Lacy Stockton
Energy Efficiency Marketing Strategist at Chelan County PUD- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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French Limited working proficiency
Topline Score
Bio
Catherine Mavriplis
Lacy is full of great ideas, has a keen sense of what's important, what's current and how to reach a goal and delivers her work effectively. She communicates well orally as well as in written form. She is also a great engineer!
Eric Bartanen
Lacy and I spent four years as colleagues at a start up travel company where I saw her tackle projects ranging from the sale of high-end travel packages to the development an Excel-based cost management system. We never found a task too challenging for Lacy, whether it be negotiating rates with South American partners, developing new products that strategically placed us in a booming market or delivering the high quality customer service our clients expect. Lacy's keen analytic ability also revolutionized the way we price our tour packages and saved countless hours through automation. Working in a startup also presents many unique challenges such as working with very little direction, handling ambiguity and solving problems with no precedent; Lacy handled these challenges with aplomb. Lacy's level of dedication to a project is only out shined by her stunning intellect. I give her my highest possible recommendation.
Catherine Mavriplis
Lacy is full of great ideas, has a keen sense of what's important, what's current and how to reach a goal and delivers her work effectively. She communicates well orally as well as in written form. She is also a great engineer!
Eric Bartanen
Lacy and I spent four years as colleagues at a start up travel company where I saw her tackle projects ranging from the sale of high-end travel packages to the development an Excel-based cost management system. We never found a task too challenging for Lacy, whether it be negotiating rates with South American partners, developing new products that strategically placed us in a booming market or delivering the high quality customer service our clients expect. Lacy's keen analytic ability also revolutionized the way we price our tour packages and saved countless hours through automation. Working in a startup also presents many unique challenges such as working with very little direction, handling ambiguity and solving problems with no precedent; Lacy handled these challenges with aplomb. Lacy's level of dedication to a project is only out shined by her stunning intellect. I give her my highest possible recommendation.
Catherine Mavriplis
Lacy is full of great ideas, has a keen sense of what's important, what's current and how to reach a goal and delivers her work effectively. She communicates well orally as well as in written form. She is also a great engineer!
Eric Bartanen
Lacy and I spent four years as colleagues at a start up travel company where I saw her tackle projects ranging from the sale of high-end travel packages to the development an Excel-based cost management system. We never found a task too challenging for Lacy, whether it be negotiating rates with South American partners, developing new products that strategically placed us in a booming market or delivering the high quality customer service our clients expect. Lacy's keen analytic ability also revolutionized the way we price our tour packages and saved countless hours through automation. Working in a startup also presents many unique challenges such as working with very little direction, handling ambiguity and solving problems with no precedent; Lacy handled these challenges with aplomb. Lacy's level of dedication to a project is only out shined by her stunning intellect. I give her my highest possible recommendation.
Catherine Mavriplis
Lacy is full of great ideas, has a keen sense of what's important, what's current and how to reach a goal and delivers her work effectively. She communicates well orally as well as in written form. She is also a great engineer!
Eric Bartanen
Lacy and I spent four years as colleagues at a start up travel company where I saw her tackle projects ranging from the sale of high-end travel packages to the development an Excel-based cost management system. We never found a task too challenging for Lacy, whether it be negotiating rates with South American partners, developing new products that strategically placed us in a booming market or delivering the high quality customer service our clients expect. Lacy's keen analytic ability also revolutionized the way we price our tour packages and saved countless hours through automation. Working in a startup also presents many unique challenges such as working with very little direction, handling ambiguity and solving problems with no precedent; Lacy handled these challenges with aplomb. Lacy's level of dedication to a project is only out shined by her stunning intellect. I give her my highest possible recommendation.
Credentials
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Shopify Partner & Developer
ShopifyMay, 2019- Nov, 2024 -
LEED Green Associate
LEEDMay, 2014- Nov, 2024
Experience
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Chelan County PUD
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United States
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Utilities
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300 - 400 Employee
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Energy Efficiency Marketing Strategist
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Jun 2020 - Present
• Analyze, model, and interpret data from customer usage, participation, and a variety of publicly available sources to develop targeted, segmented audiences and recommendations for utility program improvements to align with changing market conditions and trends. • Manage the marketing of programs related to energy-efficiency, low-income, and emerging technologies, including managing budgets, contractors, timelines; develop, implement, and evaluate cross-cultural, multi-channel, bilingual (English/Spanish), targeted marketing and communication strategy based on District goals and to ensure energy-related regulatory compliance; develop data visualization dashboards to communicate campaign results with team. • Design, implement, and deploy customer applications and automation software to streamline internal processes and improve customer communications; train team members in the use of new technical solutions. • Lead customer feedback efforts, including surveys, interviews, and focus groups, for programs related to energy efficiency, energy burden, low income bill reduction, customer renewable energy, and emerging technologies. • Collaborate with and lead cross-functional teams, both internal and external; develop and maintain contractor relationships. Show less
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Empower Dataworks
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Principal, Marketing and Technical Solutions
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Jan 2018 - Present
• Assist with forecasting, modeling, and quantitative and statistical analysis for utility project planning using Python and MS Office Suite. • Direct a variety of projects in data analytics, energy management and planning, organizational transformation, process analysis and optimization, business and product strategy setting, and operational efficiency improvement using Lean principles. • Design and implement databases, software, and reporting systems including data visualization tools to facilitate workflows and reporting of key metrics. Develop tracking systems and split testing for digital marketing and communication. Evaluate technical solutions and software architecture for organizational fit. • Provide support for energy equity programs, strategic consulting for program design and evaluation to utility customer program teams; ensure utility client programs meet federal and state laws and regulations related to energy equity and efficiency targets. • Design, implement marketing strategies, campaigns across channels; lead search engine optimization (SEO), content writing, market research; develop tracking systems, split testing for digital marketing and communication; interpret results to optimize conversions and client revenue. • Deploy website usability (UX) tests to improve conversion rates using focus groups, surveys, interviews, and other feedback tools. • Lead data research and analytics for a wide range of goals from process monitoring to understanding the industry landscape and strategic engagement with customers and stakeholders. • Develop and maintain client relationships, support business development; develop related project budgets and proposals. Show less
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Education
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2003 - 2005
University of Washington
Bachelor's Degree, Community & Environmental Planning -
2009 - 2014
University of Ottawa / Université d'Ottawa
Bachelor of Science (BSc), Bachelor of Applied Science (BASc), Mechanical Engineering & Computing Technology
Community
