Experience

Basecamp Fitness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• President

  • Feb 2020 - Present

  Basecamp is the all-in, high-intensity workout that packs 50 minutes of supercharged calorie burn into just 35. Alternating between heart-thumping cardio on the air bike, to strength moves on the floor that keep muscles guessing, the workout unites those who love to push hard, sweat hard, and celebrate wins together. No other high intensity training experience—no other workout period—will transform persistence in to progress in a shorter amount of time. Full P&L ownership for corporate & franchised business lines; serve on Self Esteem Brands Executive Team, supporting multi-brand strategic development. Show less



SUMHIIT Fitness

• Greater Minneapolis-St. Paul Area

• President

  • Jan 2023 - Present

  SUMHIIT Fitness, the twin brand for Basecamp Fitness outside the U.S., launched in 2023, and marks Self Esteem Brands' first international studio fitness expansion. SUMHIIT Fitness, the twin brand for Basecamp Fitness outside the U.S., launched in 2023, and marks Self Esteem Brands' first international studio fitness expansion.



Shellback Consulting

• Greater Los Angeles Area

• Consulting Partner

  • Apr 2017 - Present

  Management consulting services with clients in boutique fitness & restaurant/retail; specializing in strategy, operations and marketing Management consulting services with clients in boutique fitness & restaurant/retail; specializing in strategy, operations and marketing



24 Hour Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Sr. Director Strategic Operations

  • Jul 2017 - Feb 2020

  Headquartered in San Ramon, CA, 24 Hour Fitness is the second largest U.S. health club operator with over $1.3 billion in revenue serving nearly four million members in 400+ locations nationwide. Led Strategic Operations with particular focus on developing, executing and scaling transformational initiatives that generated organizational value and improved member and team member engagement. Headquartered in San Ramon, CA, 24 Hour Fitness is the second largest U.S. health club operator with over $1.3 billion in revenue serving nearly four million members in 400+ locations nationwide. Led Strategic Operations with particular focus on developing, executing and scaling transformational initiatives that generated organizational value and improved member and team member engagement.



Extra Space Storage

• United States
• Real Estate
• 700 & Above Employee

• District Manager

  • Nov 2015 - Jun 2017

  Extra Space Storage (NYSE: EXR) is a publicly traded real estate investment trust and the second largest operator of self-storage properties in the United States with over $900 million in revenue. Multi-unit P&L management for 15 commercial real estate and self-storage properties producing $18-$20 million annual revenue. Tasked with challenging turnaround market and quickly implemented customer centric sales strategy in addition to reforming key personnel positions leading to +8% YoY same store revenue growth. Show less



Miraval Resorts & Spas

• United States
• Hospitality
• 200 - 300 Employee

• Director of Programming & Distribution

  • Jan 2015 - Sep 2015

  Headquartered in Menlo Park, CA, Miraval Group is a private equity-backed Health & Wellness startup operating luxury resort, spa and well-being destinations. Recruited by CEO to implement a unique, scalable operations platform to be reproduced across multiple/future units. Worked with Executive Leadership team to create investment proposals using financial forecasting and a multi-pronged revenue strategy to achieve desired returns. Headquartered in Menlo Park, CA, Miraval Group is a private equity-backed Health & Wellness startup operating luxury resort, spa and well-being destinations. Recruited by CEO to implement a unique, scalable operations platform to be reproduced across multiple/future units. Worked with Executive Leadership team to create investment proposals using financial forecasting and a multi-pronged revenue strategy to achieve desired returns.



24 Hour Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• District Manager

  • Sep 2013 - Jan 2015

  Multi-unit P&L management of Northeast and Mid-Atlantic markets. Promoted by Senior Regional VP to bring transformational leadership change to underpeforming satellite market and directed expansion from 8 clubs/$35 million annual revenue to 13 clubs/$48 million annual revenue in 15 months. Managed approximately 500 team members through 9 direct reports across New York, New Jersey, Virginia and Maryland.Primary responsibilities included development of Club Managers to drive club operating profit; operational and strategic planning within market; talent identification and recruitment to support company expansion; sales and fitness training for department heads and front line team members; allocating labor to maximize ROI. Show less

• General Manager

  • Aug 2009 - Sep 2013

  Headquartered in San Ramon, CA, 24 Hour Fitness is the second largest U.S. health club operator with over $1.3 billion in revenue serving nearly four million members in 400+ locations nationwide.P&L operator of various health clubs each serving 4000+ members and generating $3-5 million annual revenue.Relocated to and fixed underperforming high-profile signature club by upgrading talent across all 3 departments (Sales, Fitness, Operations), instilling department leader accountability and implementing customer centric engagement strategy resulting in revenue growth of +16% vs. budget and best results in over 23 months.Series of promotions:Personal Trainer>Assistant Fitness Manager>Fitness Manager>Membership Manager>General Manager Show less



Central Hockey League

• Professional Hockey Player

  • 2008 - 2009