Tan Ying Xuan
Freelance Digital Marketing Executive at APEC Solutions- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Cantonese Elementary proficiency
Topline Score
Bio
James L.
Ying Xuan is a dedicated individual and has a very positive work attitude. She is receptive to learning new tasks and has made marked improvements during her tenure at Equinet Academy. She has displayed competency in the roles of content-creation & social media marketing and has provided several invaluable ideas that benefit the company. In addition to her stellar performance in work, she interacts well with her colleagues and is polite, articulate and a motivated person. In short, Ying Xuan's high calibre of character and also a keen sense of ensuring her tasks are completed on time set her well above others.
James L.
Ying Xuan is a dedicated individual and has a very positive work attitude. She is receptive to learning new tasks and has made marked improvements during her tenure at Equinet Academy. She has displayed competency in the roles of content-creation & social media marketing and has provided several invaluable ideas that benefit the company. In addition to her stellar performance in work, she interacts well with her colleagues and is polite, articulate and a motivated person. In short, Ying Xuan's high calibre of character and also a keen sense of ensuring her tasks are completed on time set her well above others.
James L.
Ying Xuan is a dedicated individual and has a very positive work attitude. She is receptive to learning new tasks and has made marked improvements during her tenure at Equinet Academy. She has displayed competency in the roles of content-creation & social media marketing and has provided several invaluable ideas that benefit the company. In addition to her stellar performance in work, she interacts well with her colleagues and is polite, articulate and a motivated person. In short, Ying Xuan's high calibre of character and also a keen sense of ensuring her tasks are completed on time set her well above others.
James L.
Ying Xuan is a dedicated individual and has a very positive work attitude. She is receptive to learning new tasks and has made marked improvements during her tenure at Equinet Academy. She has displayed competency in the roles of content-creation & social media marketing and has provided several invaluable ideas that benefit the company. In addition to her stellar performance in work, she interacts well with her colleagues and is polite, articulate and a motivated person. In short, Ying Xuan's high calibre of character and also a keen sense of ensuring her tasks are completed on time set her well above others.
Credentials
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Academic Integrity Awareness
RMIT UniversityJul, 2022- Nov, 2024 -
WSQ SOCIAL MEDIA MARKETING COURSE
Equinet AcademyJan, 2021- Nov, 2024 -
Certified Digital Marketing Strategist Programme
Equinet AcademyJan, 2021- Nov, 2024 -
WSQ DIGITAL MARKETING ANALYTICS COURSE
Equinet AcademyJan, 2021- Nov, 2024 -
WSQ SEARCH ENGINE OPTIMISATION COURSE
Equinet AcademyJan, 2021- Nov, 2024 -
WSQ CONTENT MARKETING STRATEGY COURSE
Equinet AcademyDec, 2020- Nov, 2024 -
WSQ DIGITAL ADVERTISING COURSE
Equinet AcademyDec, 2020- Nov, 2024 -
WSQ DIGITAL MARKETING STRATEGY COURSE
Equinet AcademyDec, 2020- Nov, 2024 -
Singapore Business Case Competition 2020
Singapore Business Case Competition (SBCC)Oct, 2020- Nov, 2024 -
SUSS Brand Challenge 2020
Singapore University of Social Sciences (SUSS)Sep, 2020- Nov, 2024 -
NUS 21st Century International Calligraphy Cultural Arts Competition
National University of SingaporeJan, 2017- Nov, 2024 -
Google Analytics for Beginners Course Certificate
Google Analytics AcademyJan, 2021- Nov, 2024 -
Inbound Marketing Course
HubSpot AcademyJun, 2021- Nov, 2024
Experience
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APEC Solutions
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Singapore
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Advertising Services
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1 - 100 Employee
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Freelance Digital Marketing Executive
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Jun 2022 - Present
• In charge of social media content ideation with a diverse range of clients • In charge of social media content ideation with a diverse range of clients
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Caregiver Asia
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Singapore
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Hospitals and Health Care
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1 - 100 Employee
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Community Engagement Digital Marketing Executive
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Jun 2021 - Jun 2022
I was in charge of Caregiver Asia’s subsidiary company, Pulse Plus SG’s newly launched mobile application, Kampung Connect. It is a local community engagement initiative to mainly update users with the latest news, exclusive deals and campaigns. •Account Manager — Managed their social media accounts by designing and posting relevant contents with creative direction, to build brand awareness and engage target audiences •Proficient in article writing to publish lifestyle and trending content articles in the app •Engaged in video production and editing as marketing assets for clientele •Campaign Manager — Liaised with Key Opinion Leaders (KOL) for campaigns to achieve the campaigns’ main objectives and KPIs •Brainstormed, planned and executed marketing campaigns for the growth of Kampung Connect •Successfully launched campaigns in collaboration with our clients that reached or exceeded the target KPIs •Launched paid ads for campaigns and tracked their marketing performance •Tracked and analysed the overall marketing performance for campaigns, with After Action Reports (AAR), to measure its success and areas of improvement •Optimised WordPress website Show less
