Experience

Health iPASS Inc.

• United States
• Information Services
• 1 - 100 Employee

• Marketing Director

  • May 2022 - Present



TriZetto Provider Solutions

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Manager

  • May 2021 - May 2022

  Develop and execute integrated marketing campaigns encompassing email marketing, webinars, social, direct mail, and lead nurturing to generate MQL’s and revenue. Work with key stakeholders to define clear content objectives, manage tradeshow program, and marketing efforts for the Enterprise sales team.• Lead Marketplace marketing initiatives compiled of ten partners generating $75K since March 2021 • Responsible for aligning and driving content to successfully support overall Marketplace objectives• Define, measure, and socialize key metrics to evaluate content performance• Identify approach for ongoing maintenance and upgrades to existing content • Track and report on performance metrics and implement best practices to improve campaign performance• Work cross functionally with EL, design, copy write, channel partner marketing, sales, and business development teams to facilitate campaigns Show less

• Marketing Specialist

  • Feb 2017 - Apr 2021

  Align integrated campaigns with corporate objectives to drive awareness, demand, engagement, and sales for product marketing, sales teams, and trade shows. Oversee all planning for 52 trade shows annually with gross sales over $4M on a $1.4M budget. Lead efforts to develop fully integrated, marketing plans.• Increased trade show profit by 59% and reduced trade show expenses by 18% from 2018 to 2019• Track revenue from trade show campaigns in Salesforce Lightning totaling over $4M annually• Work within available budget up to $1.4M, and manage events with 30-40,000 attendees• Introduce and implement new trade show program to newly acquired company• Maximize quality lead generation through training and preparation of booth staff, trade show advertising, and multi-pronged campaigns• Management and creation of all Project Proposals, Statement of Works (SOWs), budgetary planning, and execution for all approved SOWs• Manage logistics for exhibit warehouse, booth staff, third party vendors, and attendees• Lead the development of sales, channel and customer communications pieces (presentations, collateral, sales tools, web-based, multi-media, etc.) to drive awareness and support lead-generation efforts• Participate in cross functional teams to execute new solution launch activities to maximize awareness, ensure sales and partner teams are properly trained, and deliver impactful content to ensure on-time delivery of new solutions• Effectively track, measure and report ROI of marketing activities Show less

• Account Manager

  • Jun 2015 - Jan 2017

  Developed strong relationships with customers, connected with key business executives and stakeholders, answered client queries and identified new business opportunities among existing customers• Served as the lead point of contact for all customer account management matters• Built and maintained strong, long-lasting client relationships• Negotiated contracts and close agreements to maximize profits• Developed new business with existing clients and/or identify areas of improvement to meet sales quotas• Forecasted and tracked key account metrics (e.g. quarterly sales results and annual forecasts)• Presented product webinars for new and existing clients and attended national tradeshows to execute demonstrations of company’s suite of solutions Show less

• Lead Generation Specialist

  • Feb 2015 - May 2015

  Worked directly account executives to generate new leads through marketing campaigns while capitalizing on existing business through education and relationship maintenance• Consistently met sales goals, averaging 112% to a monthly sales goal over a span of four months• Set, scheduled and managed well qualified appointments for account executives• Identified prospects and generated referrals for business opportunities• Created and maintained complete records for all prospect and client interactions within Salesforce • Completed over 60 calls per day, scheduled at least 4 demonstrations per day and over two hours talk time per day Show less



MedicalWorx Staffing

• Staffing and Recruiting
• 1 - 100 Employee

• Senior Recruiting Manager

  • Aug 2013 - Jan 2015

  Managed the Dallas branch of recruiters, account executives and seasonal interns• Served as the main point of contact for 25+ off site temp, temp-hire employees and their work location supervisors• Met and exceeded hiring quotas by consistently and quickly recruiting qualified candidates• Conducted phone and face-to-face interviews, negotiated offers and closed multiple hires for hospitals, health systems and CBO’s• Responsible for performing background checks, reference checks and coordinating employee drug/TB tests• Strategically managed all social media accounts, promoting company and recruiting employees• Instrumental in determining competitive compensation ranges for all staff through use of labor market analysis Show less

• Recruiter

  • Aug 2012 - Aug 2013

  Full-cycle recruiting of NPs, PA, RNs, LPNs, CNAs, Billers and Coders for healthcare facilities• Developed solid job specifications, competitive compensation packages, and assessed processes for candidate identification and tracking• Shared responsibility for key HR functions, including: Employee Relations, Succession Planning and Background Investigations• Interviewed healthcare professionals, evaluating candidates' strengths and skills and comparing them with clients' requirements Show less



Big Brothers Big Sisters of America

• United States
• Non-profit Organizations
• 700 & Above Employee

• Special Events Coordinator (Internship)

  • Jan 2011 - May 2011

  Create, plan, and implement special events for maximum fundraising capability including defining event goals alongside or in collaboration with a committee. Create, plan, and implement special events for maximum fundraising capability including defining event goals alongside or in collaboration with a committee.



Drury University

• United States
• Higher Education
• 400 - 500 Employee

• Alumni Relations

  • Sep 2007 - Mar 2011

  Strengthen relationships with the University and increase participation in The Drury Fund by reconnecting with alumni, parents and friends of the University Strengthen relationships with the University and increase participation in The Drury Fund by reconnecting with alumni, parents and friends of the University