Ltd

• Farming
• 1 - 100 Employee

• Sr.Manager-supply & Distribution

  • Mar 2007 - Oct 2008

  • Always being active in handling customer queries and keeping a track of in/out of stocks.• Keeping a check and guiding Asst.manager/ASI’S/sr. sales executives/ executives so that proper positioning is done.• Planning for retail operation launch ,also exploring some new way of selling the products • Planned out promotions and trade marketing programmes for competency check.• Evolving with pricing, budgeting and scheming plans• Directing the development&preparation of short and medium term plans which depends upon targets.• Channel Sales by increasing Market Share and market dominance.• Key Accounts Management & Institutional Sales in respective territory• Reporting to CEO



Adani Agri Fresh Limited

• India
• Truck Transportation
• 1 - 100 Employee

• Sales Manager

  • Jul 2004 - Mar 2007

  The company is having a turnover of 25000 crore annually, well known with its brand FORTUNE oil diversified into Petrochemicals,Energy,Retail,Exports,Logestics& Port .The Company has its own S.E.Z .company has also diversified into Agri project intoFresh Fruits and vegetables .the first products was Shimla & Kinnour Apples .Now we also have oranges,grapes,mango,peach,plum,cherry,potato and onion in our portfolio. We are dealing in bulk volumes in various mandi,Retail and modern format stores. • Always being active in handling customer queries and keeping a track of in/out of stocks.• Keeping a check and guiding ASI’S sales executives/ sr. executives so that proper positioning is done. • Planned out promotions and trade marketing programmes for competency check.• Evolving with pricing, budgeting and scheming plans• Directing the development & preparation of short and medium term plans which depends upon targets.• Channel Sales by increasing Market Share and market dominance.• Key Accounts Management & Institutional Sales in respective territory



Dabon International Pvt. Ltd

• Regional Sales Manager

  • Jan 2001 - Jun 2004

  Major towns of North IndiaThe company is well known with its brand Lebon Cheese, Ghee & Paneer. The company is in a joint venture between Dabur India Ltd. And Bongrain International S.A.S. France. I was heading Paneer division in North India.Setting up targets for the team so that the focus remains constant and at par.Market share and market dominance is done through channel sales for improvisation in the companySponsorship campaigns are held so that the employees are motivated enough.Maintaining the profits also played a key role for my growth.Volume sales were at most important at fair cots.Ensuring Profitability of each product through promotional campaigns. Planning consumer Promotions and Trade Marketing programs.Reporting to GM sales& marketing.



G.K.Dairy & Milk products Ltd

• Branch Manager

  • Apr 1997 - Dec 2000

  Delhi & NCRThe company is better known with its brand Gopaljee. Gopaljee are into milk products like Polypack & Loose Milk, Curd, Ghee, Paneer, for the Indian Domestic Market.Consumer Promotions and Trade Marketing programs.Advertising campaigns and road shows were in major delight.Promotion activities were carried out for consumers view points.Channel Sales by increasing Market Share and market dominance.Key Accounts Management & Institutional SalesAsset Management.Reporting to GM.



Godrej Pillsbury Ltd

• Sr. Sales Officer

  • Apr 1994 - Mar 1997

  The company was a joint venture between Godrej and Diageo (USA). The company was known by the brand Pillsbury Atta, but was also selling Cooklite Oil (Sunflower & Groundnut Oil), Jumpin (Tetra pack fruit juices), X's (Fruit juice), Godrej Vanaspati and Pillsbury Cake Mix. Territory handled by me was East Delhi and part of South Delhi afterwards Eastern U.P.Launching of innovative products for staying in the market.Placing the products in retail outlets for consumer benefit.Management information system takes all d loop holes in the organisation.Prime importance is held by the primary and secondary sales.Reporting to Area Sales Manager.