Communications Program Manager

• Apr 2023 - Present

Communications Specialist

• Oct 2020 - Present

Implements and maintains the District’s communications plan and programs. Develops regular communications through which staff and the community are kept apprised of District goals, accomplishments, and initiatives.

Interim Director of Student Life and Engagement

• Feb 2020 - Oct 2020

• Developed and launched several significant university-wide programs that served as recruitment and retention tools. Program efforts included graphic design, marketing materials, social media marketing, and communication outreach. • Participated actively and contributed significantly to the development of the Strategic Plan for Heritage University, particularly in regard to student experience and marketing communication. • Influenced strategic planning efforts within the division of Student Affairs by collaborating with various campus stakeholders to develop key initiatives and long term growth strategies. • Produced reports, speeches, presentations and communication materials for the Vice President of Students Affairs and Heritage University Student Affairs Board Committee.• Served as the Secretary of Staff Educator Senate (Jan. 2018 – Oct. 2020).CommitteesBoard of Directors, Student Affairs CommitteeAcademic Affairs AssemblyAssessment Committee Show less

Student Life Coordinator

• Jan 2017 - Jan 2020

• Fostered more than 50 new relationships with community partners and organizations across the Yakima Valley to provide opportunities for students to engage and give back to their community. • Crafted successful integrated multi-channel print, web and direct marketing campaigns for several departments in the Office of Student Affairs to increase student engagement and retention. • Designed the promotion and publicity of all student programs, events, activities, achievements and services through multiple internal and external communication channels.• Coordinated all major logistics for campus events with an attendance of up to 300 people; marketing design and promotion, communication materials, budget management, agenda development, vendor communication, media outlet communication, and other duties as needed.• Managed website and social media strategy, content, scheduling, and analytics to increase positive engagement. Show less

Public Relations Intern

• Aug 2016 - Dec 2016

• Produced a successful public relations campaign with goals, objectives, strategies, tactics, a timeline and budget to reduce the stigma towards mental health that resulted in significantly increased student engagement. • Created a situational analysis to identify the client’s public relation issue, research needs, research goals and objectives, research methods and research analysis. • Conducted preliminary research and data collection with focus groups, interviews and surveys. • Produced a successful public relations campaign with goals, objectives, strategies, tactics, a timeline and budget to reduce the stigma towards mental health that resulted in significantly increased student engagement. • Created a situational analysis to identify the client’s public relation issue, research needs, research goals and objectives, research methods and research analysis. • Conducted preliminary research and data collection with focus groups, interviews and surveys.

Crisis Communication Intern

• Jan 2016 - May 2016

• Refined the mission statement, purpose and objective of the organization for clarity and accuracy. • Identified potential risks and threats, and prepared the organization to address them. • Established internal and external stakeholder relationships to build trust and dialogue. • Crafted effective messaging strategies for various levels of crises, stakeholders, and plaforms for news media outlets. • Refined the mission statement, purpose and objective of the organization for clarity and accuracy. • Identified potential risks and threats, and prepared the organization to address them. • Established internal and external stakeholder relationships to build trust and dialogue. • Crafted effective messaging strategies for various levels of crises, stakeholders, and plaforms for news media outlets.