Alexandria Antonacci
Global Marketing Consultant at Liv Cycling- Claim this Profile
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Bio
Jen Audia
When Alexandria joined our team, she instantly jumped right in and became a valuable contributor. Her investment in and enthusiasm for cycling and social media are clearly seen in her strategic approach and the weekly results. She is always willing to share her expertise and offer input on a range of projects, from videos to product briefs. This year she also took on the project management of our TdFFaZ activation. Alexandria's attention to detail and creative problem solving helped set the team up for success and ensure each team member involved could focus on their task(s) at hand. I greatly look forward to collaborating with her in the future.
Cassondra Spring
Alexandria has worked in the capacity of as a social media manager as well as a project manager sharing enthusiasm, as well as acumen, with the Liv Global Marketing team. She joined the team during an especially active time, demonstrating confidence as well as savvy on social media communications. Staying up to date on ever-changing algorithm preferences and consumer behavior, Alexandria continually makes strong tactical recommendations. Her passion for performance analytics has informed as well as influenced our content planning. Beyond this, Alexandria worked in a project management capacity for the inaugural Tour de France Femmes, providing organizational prowess as well as an insatiable appetite for turning around great content, in collaboration with the team. It's a joy to work together with Alexandria!
Jen Audia
When Alexandria joined our team, she instantly jumped right in and became a valuable contributor. Her investment in and enthusiasm for cycling and social media are clearly seen in her strategic approach and the weekly results. She is always willing to share her expertise and offer input on a range of projects, from videos to product briefs. This year she also took on the project management of our TdFFaZ activation. Alexandria's attention to detail and creative problem solving helped set the team up for success and ensure each team member involved could focus on their task(s) at hand. I greatly look forward to collaborating with her in the future.
Cassondra Spring
Alexandria has worked in the capacity of as a social media manager as well as a project manager sharing enthusiasm, as well as acumen, with the Liv Global Marketing team. She joined the team during an especially active time, demonstrating confidence as well as savvy on social media communications. Staying up to date on ever-changing algorithm preferences and consumer behavior, Alexandria continually makes strong tactical recommendations. Her passion for performance analytics has informed as well as influenced our content planning. Beyond this, Alexandria worked in a project management capacity for the inaugural Tour de France Femmes, providing organizational prowess as well as an insatiable appetite for turning around great content, in collaboration with the team. It's a joy to work together with Alexandria!
Jen Audia
When Alexandria joined our team, she instantly jumped right in and became a valuable contributor. Her investment in and enthusiasm for cycling and social media are clearly seen in her strategic approach and the weekly results. She is always willing to share her expertise and offer input on a range of projects, from videos to product briefs. This year she also took on the project management of our TdFFaZ activation. Alexandria's attention to detail and creative problem solving helped set the team up for success and ensure each team member involved could focus on their task(s) at hand. I greatly look forward to collaborating with her in the future.
Cassondra Spring
Alexandria has worked in the capacity of as a social media manager as well as a project manager sharing enthusiasm, as well as acumen, with the Liv Global Marketing team. She joined the team during an especially active time, demonstrating confidence as well as savvy on social media communications. Staying up to date on ever-changing algorithm preferences and consumer behavior, Alexandria continually makes strong tactical recommendations. Her passion for performance analytics has informed as well as influenced our content planning. Beyond this, Alexandria worked in a project management capacity for the inaugural Tour de France Femmes, providing organizational prowess as well as an insatiable appetite for turning around great content, in collaboration with the team. It's a joy to work together with Alexandria!
Jen Audia
When Alexandria joined our team, she instantly jumped right in and became a valuable contributor. Her investment in and enthusiasm for cycling and social media are clearly seen in her strategic approach and the weekly results. She is always willing to share her expertise and offer input on a range of projects, from videos to product briefs. This year she also took on the project management of our TdFFaZ activation. Alexandria's attention to detail and creative problem solving helped set the team up for success and ensure each team member involved could focus on their task(s) at hand. I greatly look forward to collaborating with her in the future.
Cassondra Spring
Alexandria has worked in the capacity of as a social media manager as well as a project manager sharing enthusiasm, as well as acumen, with the Liv Global Marketing team. She joined the team during an especially active time, demonstrating confidence as well as savvy on social media communications. Staying up to date on ever-changing algorithm preferences and consumer behavior, Alexandria continually makes strong tactical recommendations. Her passion for performance analytics has informed as well as influenced our content planning. Beyond this, Alexandria worked in a project management capacity for the inaugural Tour de France Femmes, providing organizational prowess as well as an insatiable appetite for turning around great content, in collaboration with the team. It's a joy to work together with Alexandria!
Experience
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Liv Cycling
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Taiwan
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Sporting Goods Manufacturing
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1 - 100 Employee
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Global Marketing Consultant
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Mar 2022 - Present
- Project Manager for Liv's Tour de France Femmes activations as major partner, sponsor of the white jersey for the Best Young Rider classification, and sponsor of two Women’s WorldTour teams - Manages day-to-day operation of Liv social media platforms (Instagram, Facebook, Twitter, TikTok, Youtube, Strava) - Creates engaging content that resonates with the Liv community across all owned channels - Manages the development, production and publishing of inspiring content that aligns with the overarching social strategy and ensures a cohesive online brand identity - Collaborates with the Athletes, Ambassadors, and Teams to boost brand social programming - Coordinates with marketing team to identify and hire content creators for paid collaborations - Pitches, develops, and produces short video content for Instagram reels and Tiktok - Manages social media reporting with Brandwatch software; analyzing trends and drawing insights from various social data sources Show less
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Marketing, Communications, & Creative Freelancer
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Feb 2011 - Present
Full service marketing, communications, and creative capabilities including: • Social media management & strategy • Copy writing & editing • Video production & editing • Reporting & hosting • Event management • Photography & photo editing • Graphic design Clients have included: • Over the Bar Bicycle Cafe (Restaurant) • Sweetwater Center for the Arts (Non-profit) • Charleston Magazine • Charleston Weddings (Magazine) • Grand Strand Magazine (Magazine) • WNC (Magazine) • Housecalls (Magazine) • Charleston Grit (Magazine) • Columbia Missourian (Newspaper) • The Times Leader (Newspaper) • Vox Magazine • The Sunday Dispatch (Newspaper) • Jeff Dietz (Photography) • Alternative State (Radio Show) • The Sentry (Newspaper) Show less
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Bike Pittsburgh
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing & Communications Director
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Oct 2019 - Oct 2021
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Marketing & Communications Manager
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Aug 2016 - Oct 2019
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GNC
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United States
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Retail
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700 & Above Employee
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US Franchise Communications and Marketing Coordinator
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Aug 2014 - Aug 2016
• Ensured brand standards across national franchise stores, maintaining brand integrity • Designed collateral that supported communication to all stores; flyers, brochures, website banners, ads, product flyers, and product guide books • Served as the lead designer for the company’s monthly franchise publication: managed editorial content, layout, and cross-functional team coordination; managed production schedule, and managed printing process • Served as the primary website content manager for the Franchise Genesis Website, OLIVER Stores Portal Website, and Franchise Portal Website Show less
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Pittsburgh Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Assistant Online Editor
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Jan 2014 - Aug 2014
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Education
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2012 - 2014
University of Missouri-Columbia
Master's degree, Journalism -
2008 - 2012
Robert Morris University
Bachelors, Communication, Journalism focus
Community
