Experience

Baked by Melissa

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Content Manager

  • Feb 2023 - Present

• Content Manager

  • Apr 2022 - Feb 2023



MarketSmiths Content Strategists

• United States
• Writing and Editing
• 1 - 100 Employee

• Copywriter

  • Dec 2020 - Apr 2022

  • Write engaging B2B and B2C copy across a variety of industries, including food and beverage, education technology, and large enterprises, among others • Manage projects internally and interact directly with clients, providing them with consistent, friendly communication and updates • Improve internal operations through knowledge and product management software implementation and training for fellow colleagues • Write engaging B2B and B2C copy across a variety of industries, including food and beverage, education technology, and large enterprises, among others • Manage projects internally and interact directly with clients, providing them with consistent, friendly communication and updates • Improve internal operations through knowledge and product management software implementation and training for fellow colleagues



Bread & Tulips

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Apr 2017 - Dec 2020

  • Increased following on social media by 100% by using visual consistency and an engaging brand tone, worked with local influencers and neighborhood alliances to promote brand awareness. • Wrote copy for Facebook Ads, marketing emails, and other customer-facing assets; optimized site copy with SEO keywords. • Edited, designed, and wrote a comprehensive employee handbook, comprising the pillars of genuine hospitality, best steps of service, and detailed food and wine descriptions. • Increased following on social media by 100% by using visual consistency and an engaging brand tone, worked with local influencers and neighborhood alliances to promote brand awareness. • Wrote copy for Facebook Ads, marketing emails, and other customer-facing assets; optimized site copy with SEO keywords. • Edited, designed, and wrote a comprehensive employee handbook, comprising the pillars of genuine hospitality, best steps of service, and detailed food and wine descriptions.



Chocolate & Zucchini

• Paris, France

• Editorial Assistant

  • Nov 2015 - Jul 2017

  • Developed brand strategy to create new content ideas for the blog and social media reaching 200k+ readers, engaged with active community on social media. • Wrote, researched, and edited bilingual (English/French) articles in brand voice and piloted a series of interviews to guide readers through the modern culinary scene in Paris. • Optimized new and evergreen content with relevant SEO keywords, updated popular and trending posts. • Developed scripts, filmed, and edited short, dynamic recipe videos for social media and the blog. Show less



Ministère de l'Éducation nationale et de la Jeunesse

• France
• Government Administration
• 700 & Above Employee

• English Teaching Assistant

  • Sep 2014 - Apr 2015

  Taught English conversation and culture classes to French middle schoolers. Taught English conversation and culture classes to French middle schoolers.



MEMA. The Vehicle Suppliers Association

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Communications Assistant

  • Aug 2012 - Sep 2014

  • Wrote and edited strategic SEO site copy, marketing emails, and weekly newsletter. Increased open rate on email campaigns by writing engaging subject lines and relevant content. • Crafted media messaging for press releases and liaised with industry publications regarding upcoming articles and mentions. • Lowered marketing expenses by designing marketing materials and web graphics with Adobe Creative Suite. • Coordinated annual three-day Capitol Hill event of 200+ attendees by creating email campaigns, managing vendor contracts, and overseeing total event budget; increased paid attendance by 25% through data-driven marketing. Show less



The Free Lance-Star

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Freelance Reporter & Reporting Intern

  • Aug 2011 - Aug 2012

  • Wrote articles in the Weekender, news, business, healthy living, and religion sections. • Took photos and coordinated with photographers and public relations representatives to acquire photos relevant to each article. • Wrote articles in the Weekender, news, business, healthy living, and religion sections. • Took photos and coordinated with photographers and public relations representatives to acquire photos relevant to each article.