Experience

Taylor Guitars

• United States
• Musicians
• 200 - 300 Employee

• Marketing Manager - Europe

  • Mar 2017 - Present

• Retail Marketing Manager - Europe

  • Feb 2016 - Mar 2017



The Entertainment Group BV

• Netherlands
• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Manager

  • Jan 2014 - Jul 2015

  Marketing manager at Videoland. In 2014 Videoland –an RTL Group venture- launched a new Video on Demand SVOD proposition. (www.videoland.com) - Control marketing budget - Allocate media spends, using full mix (TV, Online, Social,Outdoor, Radio, Print) - Marketing strategy for Videoland's first exclusive series; Zwarte Tulp - Launch introduction campaign - Agency pitch - Grew Videoland brand association with 30% in 2014 (brand tracker study) - Consumer insights:… Show more Marketing manager at Videoland. In 2014 Videoland –an RTL Group venture- launched a new Video on Demand SVOD proposition. (www.videoland.com) - Control marketing budget - Allocate media spends, using full mix (TV, Online, Social,Outdoor, Radio, Print) - Marketing strategy for Videoland's first exclusive series; Zwarte Tulp - Launch introduction campaign - Agency pitch - Grew Videoland brand association with 30% in 2014 (brand tracker study) - Consumer insights: dashboard development - Concept, develop and execute joint promotion with McDonald's ($1M+ media value) Show less Marketing manager at Videoland. In 2014 Videoland –an RTL Group venture- launched a new Video on Demand SVOD proposition. (www.videoland.com) - Control marketing budget - Allocate media spends, using full mix (TV, Online, Social,Outdoor, Radio, Print) - Marketing strategy for Videoland's first exclusive series; Zwarte Tulp - Launch introduction campaign - Agency pitch - Grew Videoland brand association with 30% in 2014 (brand tracker study) - Consumer insights:… Show more Marketing manager at Videoland. In 2014 Videoland –an RTL Group venture- launched a new Video on Demand SVOD proposition. (www.videoland.com) - Control marketing budget - Allocate media spends, using full mix (TV, Online, Social,Outdoor, Radio, Print) - Marketing strategy for Videoland's first exclusive series; Zwarte Tulp - Launch introduction campaign - Agency pitch - Grew Videoland brand association with 30% in 2014 (brand tracker study) - Consumer insights: dashboard development - Concept, develop and execute joint promotion with McDonald's ($1M+ media value) Show less



Universal Pictures

• Entertainment Providers
• 700 & Above Employee

• Retail Marketing Manager (Benelux)

  • Jun 2011 - Dec 2013

  Marketing manager Benelux for Universal Pictures Home Entertainment and Paramount Home Entertainment. $40M consumer revenue. (Catalogue as well as series i.e. Dexter, House MD, Downton Abbey, Californication) - Grow market share for catalogue and TV series segments for three consecutive years; - Successful integration of Paramount Pictures into Universal Pictures for Benelux territory; - Franchise management for i.e. Lucas Film, Marvel Marketing manager Benelux for Universal Pictures Home Entertainment and Paramount Home Entertainment. $40M consumer revenue. (Catalogue as well as series i.e. Dexter, House MD, Downton Abbey, Californication) - Grow market share for catalogue and TV series segments for three consecutive years; - Successful integration of Paramount Pictures into Universal Pictures for Benelux territory; - Franchise management for i.e. Lucas Film, Marvel



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Product Manager (Benelux)

  • Aug 2006 - May 2011

  Product Manager in Benelux Marketing team for Home Entertainment (Blu-ray, DVD, Video on Demand): Disney branded, Miramax, Touchstone, ABC TV (Lost, Grey's Anatomy, Desperate Housewives). - Develop catalogue strategy based on consumer insights; - Drive Disney as #1 catalogue player in Benelux Home Entertainment market; - Launch cross franchise events; - Develop and launch loyalty platform for film fans (MovieMinutes.com) Product Manager in Benelux Marketing team for Home Entertainment (Blu-ray, DVD, Video on Demand): Disney branded, Miramax, Touchstone, ABC TV (Lost, Grey's Anatomy, Desperate Housewives). - Develop catalogue strategy based on consumer insights; - Drive Disney as #1 catalogue player in Benelux Home Entertainment market; - Launch cross franchise events; - Develop and launch loyalty platform for film fans (MovieMinutes.com)



The Walt Disney Studios

• United States
• Entertainment Providers
• 700 & Above Employee

• Trade Marketeer

  • 2003 - 2006

  Trade Marketeer in Benelux Marketing team for Home Entertainment (Blu-ray, DVD). - Consumer insights and reporting (GfK) - Develop and execute retailer promotions (focus on FMCG) - POS development & planning - Production of trade shows Trade Marketeer in Benelux Marketing team for Home Entertainment (Blu-ray, DVD). - Consumer insights and reporting (GfK) - Develop and execute retailer promotions (focus on FMCG) - POS development & planning - Production of trade shows



Pro-Active Business Information Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Researcher

  • 2000 - 2002

  Brand research studies (online advertising), i.e Coca Cola, KLM Brand research studies (online advertising), i.e Coca Cola, KLM