Experience

Bloomfield Hills Schools

• United States
• Education
• 500 - 600 Employee

• Director of Communications

  • Feb 2021 - Present

  Bloomfield Hills, Michigan, United States



Wayne State University

• United States
• Higher Education
• 700 & Above Employee

• Marketing and Public Relations Manager

  • Jun 2015 - Feb 2021

  Campus Health Center- 5285 Anthony Wayne Drive, Detroit, MI 48202 Directed strategic planning of public relations (PR) and branding campaigns comprising press release distribution, digital outreach, social media content development, and marketing collateral design to maximize clinic awareness across the entire campus community and support student health initiatives. Managed all communication channels between associated stakeholders, employing a high-level collaborative approach to effectively design and execute comprehensive campus-wide programs… Show more Directed strategic planning of public relations (PR) and branding campaigns comprising press release distribution, digital outreach, social media content development, and marketing collateral design to maximize clinic awareness across the entire campus community and support student health initiatives. Managed all communication channels between associated stakeholders, employing a high-level collaborative approach to effectively design and execute comprehensive campus-wide programs. Contributed to various committees and corresponded with departments, in an effort to advance the university and health center mission and accomplish student success objectives. Coordinated with web designers and spearheaded the creation of a CHC website, overseeing continued maintenance post-integration to bolster digital presence and enhance avenues for student engagement. Orchestrated outreach initiatives in partnership with departments for student learning opportunities; executed over 50 flu clinics, 30 TB clinics, 50 bio-metric screening events, and 50 orientations yearly. Show less



Karen Huyghe

• United Kingdom

• Communications and Public Relations Manager

  • 2007 - 2021

  Michigan, Ontario, Remote Communications and Public Relations Manager who works with small companies, people, and non-profits to manage their brand, communications strategy, social media marketing, event planning, and advertising.



Scribendi Editing and Proofreading

• Marketing and Sales Manager

  • Feb 2010 - Feb 2015

  Responsible for developing, implementing, and managing all marketing, communications, and public relations initiatives. This included the following: o Hiring, training, and managing the marketing and sales team; o Maintaining and creating online marketing strategies (including SEO) for multiple websites; o Managing and developing marketing strategies for all services and products; o Designing launch strategies and campaigns for upcoming product/service launches; and… Show more Responsible for developing, implementing, and managing all marketing, communications, and public relations initiatives. This included the following: o Hiring, training, and managing the marketing and sales team; o Maintaining and creating online marketing strategies (including SEO) for multiple websites; o Managing and developing marketing strategies for all services and products; o Designing launch strategies and campaigns for upcoming product/service launches; and o Creating and overseeing budgets and metrics and goals for all initiatives. Created and implemented the company’s business-to-business strategy, which resulted in smoother daily operations, increased interdepartmental communication, and an increase in sales, while better managing our corporate clients and providing excellent customer service to our retail clients. Show less



Downtown Windsor Business Improvement Association

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Communications Coordinator

  • Jan 2009 - Dec 2009

  • Demonstrated a strong ability to plan, implement, and coordinate internal and external communications strategies and initiatives. This included: o Running marketing meetings and providing minutes to committees; o Creating, overseeing, and analyzing data from market surveys and questionnaires; and o Facilitating positive and timely communication between downtown Windsor business owners, the public, city officials, and the DWBIA staff. • Responsible for administrating… Show more • Demonstrated a strong ability to plan, implement, and coordinate internal and external communications strategies and initiatives. This included: o Running marketing meetings and providing minutes to committees; o Creating, overseeing, and analyzing data from market surveys and questionnaires; and o Facilitating positive and timely communication between downtown Windsor business owners, the public, city officials, and the DWBIA staff. • Responsible for administrating and coordinating all marketing and communications efforts undertaken by the DWBIA. This included: o The creation and implementation of a company newsletter and e-blast system; o The redesign of the DWBIA website (new navigation, branding, content creation, clearer focus); o Organizing, monitoring, and reporting on all downtown Windsor events; and o The creation and promotion of press releases, garnering positive news coverage of the DWBIA. • Excelled in marketing management and event management, which included contributing to the Red Bull Air Races, Summer in the City, and the Downtown Windsor Farmers’ Market events. Show less