Kate M. Colby
Copywriter at Direct Wines, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Experience
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Direct Wines, Inc.
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Copywriter
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Sep 2015 - Present
Use Adobe InDesign to write 4-10 monthly catalog spreads and direct mailing brochuresUse Adobe PhotoShop to write copy for monthly landing pages, website banners, and emailsWrite product descriptions for 25+ individual wines or wine cases per month to be featured on company retail websiteWrite 50+ tasting note flyers per month for wines to be featured in wine club shipmentsCoordinate with other copywriters and graphic designers to create visually appealing, informative, and functional copy
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Author & CEO
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Apr 2015 - Present
Write manuscripts and work with professional editors to reviseCoordinate book production (including cover design, formatting, and distribution) and manage freelancers and contractors throughout the processStrategize and perform paid and content marketing across the author website, various online retailers, and author social media channelsCreate short- and long-term business plans and production schedules Write manuscripts and work with professional editors to reviseCoordinate book production (including cover design, formatting, and distribution) and manage freelancers and contractors throughout the processStrategize and perform paid and content marketing across the author website, various online retailers, and author social media channelsCreate short- and long-term business plans and production schedules
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Redemption Plus
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United States
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Wholesale
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1 - 100 Employee
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Administrative Assistant (Marketing & Finance)
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May 2012 - Jul 2015
MARKETING RESPONSIBILITIESEdited and wrote for company blog, Rtown Academy (powered by WordPress)Created social media marketing strategy, managed social media accounts, and posted regular updatesWrote product descriptions to be featured on company websiteAssisted co-workers in writing and editing LinkedIn profile summaries and aligning their individual profiles with company brandingAssisted Marketing Director with annual catalog creation by inputting product photographs and descriptions via Adobe InDesign and Adobe PhotoshopProofread, edited, and revised company handbookFINANCE RESPONSIBILITIESUsed SAGE 100 ERP/MAS 90 accounting system to perform cash applications of credit card payments and bank deposits received, create accounts receivable and accounts payable invoices, and manage customer accountsProcessed credit card payments for customersUsed Salesforce to create and manage customer accounts and contact customersPerformed weekly collection calls and worked with customers to develop payment plansManaged accounts payable and accounts receivable files, including file creation, archiving, and storageAssisted Accounts Payable Specialist by matching vendor invoices to receipt of goods paperwork and entering receipt of invoice into SAGE 100 ERP/MAS 90Reason left: Moved to Connecticut while husband attended Yale University
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Kit Production Associate
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Mar 2010 - Jul 2015
Assembled 1-3 merchandise kits per week of 1,440 to 2,880 itemsCreated and adhered to independent working scheduleRecorded supplies taken from warehouse and manage supply levels at home workspaceReason left: Moved to Connecticut while my husband attended Yale University
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"Real Bride" Guest Blogger
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Jan 2014 - Oct 2014
Wrote weekly articles related to wedding planning, budgeting, inspiration, and my personal experiences as a bride-to-beFormatted and published articles using WordPress softwareReason left: Agreed beforehand that position would end after my wedding occurred Wrote weekly articles related to wedding planning, budgeting, inspiration, and my personal experiences as a bride-to-beFormatted and published articles using WordPress softwareReason left: Agreed beforehand that position would end after my wedding occurred
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Baker University
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Higher Education
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300 - 400 Employee
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Humanities Department Assistant
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Aug 2012 - May 2014
Assisted professors by preparing class materials, grading student work, and maintaining an organized and professional office atmosphereCommunicated messages about class times, homework, and exam schedules to professors, faculty, and studentsCorresponded with other academic departments and university officials on behalf of professorsPrepared promotional materials for public events (e.g. flyers, poster boards)Monitored office supply levels and restocked as necessaryReason left: Graduated from university
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Assistant Teacher
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Apr 2008 - Aug 2010
Planned daily classroom activities and supervised summer field trips for classes of 12–24 students (varying age groups, 3–11 years old)Reported children’s daily behaviors and activities to parentsCorresponded with parents and other faculty members about facility events and policiesCleaned classroom nightly and managed cleaning supply levelsReason left: Went to university Planned daily classroom activities and supervised summer field trips for classes of 12–24 students (varying age groups, 3–11 years old)Reported children’s daily behaviors and activities to parentsCorresponded with parents and other faculty members about facility events and policiesCleaned classroom nightly and managed cleaning supply levelsReason left: Went to university
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Education
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Harvard Extension School
Master of Liberal Arts, Creative Writing & Literature -
Baker University
Bachelor of Arts (B.A.), English Language and Literature, General -
Spring Hill High School
Kansas State Scholar Diploma, High Performance Curriculum