Strategy & Planning

• Mar 2018 - Present

Director

• Jan 2019 - Jul 2021

Head Digital & Branch Head Wellington

• Aug 2014 - Feb 2018

-Overseeing TWC Results, the Digital media wing of thewebcompany -Integration across Earned, Owned & Paid media. -Media planning, reporting, analysis & ROI's. -Digital communication, Big Idea thinking and strategy. -Overseeing the media team activities. -Building profitability & sales. -Overseeing TWC Results, the Digital media wing of thewebcompany -Integration across Earned, Owned & Paid media. -Media planning, reporting, analysis & ROI's. -Digital communication, Big Idea thinking and strategy. -Overseeing the media team activities. -Building profitability & sales.

Digital Director

• Feb 2016 - May 2016

General Manager

• Mar 2012 - Nov 2013

Toolbar Digital is a part of the largest local agency in Indonesia,DM Pratama Group and i am responsible for developing the division,managing people and profits for the company. We are a complete digital agency catering to brands within and outside the group,providing digital strategies to brands across Earned,Owned and Paid Media.With the economic growth in Indonesia and the country riding through the recession wave,these are very interesting times for digital in this country and i am happy to be handling verticals which are growing like Telecom,FMCG,Tobacco and the list is growing. Show less

Business Director Ford India

• Jan 2011 - Feb 2012

Digital Business team lead on Ford India Ltd,part of Global Team Ford(GTF),a horizontal, between JWT ,mindshare & wunderman International.Responsible for the complete digital brand strategy for Ford India Ltd and integrating it with the overarching Brand strategy. I led a team to steer the mentioned services: Creative Customer relationship marketing Data services & database marketing Direct media planning & buying Information & insights Interactive marketing Teleservices Web Analytics Show less

Founder & Managing Partner

• Apr 2010 - Dec 2010

Having spent 13 years in the corporate sector and a challenge to do something different I took the path less travelled. I am glad to have taken this decision along with a partner and friend to start an initiative for the less fortunate. It has given me immense satisfaction and also an experience which will help me going forward to face bigger challenges in the corporate arena and memories I will cherish for a long time to come. Corporate academy was started with an aim to groom young professionals and students aspiring to enter the corporate world. Profiling & Customized training sessions on Career, Motivation, Decision making, Time Management, Presentation skills, Customer facing, Soft Skills, English & Language etc and make them ready to face the corporate challenges. Initiatives & Projects: Initiated a large seminar on career guidance & counseling in Avadh university, one of the largest government run university in UP. The State Government was willing to expand the initiative across various districts of Uttar Pradesh. A pet project which is close to my heart and will remain in my radar for the future Introduced and led corporate trainings across more than 100 hospitals in Mumbai where we helped in training the floor staff, Paramedical and even doctors to increase efficiencies. Show less

Media Director

• Jul 2008 - Feb 2010

Lead the Business nationally for Business development & Media & Partner relationships. Development of insight driven digital strategies from opportunity identification to experience definition. Structured and presented recommendations to senior client leadership for approval. Performed detailed evaluation of client business environment, including customer needs, capabilities and assets, and competitive realities to help identify market opportunities and programs to optimize media.Brands worked on: Bank of IndiaBirla Sunlife InsuranceICICI BankUTI BankIL&FS InvestsmartTATA AIG General InsuranceState Bank of IndiaAmerican ExpressUnited Health GroupIBMCISCOMadhya Pradesh Tourism BoardVodafone Show less

Associate Media Director

• Jan 2006 - Jul 2008

Media planning & Buying for some of the leading clientelle in India and liasoning with some large global clients as well in the Digital Domain.-Optimize ROI for advertisers across Internet & the mobile platform.-Consultancy and partnering with clients to achieve their business goals.

Account Supervisor

• Feb 2002 - Jan 2006

-Strengthening the digital presence for clientelle from various industries like telecom,financial services to mention a few. -Partner clients & consult them on their website conceptualization to creation. -Ensuring traffic generation & help clients grow their digital business -Strengthening the digital presence for clientelle from various industries like telecom,financial services to mention a few. -Partner clients & consult them on their website conceptualization to creation. -Ensuring traffic generation & help clients grow their digital business

Account Manager planning

• Feb 2000 - Jan 2002

-Responsible for driving Advertising revenues for msn.co.in in India -Partnering with some leading networks like media2india,mediaturf to boost ad-revenues. -Worked closely with Doubleclick and ensured smooth transiton of the ad serving with the schduling team -Responsible for driving Advertising revenues for msn.co.in in India -Partnering with some leading networks like media2india,mediaturf to boost ad-revenues. -Worked closely with Doubleclick and ensured smooth transiton of the ad serving with the schduling team

Sr Executive-Ad Sales

• 1998 - 2000

Sales Executive

• 1997 - 1998