Project Management Specialist

• Jan 2023 - Present

Logistics Coordinator

• Sep 2020 - Dec 2022

Head of Venture Team

• Aug 2019 - Dec 2019

- Collaborated with Olin College’s engineering students to prototype cassava graters in order to maximize design while minimizing costs. - Coordinated fully independent supply chain of 14 raw materials from China to be assembled in Ghana organizing with local authorities. - Increased Facebook page traffic by 12% and created marketing material to reach women in rural towns of Kumasi in Ghana. - Assembled balance sheets, income statements and breakeven analysis to project financial revenue and sustainability of venture. Show less

Marketing Consultant

• Sep 2018 - Dec 2018

- Conducted market research study through focus groups, interviews & surveys to penetrate the millennial generation segment - Formulated an analytical equation of customer segment engagement variables, associating relevant confidence intervals with it - Analyzed data using SPSS, highlighting entertainment, atmosphere, and speed as key areas of focus for Uno's dining experience - Facilitated the implementation of 120 digital tablets, 25 sports game nights and transformation of seasonal pricing offers Show less

Digital Marketing Consultant Intern

• Jun 2018 - Aug 2018

- Performed digital competitive benchmarking analysis for Five Guys Bahrain and Nomad via Facebook Analytics and Hubspot - Developed social media content, inspiration mood boards and monthly skeleton calendars for UFC Gym, Raaw and Nomad - Conceived content for 7 photoshoot sessions as part of 3 product launches for the Saudi Design Week 2018 - Increased the social media engagement of Saudi Design Week by 15%, Nomad by 9% and Five Guys by 7% in 2 months - Performed digital competitive benchmarking analysis for Five Guys Bahrain and Nomad via Facebook Analytics and Hubspot - Developed social media content, inspiration mood boards and monthly skeleton calendars for UFC Gym, Raaw and Nomad - Conceived content for 7 photoshoot sessions as part of 3 product launches for the Saudi Design Week 2018 - Increased the social media engagement of Saudi Design Week by 15%, Nomad by 9% and Five Guys by 7% in 2 months

Student Strategy Consultant

• Apr 2018 - Jun 2018

- Researched 80 NGO and supplier partners for a North America expansion in over 30 cities across the US - Ranked 15 recommended partner relations according to a statistical analysis by probability of engagement and success - Produced a communication strategy information packet including targeted social media plans and email marketing templates - Employed information packet to facilitate Just Help's expansion to the US market within the next 2 years - Researched 80 NGO and supplier partners for a North America expansion in over 30 cities across the US - Ranked 15 recommended partner relations according to a statistical analysis by probability of engagement and success - Produced a communication strategy information packet including targeted social media plans and email marketing templates - Employed information packet to facilitate Just Help's expansion to the US market within the next 2 years

Public Relations Intern

• May 2017 - Jul 2017

- Coordinated logistics and execution of the annual Nest Market event, with 22 stalls, a pop-up park with a stage, playground, and a café. - Contacted local and international musicians, panel speakers, and workshop instructors to contribute to the theme of 'Repetition'. - Reached out to seven local newspapers, in both Arabic and English, in order to generate media exposure for the Nest Market event. - Cultivated 15 sponsor candidates, including banks, government entities and businesses, to fund interactive open-air installations. Show less