Experience

Boll & Branch

• United States
• Retail
• 100 - 200 Employee

• Copywriter

  • Jul 2021 - Present

  - Collaborate with Creative Team, Marketing Managers and Product Managers to maintain consistent brand messaging, voice and tone across all communication channels and products - Brainstorm, strategize and create a variety of solutions that elevate the Boll & Branch brand through email, social media, digital display and on-site needs - Partner closely with our Visual Designers to develop new concepts, reimagine ways we present and communicate our brand, product and mission - Articulate a cohesive message throughout the customer journey - Keep up to date with emerging trends in the home and luxury retail industry - Ensure all projects are well-planned, polished and delivered on time - Uphold the Boll & Branch brand mission, vision and values Show less



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Assistant Copywriter

  • Jun 2018 - Jul 2021

  - Manage all copy needs through the web production process by regularly logging workflow within tracking systems, identifying business needs and prioritizing tasks throughout each day and week - Coordinate and collaborate regularly with cross-functional partners to manage project needs, team expectations and achieve deadline goals for direct marketing plans - Develop product information delivery and tracking systems to ensure all creative, business and SEO needs are met within workflow deadlines - Create trend-driven, brand-appropriate, consumer facing copy with attention to the customers’ digital experience, brand strategy and SEO needs - Function as the point-of-contact for all cross-functional business partners - Routinely research products, materials, industry trends and retail strategies to maintain adequate background for content creation - Regularly QA digital content to ensure high-quality results with a strong attention to writing style, search optimization, customer needs and comprehension - Analyze keyword reporting and business plans to identify and implement appropriate on-site search tactics within seasonal and marketing deadlines - Evolve the Urban Outfitters web copy voice in response to creative direction while maintaining optimum digital experience Show less



Group 21 Title Agency

• United States
• Insurance
• 1 - 100 Employee

• Transaction Coordinator

  • Oct 2016 - Jun 2018

  - Serve as the point of contact for assigned account - Own multiple ongoing projects with various clients and timelines - Manage client expectations and align all parties with regular, thorough communication from project conception to completion - Manage transaction timelinea to adhere to firm deadlines - Enter data and maintain organized digital and physical files for each project - Serve as the point of contact for assigned account - Own multiple ongoing projects with various clients and timelines - Manage client expectations and align all parties with regular, thorough communication from project conception to completion - Manage transaction timelinea to adhere to firm deadlines - Enter data and maintain organized digital and physical files for each project



Cooper Medical School of Rowan University

• Camden, New Jersey

• Public Relations Assistant

  • May 2016 - May 2017

  - Support the Director of Marketing and Public Relations in internal and external communications efforts - Execute media outreach efforts and maintain media list - Manage social media accounts - Track industry news and create media briefings pertaining to the school, staff and students - Event coordination (White Coat Ceremony, Match Week, etc.) - Create, edit and proofread press releases, publications and additional materials - Coordinate and book photography for school events Show less



francesca’s®

• United States
• Retail
• 700 & Above Employee

• Sales Lead

  • Jul 2015 - Oct 2016

  - Maximize daily sales plans, manage expenses and improving metrics through sales floor leadership, execution of francesca’s® training programs, and continuous coaching on and off the sales floor - Create, support and reinforce a proactive selling culture that focuses on building a confident and competent team in order to build a loyal guest following through clear and positive communication - Visual Merchandising - Maximize daily sales plans, manage expenses and improving metrics through sales floor leadership, execution of francesca’s® training programs, and continuous coaching on and off the sales floor - Create, support and reinforce a proactive selling culture that focuses on building a confident and competent team in order to build a loyal guest following through clear and positive communication - Visual Merchandising