Patrick Ghazarian

Head of Programmatic at Wister
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Contact Information
us****@****om
(386) 825-5501
Location
Glendale, California, United States, US

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Experience

    • France
    • Telecommunications
    • 1 - 100 Employee
    • Head of Programmatic
      • Jan 2018 - Present

      Always looking for more supply partners to connect to.

    • Advertiser Account Manager
      • Apr 2014 - Present

      Working the traffic team to maximize revenue for Wister and all affiliates by identifying trends in key metrics then using that information to optimize traffic flow across every country, carrier and handset combination.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Affiliate Manager
      • Jul 2013 - Oct 2013

      As an affiliate manager, my main responsibility is to cultivate, nurture and grow relationships with our affiliate partners with the goal of growing their revenue.Responsibilities include:- Research and find potential affiliate marketers to join T3Leads program- Process and approve new affiliate sign ups- Set strategies with affiliate partners to increase lead volume and quality- Validate publisher traffic sources to ensure compliance- Weekly status chats with publishers- Analyze publisher lead quality score- Generate reports that identify key performance metrics

    • Senior Online Marketing Manager
      • Jan 2007 - Jun 2013

      Working as the sole project manager at a small business during its crucial formative years taught me how to prioritize multiple projects and manage my time efficiently. With an emphasis on ad sales, over 5 years I expanded my telesales abilities by forging relationships with advertisers, and increased ad revenue by over 300%. Accomplishments include:Managed all ad sales on company websites, including affiliate sales- Managed and developed relationships with over 60 advertisers and affiliate managers- Generated over $35,000 in ad revenue per month- Optimized campaigns with advertisers and affiliate programs sto beat ROI and CPA goalsCreated and managed PPC campaigns through Google Adwords and Yahoo! Search- Created and optimized campaigns and ad groups by analyzing performance data- Researched and expanded keyword list and match types- Created ad title and description variationsManaged domestic and international development and design teams- Mocked and created landing pages, banners and email creatives with design team- Worked with programming team to improve user experience and website architecture

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Web Consultant
      • Mar 2003 - Aug 2007

      Created and managed PPC campaigns for clients with Google Adwords and Yahoo! Search MarketingTracked ROI through Google Analytics. Used data to optimize clients’ landing page and PPC campaignsOptimized On-Page and O Created and managed PPC campaigns for clients with Google Adwords and Yahoo! Search MarketingTracked ROI through Google Analytics. Used data to optimize clients’ landing page and PPC campaignsOptimized On-Page and O

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