Chief Operating Officer

• dic. de 2020 - nov. de 2022

Adjunct Faculty

• jul. de 2018 - nov. de 2022

School of Communication, Journalism and Digital Media Program- Digital Strategy- Audiences and Revenue- Branded Content- Product Development- Metrics and Data School of Communication, Journalism and Digital Media Program- Digital Strategy- Audiences and Revenue- Branded Content- Product Development- Metrics and Data

Director of Digital Platforms

• may. de 2018 - nov. de 2020

Editorial- Entertainment (tvn.cl) and breaking news (24horas.cl) content- Newsroom's workflow- Content and product strategy- Data-driven decisions (air + digital)Revenue- Programmatic Advertisement- SSAI ads- Private deals- Branded Content- Other platforms (YouTube, Facebook, etc)- Cross-platform products developmentPlatform- CMS and architecture optimization- Agile methodologies- Distribution Editorial- Entertainment (tvn.cl) and breaking news (24horas.cl) content- Newsroom's workflow- Content and product strategy- Data-driven decisions (air + digital)Revenue- Programmatic Advertisement- SSAI ads- Private deals- Branded Content- Other platforms (YouTube, Facebook, etc)- Cross-platform products developmentPlatform- CMS and architecture optimization- Agile methodologies- Distribution

Head of I+D - Classified Ads

• jul. de 2017 - abr. de 2018

Designed and implemented a multiplatform strategy.Optimized workflows and back-office operations.Identified business opportunities and led the development of products accordingly.Led the classified ads salesforce.Incremented the business unit revenue. Designed and implemented a multiplatform strategy.Optimized workflows and back-office operations.Identified business opportunities and led the development of products accordingly.Led the classified ads salesforce.Incremented the business unit revenue.

Revenue Manager

• sept. de 2016 - jul. de 2017

Designed a print + digital strategy.Optimized and realigned the existing products, also created new ones (like a weekly publication) in order to build a product ecosystem.Developed a new vertical, B2B oriented, that attracted new and recovered previously lost clients.Implemented agile methodologies in order to launch new websites and features in short time.All the previous actions resulted in an 8% increment in the yearly income.

Digital Department Head, Regional Media Division

• ene. de 2013 - sept. de 2016

Led and executed a multi-channel online strategy (web, social media, blog, mobile, etc.) resulting in a 50% increase of website visits vs. prior year. Of those visitors, 30% came from search engines, 36% from social media and 23% from mobile.Increased internal efficiencies by implementing agile methodologies, hackatons, analytic-based design techniques, communication channels such as Adobe Connect, Wikies, and mailing lists.Led a two-person team in designing and implementing a three-staged social media strategy increasing website audience visitors by 1MM+/month.

Product Manager, Regional Media Division

• may. de 2011 - dic. de 2012

Conceptualized and designed a new CMS (Wordpress-based) for 19 digital newspapers in 15 cities. Recruited and managed a three-person team (a designer, back-end developer, and front-end developer) in implementing the platform, automating the workflow of information and increasing mobile reach.Led several nationwide training courses to 150+ employees focusing on multimedia (i.e. social media, digital content, SEO, etc) and tracking tools (Google Analytics, Adobe Connect, Chartbeat)Established an Online Video Department introducing a new model of live coverage using Livestream technologies.

Bloguer

• mar. de 2014 - dic. de 2015

Digital strategies and best practices: http://blogs.gestion.pe/e-strategia/ Digital strategies and best practices: http://blogs.gestion.pe/e-strategia/

Professor of Digital Strategy

• sept. de 2013 - sept. de 2013

Covering several aspects related to digital editorial products (design, development and optimization) Covering several aspects related to digital editorial products (design, development and optimization)

Head of Websites and Social Media Department

• ene. de 2010 - jul. de 2010

Led the redesign and information architecture of four websites, doubling the group’s visits and increasing Facebook likes from zero to 65,000 likes and from zero to 5,000 followers in the three months after websites launched.Conceptualized and developed the university’s blog network in collaborating with each business unit, resulting in more than 50,000 visits within the first month of launch.

Professor of Digital Media, School of Communications

• jul. de 2009 - jul. de 2010

Introduced Digital Media subject matter to the university, which included the sharing of digital trends and communication models to 200+ undergraduates.

Professor, Design & Sports Journalism

• mar. de 2008 - jul. de 2010

Taught two courses, Editorial Projects (Design) and Digital Journalism (Sports Journalism), introducing new technologies and platforms to 350+ students. Taught two courses, Editorial Projects (Design) and Digital Journalism (Sports Journalism), introducing new technologies and platforms to 350+ students.

Head of Web Design Department, Digital Media Division

• ene. de 2007 - dic. de 2009

Award Recipient: The Inter-American Journalism Society Award for Best Multimedia Coverage (July, 2009)Worked with cross functional team members in conceptualizing the digital strategy for every media asset, achieving more than two million unique visitors/month for www.elcomercio.pe – the most visited news website in Peru.Introduced and coached social media to 100+ journalists.Integrated the front-end IT Department team and the Design Team by introducing grids, AB testing, and SVN, increasing team collaboration and productivity.Designed unique online user experiences based on different reader segmentation behaviors.