Experience

Beckhoff Automation Canada

• Canada
• Industrial Automation
• 1 - 100 Employee

• Marketing Manager

  • Nov 2022 - Present



FedEx Express Canada

• Canada
• Freight and Package Transportation
• 400 - 500 Employee

• Senior Marketing Specialist

  • Feb 2022 - Nov 2022

• Marketing Specialist

  • Jun 2018 - Feb 2022



Edson

• Canada
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Apr 2015 - Jun 2018

  • Developed, managed, and executed all marketing activities within the budget while continually tracking performance using key performance indicators • Planned, prepared, and provided on-site management for tradeshows and special events across North America • Oversaw and evaluated market research to make strategic decisions in a competitive market while also identifying new target markets • Led the planning and execution of a successful new product launch at a key industrial trade show, collaborating with cross-functional teams and suppliers • Managed relationships with external public relation firms to develop press releases, case studies, and article development • Created aftermarket parts & service sales sheets, brochures, and technical service bulletins for use in parts packages and email blasts • Provided sales support by creating and designing customer presentations and collateral materials



O'Brien Lifting Solutions Inc.

• Canada
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2011 - Apr 2015

  • Redesigned the company website and increased website traffic by 100% with minimal internet advertising and utilizing the latest search engine optimization techniques • Created targeted email marketing campaigns to maintain brand exposure, communicate promotions and increase sales with an above industry average open rate • Designed print advertising of all sizes to various publications which were distributed across North America reinforcing the company brand • Coordinated and designed trade show exhibits across North America with over 35,000 attendees, generating highly qualified leads • Executed and managed all social media accounts (LinkedIn, Facebook, Twitter, Flickr) on a daily basis



The Document Experts Inc.

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Authorized Xerox Sales Representative

  • Apr 2010 - Oct 2010

  • Marketed the full line of Xerox products, services and supplies in a designated territory to achieve sales targets for new business sales and renewals • Established and built account relationships with key decision makers and developed a cost effective solution which suit their needs upon extensive research • Managed simultaneous projects across multiple levels inside and outside of the organization ensuring that all deadlines were met and at the highest quality • Met and exceeded customer satisfaction goals by effectively resolving all customer issues on a timely basis balancing daily activities



Bladek Motorsports

• Ontario, Canada

• Racecar Driver, Operations and Marketing Manager

  • May 2000 - Oct 2010

  • Constructed and distributed a marketing proposal outlining the benefits of sponsoring a race team, securing the necessary sponsors to finance the continuing racing operations • Designed and maintained a team web site where users could access pictures, videos, race results and team events, resulting in increased fan exposure and interest • Set priorities and delegated tasks to the team for weekly activities in order to maintain a consistent performance level on the racetrack, resulting in the award of 1st and 2nd place in the 2005 racing season in two different divisions • Created a weekly advertising campaign utilizing social media which increased sponsorship exposure



Mold-Masters Limited

• Canada
• Plastics Manufacturing
• 400 - 500 Employee

• Marketing Support Coordinator

  • May 2007 - Aug 2008

  Literature and Giveaway Fulfillment, Management & Reproduction - Assisted in producing text and design layouts for marketing collaterals - Acted as the central point of all for all requests for Marketing materials, giveaways, technical publications, from sales representatives, international offices/agents and customers - Ensured materials are picked, packed and shipped in a timely manner - Maintained an accurate inventory listing of all literatures, giveaways, supplies and re-orders with various suppliers when necessary to ensure adequate supply Tradeshow Support - Prepared show manuals and process internal payments to suppliers - Packaged and shipped show items as well as prepared required paperwork when needed - Coordinated items shipped around the world - Controlled, selected and managed tradeshow inventory - Coordinated tradeshow lead retrievals, promotional and advertising opportunities Communications Support - Assisted in internal publications for production and management - Assisted in E-mail blasts, Marketing Portal, Website Management Content, and Relationship maintenance Competitive Intelligence - Collected and tracked competitive advertisements in various publications as well as the Internet - Distributed press releases for new products to all magazine publications - Documented sales leads through magazine publications, online subscriptions and customer inquiries Marketing Event Coordination - Administered logistics for large customer visits such as; local transportation, accommodations, agendas, catering, meeting room setups, plant tours, giveaways, and literature materials