Experience

É L E V E R

• United States
• Events Services
• 1 - 100 Employee

• Co-Founder | Creative Director | Event Producer | Marketing Director

  • Aug 2017 - Present

  Los Angeles Metropolitan Area Built an entertainment, fashion, & lifestyle marketing/pr consortium generating six-figure annual commissions, assisting blue-chip clients with pr, brand development, digital/social media, influencer marketing, event production, editorial outreach, & celebrity/VIP. The client list includes global fashion brand, Desigual, Amazon Studios, Culture Machine, United Artists Releasing, MGM, Relativity Media, EuropaCorp., Vogue, Harper’s Bazaar, Absolut Elyx, Elizabeth Taylor Aids Foundation, Select… Show more Built an entertainment, fashion, & lifestyle marketing/pr consortium generating six-figure annual commissions, assisting blue-chip clients with pr, brand development, digital/social media, influencer marketing, event production, editorial outreach, & celebrity/VIP. The client list includes global fashion brand, Desigual, Amazon Studios, Culture Machine, United Artists Releasing, MGM, Relativity Media, EuropaCorp., Vogue, Harper’s Bazaar, Absolut Elyx, Elizabeth Taylor Aids Foundation, Select CBD, Decorté, Mother of Pearl, Los Angeles Ballet, Noon By Noor, Etho Maria, Andaz Mayakoba, & Neubau Eyewear. Recent client acquisition: Global fashion brand, Desigual. Show less



Gaia Inc.

• United States
• Consumer Services
• 1 - 100 Employee

• Senior Director Of Marketing

  • Jan 2022 - Apr 2023

  Louisville, Colorado, United States I revitalized our marketing and creative strategies, steering away from outdated approaches and models. By adopting data-driven, innovative solutions, we closely aligned with our customers' preferences, making our marketing more effective and attracting loyal members. This change meant moving away from less-effective pay-per-click models and utilizing valuable data across various platforms. As a result, we became more adaptable and resilient. Leading this change, I focused on hiring the right… Show more I revitalized our marketing and creative strategies, steering away from outdated approaches and models. By adopting data-driven, innovative solutions, we closely aligned with our customers' preferences, making our marketing more effective and attracting loyal members. This change meant moving away from less-effective pay-per-click models and utilizing valuable data across various platforms. As a result, we became more adaptable and resilient. Leading this change, I focused on hiring the right talents, deeply understanding our members, and ensuring smooth collaboration across all teams - from business intelligence to product engineering. This united approach led to improved member acquisition and significantly reduced turnover during my time. Show less



Harvard Business School

• United States
• Higher Education
• 700 & Above Employee

• Freelance Portrait Photographer

  • Dec 2016 - Dec 2019

  Greater Boston Area Los Angeles Based Freelance Portrait Photographer for Harvard Business School Alumni Association



Relativity Media

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Director - Consultant

  • Oct 2014 - Oct 2015

  Beverly Hills California Helmed & Executed Digital & Experiential Marketing Strategies for Relativity & Europa Corp's slate of 2014 & 2015 films.



Paramount Pictures

• United States
• Entertainment Providers
• 700 & Above Employee

• Vice President, Digital Marketing

  • Jun 2011 - Oct 2013

  Los Angeles, California, United States Oversaw and directed the operations of a highly successful theatrical digital media business unit, with an annual budget exceeding $40 million. This unit provided comprehensive support to 125+ films from prestigious studios such as Paramount Pictures, DreamWorks, DreamWorks Animation, Nickelodeon, Marvel, MTV, and Insurge Pictures. Notably, 28 of Paramount's top-grossing films of all time were included in our portfolio. I assumed complete accountability for assembling a cross-functional team of… Show more Oversaw and directed the operations of a highly successful theatrical digital media business unit, with an annual budget exceeding $40 million. This unit provided comprehensive support to 125+ films from prestigious studios such as Paramount Pictures, DreamWorks, DreamWorks Animation, Nickelodeon, Marvel, MTV, and Insurge Pictures. Notably, 28 of Paramount's top-grossing films of all time were included in our portfolio. I assumed complete accountability for assembling a cross-functional team of industry experts who shared a passion for surpassing conventional norms. Together, we redefined the analytical framework for digital marketing expenditures, ensuring optimal allocation of resources while consistently delivering imaginative and highly effective work. Our focus was on strategy alignment and consistently exceeding marketing expectations. A key aspect of my role involved pioneering and driving the development of branded integration solutions for Paramount Digital Entertainment generating millions of dollars in ad revenue. By leveraging our expertise, we successfully built and sold innovative integration opportunities that seamlessly integrated brands within our digital content.

• Executive Director, Digital Marketing

  • Oct 2007 - Jun 2011

  Los Angeles

• Director, Digital Marketing

  • May 2007 - Oct 2007

  Los Angeles



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Director, Digital

  • Mar 2006 - May 2007

  Los Angeles Provided guidance & leadership in all areas of digital/emerging media with an emphasis on developing strategic planning and buying direction for Sony Pictures Entertainment, Matrixx Zicam, iHop, & Northrop Grumman - acting as a liaison between clients and agency to shepherd goals, directives, insights, & innovative media strategies



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Digital Media Supervisor

  • Aug 2004 - Feb 2005

  Los Angeles



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Interactive Media Planner

  • Jun 2002 - Aug 2004

  Torrance, California Day-to-day steward on media issues on assigned campaigns for Toyota Motor Sales North America. Crafted online media objectives/strategies/tactics, analyzed interactive media research, negotiated buys/make-good rates and media upgrades/optimizations, synchronized plan implementation with Account/Production teams, assessed ROI through multi-channel user interaction evaluation, provided point-of-view on various interactive media in the marketplace, and analyzed competitive media activity



TM Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Assistant Interactive Media Planner

  • Aug 2000 - Oct 2001

  Dallas, Texas



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Production Assistant / Assistant News Writer

  • Sep 1998 - Aug 2000

  Fort Worth, Texas