Experience

Slice

• United States
• Software Development
• 500 - 600 Employee

• Head of Product Design (Senior Director)

  • Oct 2021 - Oct 2023

  New York, New York, United States As Head of Product Design for both the Shop and Consumer teams, I built and lead a dedicated team of 10 product design leaders. Together, we’re driven by our shared mission: Keeping Local Thriving. Highlights of our achievements together include: - Collaborated with the product team to define and drive the consumer app strategy, providing clear direction for app development squads. - Led the iterative redesign of the consumer app, aligning it with our brand identity, which resulted in… Show more As Head of Product Design for both the Shop and Consumer teams, I built and lead a dedicated team of 10 product design leaders. Together, we’re driven by our shared mission: Keeping Local Thriving. Highlights of our achievements together include: - Collaborated with the product team to define and drive the consumer app strategy, providing clear direction for app development squads. - Led the iterative redesign of the consumer app, aligning it with our brand identity, which resulted in increased app downloads and repeat orders from consumers’ preferred shops. - Championed the development and adoption of our new Design System, “Crust”, boosting efficiency across design and engineering teams. - Launched the Slice Custom Website offering, delivering native commerce solutions to over 17,000 shops. Empowered restaurant owners with the ability to customize brand colors, content, and fonts via our Owner’s Portal CMS. - Championed and sponsored a comprehensive overhaul of our Slice register (POS), aligning cross-functional teams to the need for a dedicated design system, Crust. This initiative was driven by our ambition to create the market's most intuitive, purpose-driven register. In addition to leading this talented team on product endeavors, I also crafted our first set of team career ladders, frameworks, and design principles that foster a high-performing, designer-friendly culture. Show less



Twitter

• United States
• Software Development
• 700 & Above Employee

• Director, Product Design (Discovery & Connection)

  • Jan 2021 - Nov 2021

  New York, New York, United States Built a team of ten product designers and managers to create the connective tissue of Twitter (engagement algorithm) with the goal of making the user experience more personal, contextual and rewarding. This team or product designers was responsible for the Home Timeline, Explore & Search, and Interests (Interests was the engine that drove much of the engagement algorithm). Not surprisingly this required close collaboration with Product, Engineering and Data Science and ML teams to collect the… Show more Built a team of ten product designers and managers to create the connective tissue of Twitter (engagement algorithm) with the goal of making the user experience more personal, contextual and rewarding. This team or product designers was responsible for the Home Timeline, Explore & Search, and Interests (Interests was the engine that drove much of the engagement algorithm). Not surprisingly this required close collaboration with Product, Engineering and Data Science and ML teams to collect the right signal, at the right time, to trigger the right content when it is most desired—all delivered in new and engaging ways.

• Director, Product Design (Ad Formats + DES, UENO)

  • Aug 2020 - Feb 2021

  New York, New York, United States Led a multidisciplinary team to unlock the next billion in new revenue by defining an actionable future vision for both the Ad Formats team and the Developer Platform (DES) team respectively. This involved stakeholder alignment across executive functions, design, product and engineering to ensure buy-in feasibility and subsequent approval from leadership at Twitter. The multidisciplinary team included product designers, content designers, UI motion designers, UX engineers and product… Show more Led a multidisciplinary team to unlock the next billion in new revenue by defining an actionable future vision for both the Ad Formats team and the Developer Platform (DES) team respectively. This involved stakeholder alignment across executive functions, design, product and engineering to ensure buy-in feasibility and subsequent approval from leadership at Twitter. The multidisciplinary team included product designers, content designers, UI motion designers, UX engineers and product strategists working side-by-side with our cross functional (XFN) partners. *UENO was acquired by Twitter



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Chief Creative Officer, Firstborn

  • Aug 2017 - Aug 2020



Firstborn

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Creative Officer (CCO)

  • Aug 2017 - Jul 2020

  NYC Our mantra: "Rad work. Rad people." I led a cross-disciplinary team of 70+ creatives, designers, producers, technologists, writers and managers of managers for projects that spanned the full digital spectrum: from campaign innovation and content; to emerging tech (AR, VR, XR) and 0-1 products; to digital-first brand strategy, identity and systems. Key accounts for this time period: Adidas, Beats (Apple), Peloton, Royal Caribbean, Parallel (Cannabis)… Show more Our mantra: "Rad work. Rad people." I led a cross-disciplinary team of 70+ creatives, designers, producers, technologists, writers and managers of managers for projects that spanned the full digital spectrum: from campaign innovation and content; to emerging tech (AR, VR, XR) and 0-1 products; to digital-first brand strategy, identity and systems. Key accounts for this time period: Adidas, Beats (Apple), Peloton, Royal Caribbean, Parallel (Cannabis), Flexport --- 2020: Beats "Tempo" wins Graphite and Wood Pencil D&AD 2019: Firstborn, Fast Company's 2019 Most Innovative Companies 2019: Speaker, Embassy of Dutch Creativity in Cannes 2019: Adidas "Hidden in Plain Sight" Adweek Project Isaac, Gold 2019: Adidas "Hidden in Plain Sight" Clio 2019: Firstborn.com, Listed on Developer Site of the Year, AWWWARDS 2018: Campaign US' 2018 Digital 40 Over 40 2018: Mentor & Speaker at Young Marketers Academy in Cannes 2018: Speaker, Digiday AI Summit on Evaluating Emerging Tech

