Head of Corporate Group Development | Corporate Strategist | Group Marketing

• Jul 2021 - Present

Steering Committee Industry 4.0

• Jun 2018 - Present

Provide support, guidance and oversight of Industry 4.0 development. Advisory role and make recommendation to management team and working closely with Consultants for programs implementation.

Group Sustainability

• Jan 2017 - Present

Develop and implement sustainability strategy and work with different business entities to implement sustainability solution and ensure compliance to corporate sustainability direction. In charge of Sustainability reporting in Annual Report.

Secretary Executive Committee (EXCO)

• Aug 2016 - Present

Assistance to EXCO Chairman to ensure smooth functioning of the management committee and maintaining formal records of the meeting process and decisions and assuring all outstanding matter arising from the meeting are duly resolved.

Corporate Branding | Group Marketing

• Jul 2014 - Present

Responsible to lead the strategic direction of the corporate brand’s overall positioning, core values, and the brand voice. Leads implementation on key brand initiatives, advise and collaborate with regional marketing team to implement marketing strategies grounded in brand positioning and personality, with the goal of increasing brand awareness and enhancing performance. Provides functional and business expertise and strategic perspective to develop the brand. Works with a cross-functional team to establish, review and monitor brand standards, Develop and manage the relationships with a set of third parties such as brand agencies and other partners.Work collaboratively with product marketing, content and communications to develop compelling relevant programs to support marketing and sales efforts. Produce global integrated marketing campaigns from inception to optimisation with a cross-functional marketing team including content, product marketing, web/online, corporate communications, social media, creative services, events, field marketing, and sales teams. Monitor campaigns and make recommendations for optimization, long tail strategies and future enhancements for maximum engagement. Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend. Show less

Senior Corporate Manager | Corporate Development | Strategist | Group Marketing | Trainer

• Jul 2018 - Jul 2021

Assist the Group CEO in the strategic management and development for the listed group of companies, which consists of 14 companies with 24 offices spanning across Southeast Asia including Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, Cambodia and Myanmar. Responsibilities includes:- Formulating and development of medium to long term business plans and strategies, - Leadership development of managerial team,- Organisational structure development,- Change management,- Strategic alignment with broader business objectives,- Works in close liaison with Government Agencies,- Provide timely advice or recommendations to the CEO,- Conduct corporate training and workshops,- Editing of annual report and organising of AGM,- Work with different business entities for sustainability reporting,- Management of intellectual property and trademarks,- Setting and review of corporate policies, Show less

Corporate Development Manager (Group)

• Jul 2014 - Jun 2018

Work directly with Group CEO in the strategic management and development for the listed group of companies, which consists of 13 offices spanning across Southeast Asia including Singapore, Malaysia, Indonesia, Vietnam, Thailand, Cambodia and Myanmar. Responsibilities includes:- Formulating and development of medium to long term business plans and strategies, - Leadership development of managerial team,- Organisational structure development,- Change management,- Strategic alignment with broader business objectives,- Works in close liaison with Government Agencies,- Provide timely advice or recommendations to the CEO,- Conduct corporate training and workshops,- Editing of annual report and organising of AGM,- Work with different business entities for sustainability reporting,- Management of intellectual property and trademarks,- Alignment of corporate policies, Show less

Senior Adviser Ecommerce

• Nov 2016 - Present

Lead the B2B eCommerce team for global online distribution business. Responsible for developing strategic development plans, capability development, performance management and reporting to Group CEO on eCommerce performance. Lead the B2B eCommerce team for global online distribution business. Responsible for developing strategic development plans, capability development, performance management and reporting to Group CEO on eCommerce performance.

Deputy Manager - Product Marketing & Business Development

• Jul 2004 - Jul 2014

1) Marketing Management• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors,• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion vendors,• Establishing distribution networks and developing distribution strategies,• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.2) Business Development• Supporting senior management in augmenting sales strategies and targets,• Implementing preconceived sales development strategies,• Managing pre-allocated budgets,• Developing new sales relationships to increase business volume,• Analysing competent market activity and trends,• Identifying and exploiting business opportunities,• Studying the market to provide focused, well-researched forecasts that will support the company's business planning Knowledge, skills, and experience Show less

Assistant Business Manager - Product Development

• Jul 2002 - Jul 2004

- Primary focus on developing M2M (machine to machine) market with manufacturer, - Managing the product line life cycle from strategic planning to tactical activities- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.- Developing and implementing a company-wide go-to-market plan,- Analyzing potential partner relationships for the product. Show less

Assistant Business Manager - Sales Management

• Oct 1999 - Jul 2002

- Penetrate new market and establishing new accounts,- Identify and recommend new product line for distribution,- Preparation of sales plan and budget,- Sales planning and forecasting,- Credit management,- Build up sales team,- Work closely with product principals on promotional campaign and programmes.

Application Sales Engineer

• Jul 1996 - Oct 1999

- Customer account servicing, specialise in semiconductor OEM machine maker segment,- Develop new market and establishing new accounts,- Supporting customer on project proposal and technical issues,- Manage customer credit.

Application Engineer

• Mar 1995 - Jul 1996

- Pre-sales support on technical enquiry, application testing, demo and proposal configuration,- Post sales engineering support for industrial control products which includes programmable logic controller, vision inspection system, HMI, etc.- Conduct product training,- Site testing and commissioning.