Hilary Hardman Henning
Senior Copywriter at Attentive- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
French -
Topline Score
Bio
Patrick Tape Fleming
Hilary is top notch all the way around. Fun, hardworking, and super smart. She is the kind of person who make others around her want to work hard! Total leader and awesome person! Super honored I got to work with her at YELP!
Jonathan Truong
During my eights years at Yelp, I have known Hilary throughout it and work weekly with her. Cliff notes version of my recommendation: Incredibly tactful, consistently empathetic, and a fantastic copywriter and project manager. She excels at working across departments, and I truly enjoy calling her my colleague. (I look forward to our weekly chats despite a time when people have major video call fatigue). More about our work together, everybody knows Hilary overlooks and composes Yelp's most distributed communication medium to our users: the Local Yelp. Our weekly digest of Yelp data and notes from our community team members reaches over 110+ markets and nearly two million users across North America. And every week, before sending, she conducts the final edits—which in itself requires lots of energy, patience, and work—and then loads the data into our email distribution system. Did I mention she does this for our sponsorships, too, which in itself serves as another job? As a leader and program manager myself and who helps corrals my department, Community, I understand the unique challenges she encounters. And Hilary does hers exceptionally well. But I love more than her work? She's a tremendous person, and I think anyone who knows her would agree with me, too.
Patrick Tape Fleming
Hilary is top notch all the way around. Fun, hardworking, and super smart. She is the kind of person who make others around her want to work hard! Total leader and awesome person! Super honored I got to work with her at YELP!
Jonathan Truong
During my eights years at Yelp, I have known Hilary throughout it and work weekly with her. Cliff notes version of my recommendation: Incredibly tactful, consistently empathetic, and a fantastic copywriter and project manager. She excels at working across departments, and I truly enjoy calling her my colleague. (I look forward to our weekly chats despite a time when people have major video call fatigue). More about our work together, everybody knows Hilary overlooks and composes Yelp's most distributed communication medium to our users: the Local Yelp. Our weekly digest of Yelp data and notes from our community team members reaches over 110+ markets and nearly two million users across North America. And every week, before sending, she conducts the final edits—which in itself requires lots of energy, patience, and work—and then loads the data into our email distribution system. Did I mention she does this for our sponsorships, too, which in itself serves as another job? As a leader and program manager myself and who helps corrals my department, Community, I understand the unique challenges she encounters. And Hilary does hers exceptionally well. But I love more than her work? She's a tremendous person, and I think anyone who knows her would agree with me, too.
Patrick Tape Fleming
Hilary is top notch all the way around. Fun, hardworking, and super smart. She is the kind of person who make others around her want to work hard! Total leader and awesome person! Super honored I got to work with her at YELP!
Jonathan Truong
During my eights years at Yelp, I have known Hilary throughout it and work weekly with her. Cliff notes version of my recommendation: Incredibly tactful, consistently empathetic, and a fantastic copywriter and project manager. She excels at working across departments, and I truly enjoy calling her my colleague. (I look forward to our weekly chats despite a time when people have major video call fatigue). More about our work together, everybody knows Hilary overlooks and composes Yelp's most distributed communication medium to our users: the Local Yelp. Our weekly digest of Yelp data and notes from our community team members reaches over 110+ markets and nearly two million users across North America. And every week, before sending, she conducts the final edits—which in itself requires lots of energy, patience, and work—and then loads the data into our email distribution system. Did I mention she does this for our sponsorships, too, which in itself serves as another job? As a leader and program manager myself and who helps corrals my department, Community, I understand the unique challenges she encounters. And Hilary does hers exceptionally well. But I love more than her work? She's a tremendous person, and I think anyone who knows her would agree with me, too.
Patrick Tape Fleming
Hilary is top notch all the way around. Fun, hardworking, and super smart. She is the kind of person who make others around her want to work hard! Total leader and awesome person! Super honored I got to work with her at YELP!