• SVP, Executive Creative Director

  • Jun 2012 - Aug 2017

  NYC As SVP, Executive Creative Director I spent much of my days pitching and leading multiple teams across key accounts. Alongside overseeing creative across our biggest accounts I directed many of our live action VR work for brands like Mountain Dew & Chevron. I also lead & directed Nick, a popular, fully-immersive VR game available on the Steam Store today. In 2018 alone, we launched 10 AR-driven experiences for clients like Chevron, Adidas, Jagermeister, Champs Sports, Footlocker… Show more As SVP, Executive Creative Director I spent much of my days pitching and leading multiple teams across key accounts. Alongside overseeing creative across our biggest accounts I directed many of our live action VR work for brands like Mountain Dew & Chevron. I also lead & directed Nick, a popular, fully-immersive VR game available on the Steam Store today. In 2018 alone, we launched 10 AR-driven experiences for clients like Chevron, Adidas, Jagermeister, Champs Sports, Footlocker and Gatorade. After winning the L'Oreal work in 2013, I stayed on to direct design across the L'Oreal Luxe and Professional Products Division portfolio of brands like Lancôme, Urban Decay, Kiehl's, Redken and YSL. This work included the relaunch and transformation of six ecommerce experiences, the development of new digital products and the production of digital marketing campaigns. These efforts contributed to every brand under our purview rising to the top of the Gartner L2 Digital IQ Index. Key accounts for this time period: L'Oreal portfolio of brands, ANA (All Nippon Airways), Mountain Dew, Chevron, Jet.com, Lafayette 148 and Adidas

• Creative Director

  • Jun 2009 - Jun 2012

  NYC Lead the transition from production shop to lead agency role by evolving our pitch approach to win the SoBe dAOR account and growing our creative reputation inside the PepsiCo organization with dAOR wins on Mountain Dew and Pepsi Spire. I delivered groundbreaking, digitally-focused creative and product work during a transformational and turbulent period in the history of digital. This included our integrated work on "Expedition Titanic" (winner at SxSWi and the Telly's) and our work on… Show more Lead the transition from production shop to lead agency role by evolving our pitch approach to win the SoBe dAOR account and growing our creative reputation inside the PepsiCo organization with dAOR wins on Mountain Dew and Pepsi Spire. I delivered groundbreaking, digitally-focused creative and product work during a transformational and turbulent period in the history of digital. This included our integrated work on "Expedition Titanic" (winner at SxSWi and the Telly's) and our work on Uniqlo in which we hacked Pinterest (https://www.aiga.org/case-study-uniqlo-storms-pinterest) which earned us a gold in Cannes. The global success of our work with Uniqlo also earned me a place on the AdAge's coveted Media Mavens list in 2012: https://adage.com/print/237415



FL2

• United States
• Advertising Services
• 1 - 100 Employee

• Design Director

  • 2005 - Jun 2009

  Denver, Colorado FL2 was an internationally recognized and award winning interactive design agency. Yes, that means Flash (RIP). I helped grow the company from four to over 20 people, and in doing so, was lucky enough to work with some amazing brands: Porsche, Left Hand Brewing, Boa, American Crew, Sims Snowboards and Vision Streetwear. Along with the brand marketing work we created, and with the housing market exploding, we were heavily focused on real estate development work—helping very large… Show more FL2 was an internationally recognized and award winning interactive design agency. Yes, that means Flash (RIP). I helped grow the company from four to over 20 people, and in doing so, was lucky enough to work with some amazing brands: Porsche, Left Hand Brewing, Boa, American Crew, Sims Snowboards and Vision Streetwear. Along with the brand marketing work we created, and with the housing market exploding, we were heavily focused on real estate development work—helping very large developers (East West Partners, Haseko, Stapleton, New Broad Street, Forest City, etc) build out their digital identities both on and offline. We did many digital and experiential work in sales centers across the USA—there we created rich interactive touchscreen experiences that allowed customers to step into a developer's vision. Show less



nReach

• Product Design Lead

  • Jun 2004 - Jun 2005

  Greater Denver Area When phones were dumb, the Razr hot, ringtones a cultural moment and mobile wallpapers still a thing—nReach was the largest platform built specifically for the creation and distribution of premium mobile content. I was brought on to develop the new brand and commerce product to help position nReach (and it's content) in a way to better attract investors. Along with building the brand strategy, identity and system I also designed and developed (frontend, HTML/CSS) the new product from the… Show more When phones were dumb, the Razr hot, ringtones a cultural moment and mobile wallpapers still a thing—nReach was the largest platform built specifically for the creation and distribution of premium mobile content. I was brought on to develop the new brand and commerce product to help position nReach (and it's content) in a way to better attract investors. Along with building the brand strategy, identity and system I also designed and developed (frontend, HTML/CSS) the new product from the ground up, alongside the internal team of engineers. The company was sold 3 months after the rebrand and replatforming. Show less



eToys.com

• Senior Product Designer

  • 2000 - 2004

  Greater Denver Area So began, these formative and more corporate-formal years as an interactive designer. This is where I learned to code. Where I learned UX strategy and design. It's where I unlearned what I learned in business school and discovered real business and product strategy. It was here that I learned what it meant to be a product designer. To look at data. To study the user. To understand the technology I was designing on top of. I may have started out resizing thumbnail and product… Show more So began, these formative and more corporate-formal years as an interactive designer. This is where I learned to code. Where I learned UX strategy and design. It's where I unlearned what I learned in business school and discovered real business and product strategy. It was here that I learned what it meant to be a product designer. To look at data. To study the user. To understand the technology I was designing on top of. I may have started out resizing thumbnail and product graphics...but by the end of my tenure at eToys I had lead two separate and successful redesigns of the e-commerce experience across two different and distinct brands: eToys.com and KBToys.com. Show less



Thomas & Perkins Advertising

• Junior Creative

  • 1999 - 2000

  Denver, Colorado Worked on Titan Motorcycles.



Las Vegas Valley Water District

• United States
• Utilities
• 500 - 600 Employee

• Ditch Digger

  • 1994 - 1996

  Las Vegas, Nevada You learn a lot about yourself digging ditches in the desert.