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Equinet Academy
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Singapore
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Intern
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Nov 2020 - Feb 2021
•Well-equipped with skills from the 6 WSQ core Digital Marketing courses conducted by industry experts and awarded with certifications •Recognised for content article writing for Equinet Academy's blog to optimise SEO keywords and educate viewers on various subject matters •Developed customer-centric content type ideas to post on their social media platforms, to boost marketing results with KPIs •Optimised SEO keyword and title research to enhance keyword and domain rankings with tools such as Google Keyword Planner and Ahrefs •Automated reporting and visibility through creation of dashboards with Google Analytics and Google Data Studio, to measure and analyse specific KPI goals •Redesigned infographic, to be included in content article with Adobe Illustrator — presenting key information in a clear and concise manner to target audiences •Coordinated in advertising production to promote click-through rates (CTR) and reach Show less
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99%SME Initiative
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Singapore
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Information Technology & Services
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Video Producer & Editor
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Sep 2020 - Nov 2020
•Produced, filmed and edited instructional videos to effectively educate users and boost the sign-up rate for 99%SME onboard sellers •Crafted proposals regarding the content and video flow to the client •Translated both English and Chinese step-by-step guides and voiceover scripts with my effective bilingualism •Produced, filmed and edited instructional videos to effectively educate users and boost the sign-up rate for 99%SME onboard sellers •Crafted proposals regarding the content and video flow to the client •Translated both English and Chinese step-by-step guides and voiceover scripts with my effective bilingualism
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Daikin Airconditioning (Singapore) Pte. Ltd.
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Singapore
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Appliances, Electrical, and Electronics Manufacturing
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100 - 200 Employee
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Customer Service Officer
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Aug 2020 - Oct 2020
•Specialized in proficient communication skills when communicating with customers •Handled general enquiries via inbound and outbound calls •Demonstrated strong critical thinking and teamwork •Successful escalation of customers' issues and feedback "This morning, I was attended to by Ying Xuan. I found her courteous and reassuring. I am aware your Appointments department is completely overwhelmed, but she did her best under the difficult circumstances." - Customer's commendation via e-mail Show less
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Challenger Technologies Limited
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Singapore
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Retail
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100 - 200 Employee
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Retail Associate
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Jun 2019 - Oct 2020
•Effectively handled customers' enquiries through customer relationship management •Presented effective and efficient solutions to customers •Handled inventory checking and layout of products to appeal to customers •Effectively handled customers' enquiries through customer relationship management •Presented effective and efficient solutions to customers •Handled inventory checking and layout of products to appeal to customers
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ezbuy
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Technology, Information and Internet
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1 - 100 Employee
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Ezbuy Brand Ambassador
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Jun 2019 - Apr 2020
•Approached by Ezbuy to collaborate with them in promoting their brand on my social media platform. •Produced social media content, utilising social media marketing, to engage with target audiences. •Increased their brand awareness, sign-up rate, and conversion rate through my sponsored Instagram posts, including call-to-action and unique sign-up link to direct consumers to Ezbuy's sign-up site. •Approached by Ezbuy to collaborate with them in promoting their brand on my social media platform. •Produced social media content, utilising social media marketing, to engage with target audiences. •Increased their brand awareness, sign-up rate, and conversion rate through my sponsored Instagram posts, including call-to-action and unique sign-up link to direct consumers to Ezbuy's sign-up site.
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Education
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2022 - 2023
RMIT University
Bachelor of Business, Marketing, Business, Marketing -
2018 - 2021
Nanyang Polytechnic
Marketing, Business, Marketing -
2013 - 2017
Chung Cheng High School (Main)
O-Level
Community
