Wouter Graatsma

E-commerce Director at North Actionsports Group
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL

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Experience

    • Netherlands
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • E-commerce Director
      • May 2021 - Present

      Responsible for e-commerce, digital marketing and CRM for NAG brands Mystic, North Kiteboarding & Foils, North Windsurfing and North SUP. Responsible for e-commerce, digital marketing and CRM for NAG brands Mystic, North Kiteboarding & Foils, North Windsurfing and North SUP.

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Manager E-commerce, Digital Marketing & CRM
      • Nov 2018 - Apr 2021

      Responsible for online sales at Etos. With a focus on online merchandising, CRO, digital design & development, digital marketing & CRM/personalization. Responsible for online sales at Etos. With a focus on online merchandising, CRO, digital design & development, digital marketing & CRM/personalization.

    • Netherlands
    • Telecommunications
    • 700 & Above Employee
    • E-commerce Manager
      • Apr 2015 - Nov 2018

      Responsible for online marketing and online sales for KPN consumer market (Mobile portfolio and Internet & TV portfolio).

    • Digital Marketing Manager
      • Jun 2014 - Apr 2015

      Responsible for managing all performance based digital marketing campaigns.

    • Netherlands
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Sep 2011 - Jun 2014

      Responsible for managing online marketing campaigns, both branding and performance based campaigns.

    • Campaign Manager
      • Sep 2011 - Dec 2012

      Responsible for managing online marketing campaigns, both branding and performance based campaigns.

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Online Media Buyer
      • 2010 - 2011

      Responsible for media buying and business development with a focus on lead generation through online display advertising, email marketing, affiliate marketing, social media advertising and lead aggregation. Responsible for media buying and business development with a focus on lead generation through online display advertising, email marketing, affiliate marketing, social media advertising and lead aggregation.

    • Netherlands
    • Computer Games
    • 1 - 100 Employee
    • Online Marketeer
      • 2007 - 2008

      Responsible for all online marketing and advertising activities with the aim to generate relevant traffic and facilitate high conversion to active Play like a Champion users. Involved in research activities that measured and analysed the outcomes of these campaigns/activities. Responsible for all online marketing and advertising activities with the aim to generate relevant traffic and facilitate high conversion to active Play like a Champion users. Involved in research activities that measured and analysed the outcomes of these campaigns/activities.

    • Online Marketing Intern
      • Jul 2006 - Feb 2007

      Responsible for the development and implementation of an online marketing campaign for Aruba Apartments (including SEO, SEA, Paid Advertising and Paid Inclusion). Generating relevant traffic. Improving the content and functionality of the website and improving the website's conversion. Responsible for the development and implementation of an online marketing campaign for Aruba Apartments (including SEO, SEA, Paid Advertising and Paid Inclusion). Generating relevant traffic. Improving the content and functionality of the website and improving the website's conversion.

Education

  • Macquarie University
    Master's degree, Commerce in Marketing
    2009 - 2010
  • Sydney Institute of Business and Technology (SIBT)
    Bachelor's degree, Marketing
    2008 - 2009
  • Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen
    Bachelor's degree, Communication & Brandmanagement
    2004 - 2008
  • Rotterdams Montessori Lyceum
    VWO, Economics & Society
    1996 - 2002
  • Kralingsche School Rotterdam
    1988 - 1996

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