Jonathan Truong
During my eights years at Yelp, I have known Hilary throughout it and work weekly with her. Cliff notes version of my recommendation: Incredibly tactful, consistently empathetic, and a fantastic copywriter and project manager. She excels at working across departments, and I truly enjoy calling her my colleague. (I look forward to our weekly chats despite a time when people have major video call fatigue). More about our work together, everybody knows Hilary overlooks and composes Yelp's most distributed communication medium to our users: the Local Yelp. Our weekly digest of Yelp data and notes from our community team members reaches over 110+ markets and nearly two million users across North America. And every week, before sending, she conducts the final edits—which in itself requires lots of energy, patience, and work—and then loads the data into our email distribution system. Did I mention she does this for our sponsorships, too, which in itself serves as another job? As a leader and program manager myself and who helps corrals my department, Community, I understand the unique challenges she encounters. And Hilary does hers exceptionally well. But I love more than her work? She's a tremendous person, and I think anyone who knows her would agree with me, too.
Credentials
-
Preventing Workplace Harassment
Emtrain
Experience
-
Attentive
-
United States
-
Advertising Services
-
700 & Above Employee
-
Senior Copywriter
-
Sep 2022 - Present
From ad campaigns and scripts to web pages and email, I bring clarity, polish, and brand voice continuity to Attentive’s copy. My goal is to craft copy that connects with marketers, eliciting emotion, earning trust, and inspiring action. • Infuse the Attentive brand voice into everything that’s published • Collaborate with various marketing teams to devise compelling copy for website, landing pages, ads, and video scripts • Iterate by implementing feedback and insights gleaned from A/B testing • Provide copy editing support for partner announcements, virtual event decks, landing pages, and various co-marketing pieces • Ensure content effectively maps to stated goals, whether that’s driving awareness, demand, or conversion • Work cross-functionally to create net-new copy, edit content created by other teams, and deliver feedback on assets that require updating Show less
-
-
-
Braze
-
United States
-
Software Development
-
700 & Above Employee
-
Senior Copywriter
-
Oct 2021 - Sep 2022
Activated the Braze brand voice through engaging, clear, and clever copy, driving awareness of the innovative technology Braze offers in the B2B space. • Conceptualized messaging solutions that maintained the consistency of the Braze voice across channels • Consulted across the organization regarding brand voice • Lead contributor on website copy, emails, newsletters, advertising campaigns, video scripts, brochure copy, and promotional materials • Collaborated with teams within marketing throughout the creative process • Synthesized complex, technical concepts into easy-to-comprehend and engaging messaging • Tested and iterated to optimize conversion rates • Crafted and copyedited speaker presentations • Produced copy for full email nurtures • Crafted engaging collateral for corporate events Show less
-
-
-
Yelp
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Editor & Copywriter
-
Oct 2016 - Oct 2021
Created consumer-focused content including email, push notifications, release notes, in-app copy, and social media. My focus was on crafting engaging, helpful, clear, delightful, and flawless copy. • Provided content strategy, copy, and data analysis for Yelp’s most widely distributed and longest-standing newsletter, The Local Yelp • Brainstormed, researched, and, A/B tested new concepts to build awareness of Yelp’s offerings • Collaborated with graphic designers to develop compelling emails, modals, and in-app comms • Tackled creative briefs and distilled concepts and requests into succinct, educational, human-sounding copy • Created comprehensive email journeys for targeted audiences • Wrote and edited the in-house newsletter for the Creative Marketing team • Edited copy to create clarity, continuity, and quality across all platforms, ensuring each piece of copy reflected the Yelp brand values and voice • Edited ~130 newsletters a week for mailing lists across the country, ensuring the newsletters were engaging and consistent with Yelp’s brand and style guide • On-boarded new members of staff, per Yelp’s style guide and copy guidelines • Held presentations for colleagues regarding the Yelp tone of voice style guide • Pioneered one-sheets and presentation decks to maintain Yelp brand voice and style Show less
