Experience

HYPER

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sr. Manager, E-Commerce & Digital Marketing

  • Jul 2021 - Present



Speck Products

• United States
• Manufacturing
• 1 - 100 Employee

• E-Commerce Manager, Merchandising, Analytics, & Performance Marketing

  • Jul 2016 - Jul 2021

  Manage global E-Commerce strategy and profitability, US & EU.Work cross-functionally with Product Marketing, PR, & Development to launch new/exclusive products to speckproducts.com.Work with outside agencies to optimize traffic acquisition strategies, with an eye on conversion and reach. - Inclusive of Search Engine Marketing (SEM), Affiliate, Display (re-targeting & prospecting), and Email.Utilize Google Analytics to understand and report on the health of the business and identify opportunities for cross-sell, price changes, and site enhancements.Responsible for creation of financial and inventory forecasting models.



Sports Authority

• United States
• Retail
• 700 & Above Employee

• E-Commerce Personalization

  • Jun 2015 - Jun 2016

  Oversee Personalization strategy to create customer loyalty and drive key performance metrics.Work cross-functionally with various internal stakeholders (Marketing, User Experience, Email, etc.) to enhance the customer shopping experience and overall retention.Utilize reporting suites (ex. Omniture) to identify customer engagement opportunities and design test scenarios to increase purchase potential.Manage Personalization vendor relationships, ranging from product recommendations engines to cart abandonment solutions.Collect and analyze promotion data to plan monthly promotional schedules, in order to exceed monthly sales goals.

• Site Merchandiser, E-Commerce Sales

  • Oct 2014 - Jun 2015

  Coordinate with Marketing, Merchandising and Production departments to ensure timely execution of campaigns and product launches.Act as point of contact for category, brand and item level performance analysis.Work with Merchandising department to identify high demand items.Coordinate with Digital Marketing departments to execute highly visible and time-sensitive campaigns.



Fruit of the Loom Europe

• Germany
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Analyst

  • Mar 2013 - Oct 2014

  Coordinate interactive marketing programs that promote brand awarenessDevelop and manage execution of multi-channel marketing & merchandising that integrates national advertising with on-site promotions.Work with outside agencies to create and optimize SEO tactics (ex. blogs, landing pages, keyword rich product descriptions, etc.) to increase search engine relevancy and page density based on select keyword groups.Act as liaison between agency and internal stakeholders (ex. Marketing, Legal, etc.) for all creative communications including, display advertising, landing pages and retailer assets.Use Google Analytics to inform site optimization programs.Provide Search Engine Marketing (SEM) - Paid Search (PPC) and Search Engine Optimization (SEO) - website and email analytics for a company-wide marketing mix analysis program



Fruit of the Loom, Inc.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• E-Commerce Marketing & Merchandising Specialist

  • Oct 2011 - Mar 2013

  Review site traffic, conversion, and average selling price each dayCreate results-driven test programs to optimize merchandising and marketing effortsCreate and maintain quarterly merchandising, marketing and email calendars for each siteLiaise with Marketing and Advertising teams to incorporate brand messaging in the online experienceWork with Merchandising departments to bring new products into the online assortmentPlace products in appropriate categories and ensure visibility of all featured products



Scientia Data

• Advertising Services

• Account Manager

  • Mar 2010 - Mar 2011

  Plan and execute multiple Direct Mail and Email campaigns with accuracy in a fast-paced environment.Email Campaign StrategyCampaign Testing: A/B Split, MultivariateCampaign Analysis: Clicks, Bounces, Click to Conversion RateLiaise with the Production and Creative departments to ensure execution of campaigns exceed client expectations.Investigate/forecast viability of CPA, CPReg and CPC test campaigns.



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Retail Sales Rep

  • Jul 2008 - Mar 2010

  Meeting and exceeding sales quotaStaying up-to-date on the latest technologyConstructing a sales package that is customized to each customer



Imagewest

• Intern - Account Executive

  • Aug 2007 - Dec 2007

  Leader in expanding client base to 9surrounding counties.Attend client meetings and presentation ofagency capabilities.Development of research and strategic visionof projects.



Right Place Media

• Intern

  • Jun 2007 - Jul 2007

  Worked on several projects and compiled a list of 52 Designated Market Area books to one page of relevant data for a new business pitch.