Experience

TritonWear

• Canada
• Consumer Electronics
• 1 - 100 Employee

• Email Marketing Manager

  • Jun 2021 - Present



Little Green Bag

• Greater Toronto Area Metropolitan Area

• Principal and Creative Director

  • Dec 1998 - Present

  Noteable Projects: The Regional Municipality of Peel - Created design and layout of a custom corporate communications kit including an original illustration (map highlighting all 53 facilities) for staff orientation. Also produced computer illustrated thumbnails of each location for ease of navigation Blacks Photo Corporation - Collaborated with the director of marketing to create 60 unique logos for a top-selling line of products for retail sales across Canada. Included customer-personalized photo greeting cards, gift mugs, hats, tshirts and sweatshirts. (Product still in stores) MapArt Publishing Corporation - Interactive e-commerce site for consumers and internal sales representatives to order product online. - Provided conceptualization, layout and design of five “Marco Polo” 100-page Travel Guides, as well as print ads, flyers and sales collateral. Party Packagers - After leaving Party Packagers, continued on a freelance basis, Managing, design and execution of email marketing campaigns and “Party Club” member database of approximately 45,000 members and design, production and execution of Halloween online costume gallery featuring over 1000 costumes and accessories. Additional Clients: Wind Mobile, Ajax FC, Party Packagers (currently Party City), Pickering Soccer Club, Vikings Rugby Club, Blacks, YesVideo, Region of Peel, Martindale Planning Consultants, Durham Orthopedic, Aftershock Creative, Bit by Bit Equestrian, FabioCedrone.ca, InnerHealth.ca, TracyHanes.ca, Phochron Corporation, YesVideo.com, University of Lethbridge Alberta, Profit Magazine, National Egg and Plumflower International. Additional notable clients and projects include a national social media campaign and contest for National Egg and the production of a quarterly magazine and website for Better Builder Magazine.



Pickering Public Library

• Canada
• Libraries
• 1 - 100 Employee

• Marketing & Communications Specialist

  • Jun 2011 - Oct 2020

  In my role with the City of Pickering Public Library, I promoted the services offered by Pickering Public Library to the community by planning, developing, and executing all marketing & communication strategies, consistent with the library brand, to achieve community awareness and meaningful engagement. I strive to achieve client service excellence for both internal and external clients and complete projects on time and within budget constraints. • Provide leadership, concept design, production, and creative direction for the development and day-to-day management of all digital assets and execution of strategies including areas of public relations, community relations, social media, email marketing, and advertising campaigns as well as quarterly "What's On" magazine. • Researched, purchased and coordinated all promotional product and media buys and maintain relationships with vendors. • Contributed to project management and planning of events. • Website re-vamp branding, creation of digital content brand guidelines, process documentation and training for image creation and contributions for program leaders and their teams. • Creation and maintenance of a library of accessible document templates compliant with AODA standards. • City of Pickering AODA compliance committee. Notable Projects: • Maker Space Marketing Plan and Launch Event • Marketing Plan • Brand Guidelines • How-To in 10 Festival • Annual Makerfest • 5MFF (5-Minute Film Festival) • Website Re-Design • Design and layout of quarterly What's On community magazine



mobiZONE Canada Inc.

• Toronto, Ontario, Canada

• Production Manager

  • Jun 2011 - Jun 2013

  Managed production of digital projects for Wind Mobile and created graphics for website as well as manging updates to the website for promotions. Created and managed timelines, directed developers, designers and production, and liaised with the Wind Mobile team for all project needs related to print/digital advertising and digital updates ensuring budget and timeline were always in check. Managed production of digital projects for Wind Mobile and created graphics for website as well as manging updates to the website for promotions. Created and managed timelines, directed developers, designers and production, and liaised with the Wind Mobile team for all project needs related to print/digital advertising and digital updates ensuring budget and timeline were always in check.