-
-
-
Yelp
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
Yelp Providence Marketing & Community Director
-
May 2011 - Jul 2016
As Yelp's first Community Manager of the Providence and surrounding market, I launched one of our most successful markets in the US. For 5 years, I led the charge in a variety of marketing efforts to aggressively grow a local community of users and business owners throughout Rhode Island. This included penning the Weekly Yelp newsletter and growing its subscriber base, procuring press hits on TV and print to establish Yelp as the market leader in the user-generated content space, planning events ranging from intimate dinners to large-scale parties with hundreds of guests, executing large-scale marketing campaigns, developing strategic partnerships to promote new user acquisition and branding, and managing a team of marketing assistants, interns, and brand ambassadors—all whilst wearing many hats to successfully build a new market from scratch. • Advanced brand awareness of Yelp in Providence via engaging on social media, blogging and email marketing, organizing events, partnering with local PR, brands, businesses, and marketing events. • Strategized, executed, and monitored marketing initiatives • Wrote a weekly newsletter that grew its subscriber base by 1,000% during tenure • Directed Yelp's online presence on the Yelp Providence site and via social media • Focused on marketing outreach, connecting with local organizations, and creating partnerships • Directed a team consisting of a marketing assistant, intern, and brand ambassadors Show less
-
-
-
Antenna International
-
United Kingdom
-
Entertainment Providers
-
1 - 100 Employee
-
Account Manager
-
Oct 2010 - Jun 2011
Was responsible for client management and sales for the eastern region; accounts include The Isabella Stewart Gardner Museum, Newport Preservation Society, Norman Rockwell Museum, The Peabody Essex Museum, George Washington’s Mt. Vernon, The Barnes Foundation, and The Morgan Library & Museum. • Engaged potential clients • Researched, developed, and maintained client relationships • Negotiated favorable contract terms to secure clients and ensure positive revenue impact for the company Was responsible for client management and sales for the eastern region; accounts include The Isabella Stewart Gardner Museum, Newport Preservation Society, Norman Rockwell Museum, The Peabody Essex Museum, George Washington’s Mt. Vernon, The Barnes Foundation, and The Morgan Library & Museum. • Engaged potential clients • Researched, developed, and maintained client relationships • Negotiated favorable contract terms to secure clients and ensure positive revenue impact for the company
-
-
-
Antenna International
-
United Kingdom
-
Entertainment Providers
-
1 - 100 Employee
-
Account Manager
-
Sep 2008 - Oct 2010
• Created new ways to sell, promote, and engage potential clients• Researched, developed, and maintained relationships with clients • Was responsible for sales and client management for the eastern region; accounts include The Isabella Stewart Gardner Museum, Newport Preservation Society, Norman Rockwell Museum, The Peabody Essex Museum, George Washington’s Mt. Vernon, The Barnes Foundation, and The Morgan Library & Museum• Negotiated favorable contract terms to secure clients and ensure positive revenue impact for the company Show less
-
-
Account Coordinator
-
Jan 2006 - Sep 2008
• Prepared detailed budgets and proposals for prospective clients • Supported Business Development Department management; duties included preparing, editing and sending proposals, leading business meetings, and arranging travel• Arranged, oversaw, and took minutes for weekly department meetings for the Business Development team • Provided Client Services for multiple sites, which involves operations management and technical support
-
-
-
Cape Cod Multi-Services
-
Cape Cod, MA
-
Manager & Assistant to President & Founder
-
Aug 1998 - Oct 2003
• Wrote and edited services manual for use by future employees • Organized personal concierge for multiple clients • Managed and lead a team of four contributors • Wrote and edited services manual for use by future employees • Organized personal concierge for multiple clients • Managed and lead a team of four contributors
-
-
Education
-
2000 - 2002
University of Vermont
Bachelor of Arts (B.A.), Art History
Community