Creative Niche - Marketing Recruiting Agency

• Toronto, Ontario, Canada

• Senior Designer, Production Artist and Coordinator

  • Jun 2009 - Jun 2011

  Various long term and short term assignments. Clients: Longos, QNet (Sears), The Collective Various long term and short term assignments. Clients: Longos, QNet (Sears), The Collective



Datalink Consulting Inc. - Performance Learning Studio

• Toronto, Ontario, Canada

• eLearning Developer/Designer, Project Coordinator, Print/Production Coordinator

  • May 2009 - Jun 2011

  Balanced client consultation, production and project management for the development of learning strategies, tools and programs such as eLearning, Instructional Design, Performance Support, Instructor Led Training, Blended Learning and Virtual Classrooms; development, design and production of elearning and classroom learning solutions and creation/streamlining of client maintenance programs and processes. Clients: ExxonMobil, Scotiabank, OLG, KPMG, Abbott Laboratories Balanced client consultation, production and project management for the development of learning strategies, tools and programs such as eLearning, Instructional Design, Performance Support, Instructor Led Training, Blended Learning and Virtual Classrooms; development, design and production of elearning and classroom learning solutions and creation/streamlining of client maintenance programs and processes. Clients: ExxonMobil, Scotiabank, OLG, KPMG, Abbott Laboratories



Faren Group

• Barrie, Ontario, Canada

• Production Manager and Senior Designer

  • Nov 2008 - Apr 2009

  Balanced client consultation, production and project management for web portals, flash based micro sites, national eblast promotions and various CMS applications. Clients: Canadian Neuropathy Association, IHG (Intercontinental Hotel Group – Holiday Inn, Holiday Inn Express, Crown Plaza) and The Regional Municipality of York Balanced client consultation, production and project management for web portals, flash based micro sites, national eblast promotions and various CMS applications. Clients: Canadian Neuropathy Association, IHG (Intercontinental Hotel Group – Holiday Inn, Holiday Inn Express, Crown Plaza) and The Regional Municipality of York



Collective - Integrated Advertising Promotion Agency

• Toronto, Ontario, Canada

• Production and Post Production Coordinator

  • May 2008 - Oct 2008

  Smoothly coordinated entire agency roster (25-65 job dockets per week) of print, electronic advertising projects and campaigns. Including ongoing POP for various retail and shopping mall promotions, magazine and newspaper advertising, online advertising and informational packages. Also included Flash-based design and production of interactive presentations and online banner advertising. Clients: Brookfield Properties, LCBO, LG, Manulife Financial, and Royal Doulton Smoothly coordinated entire agency roster (25-65 job dockets per week) of print, electronic advertising projects and campaigns. Including ongoing POP for various retail and shopping mall promotions, magazine and newspaper advertising, online advertising and informational packages. Also included Flash-based design and production of interactive presentations and online banner advertising. Clients: Brookfield Properties, LCBO, LG, Manulife Financial, and Royal Doulton



Party Packagers (Party City)

• Toronto, Ontario, Canada

• Marketing Manager

  • Dec 2003 - Nov 2006

  Created and executed (concept to completion) all marketing and advertising campaigns including creation and production of monthly flyers, print ads, outdoor media and signage, direct mail and store signage. Managed editorial calendar, flyer print and distribution throughout the city of Toronto, radio advertising and email marketing of an online database of 45,000 "Party Club" members while also overseeing staff of 6-10 staff, sub-contractors and vendors/vendor management. Managed the distribution of signage and promotional materials packages to 21 stores. Created training packages and instruction booklets and scripts for frontline staff related to campaigns and current promotions. Visited stores to provide overviews of training, scripts and materials. Visited and collaborated with store managers and staff to ensure consistent signage placement and merchandising. Planned and coordinated new store grand opening events and public relations. Reporting directly to the President, I worked with yearly budgets ranging from $500,000 to $900,000.



Integrated Marcom Corporation - Channel Marketing Agency

• Vaughan, Ontario, Canada

• Designer

  • Feb 2003 - Jan 2004

  Projects: Conceptualization, design and layout of all marketing print and web-based materials such as channel newsletters, product sellsheets and online banner ads. Clients: Psion Tecklogix, Nortel Projects: Conceptualization, design and layout of all marketing print and web-based materials such as channel newsletters, product sellsheets and online banner ads. Clients: Psion Tecklogix, Nortel