Experience

PHUTURE® Foods

• Malaysia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• CMO

  • Jun 2022 - Present



La Juiceria Superfoods

• Kuala Lumpur, Malaysia

• Director

  • Nov 2013 - Present

  Spin-off from our humble beginnings at La Juiceria. We are focused on growing our cafes to bring unique and healthy experiences that caters to everyone. 3 concepts that we have designed: an express version, casual cafe and a Melbourne-influenced format which caters to events, parties and launches. Spin-off from our humble beginnings at La Juiceria. We are focused on growing our cafes to bring unique and healthy experiences that caters to everyone. 3 concepts that we have designed: an express version, casual cafe and a Melbourne-influenced format which caters to events, parties and launches.



Super Saigon

• Jalan Datuk Sulaiman Taman Tun Dr Ismail, 60000

• Director

  • Jul 2017 - Present

  Bringing casual dining to the neighborhood. Melbourne style Pho, Vietnamese delights for everyone. Bringing casual dining to the neighborhood. Melbourne style Pho, Vietnamese delights for everyone.



La Juiceria Superfoods Sdn Bhd

• Malaysia
• Food and Beverage Services
• 1 - 100 Employee

• Founder & Shareholder

  • Nov 2013 - Jun 2022

  Entrepreneur, ex-corporate, 40-something who loves marketing, branding, health and wellness, technology and meeting people. World citizen: Chinese passport, born in Manila, married to French and lived in Singapore and currently in Kuala Lumpur. Created La Juiceria in 2013 after leaving corporate life. From an online store, to juice bars, to restaurants and cafes. We serve in different communities, location, both offline and online. We make it convenient for you --- order online and have it delivered to your doorstep or visit our shops. Join our community! Eat Good, Feel Good. Website: http://lajuiceria.com.my/ Facebook: https://www.facebook.com/LaJuiceriaMY Instagram: http://instagram.com/lajuiceria La Juiceria Group of Companies Head Office and Central Kitchen Lot 2 Jalan KIP 2 Taman Perindustrian KIP Kepong, Kuala Lumpur Malaysia 03-2035-5911 info@lajuiceria.com www.lajuiceria.com.my ORDER DIRECT: http://order.lajuiceriagroup.com Show less



BFM 89.9 - The Business Station

• Malaysia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Producer

  • Feb 2012 - Jul 2012

  The need to expand one's experience leads Anabelle to a shift in her career -- into broadcast media. Brought innovation and creativeness into the shows under Enterprise, such as Resource Centre, Careers Unusual and Speed Consulting. Apart from producing shows, I have done interviews, both live and pre-recorded. The flavors & variety of produced shows that were brought into Resource Centre resulted in putting it on the Top 5 shows of BFM, which did not happen for a while. The greatest take-away as part of this change in career is knowing that it has helped many SME's and businesses in Malaysia. The "thank you" notes received due to helping businesses generate leads is invaluable. To listen to some of the interviews Anabelle has conducted: She interviewed the author of “The End of Cheap China” under Resource Centre (Enterprise) http://www.bfm.my/2012-06-06-end-of-cheap-china-shaun-rein.html b. Her interview with the author of “Boundary Spanning Leadership” under Resource Centre (Enterprise) http://www.bfm.my/2012_03_19_christ_ernst_boundary_spanning.html c. Her Careers Unusual interview (aired weekly every Fridays at 1:45pm). She is conducting all interview since Feb 27, 2012 to present Sample of Careers Unusual interviews: i. Interview with a Fermentation Baker Tommy Le Baker http://www.bfm.my/careers-unusual-fermentation-baker.html ii. Interview with an Image Consultant Wendy Lee http://www.bfm.my/2012-05-25-image-consultant-wendy-lee.html Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Senior Product Marketing Manager

  • May 2007 - Apr 2011

  A combination of sales and marketing, managing the Office System -- a suite of products which constitues as one of the 'cash cows' of Microsoft. The work entailed overseeing different segments -- from Consumers, Small & Medium Businesses, Mid-Market, & Enterprise. Collaboration with internal teams (retail, OEM, SMB, enterprise) as well as external (agencies, press, channel partners) were key to the success of marketing the product. A combination of sales and marketing, managing the Office System -- a suite of products which constitues as one of the 'cash cows' of Microsoft. The work entailed overseeing different segments -- from Consumers, Small & Medium Businesses, Mid-Market, & Enterprise. Collaboration with internal teams (retail, OEM, SMB, enterprise) as well as external (agencies, press, channel partners) were key to the success of marketing the product.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Product Marketing Manager

  • 2005 - 2006

  Led the product positioning & marketing of Nokia’s Mobile Phones segment, which contributed 70% to overall revenue. Responsibility spanned across products, which included entry level, classic, fashion phones, to premium. Headed strategic programs and promotions. Worked with management team of Operators and Distributors to drive sales. Held regular press conferences to share the company vision, new products and marketing updates; helped ensure the share of voice for Nokia. It also entailed me to work with different external media agencies: creative groups, print and placement, events and online. Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Country Category Manager

  • Nov 2000 - May 2005

  Headed sales and marketing of the Commercial Imaging and Printing products of HP. During the years of my tenure we have seen double-digit growth and staying number 1 spot in terms of market share. The position called for working across segments like distributors, commercial and retail channels, agencies, PR, and suppliers. Headed sales and marketing of the Commercial Imaging and Printing products of HP. During the years of my tenure we have seen double-digit growth and staying number 1 spot in terms of market share. The position called for working across segments like distributors, commercial and retail channels, agencies, PR, and suppliers.



Integrated Computer Systems

• Product Manager

  • Sep 1999 - Sep 2000

  ICS is one of the top channel partners of Hewlett-Packard. I was responsible for business development of HP products. Grew double digit for HP product business share. Posted double digit growth for HP supplies business within ICS. Single-handedly closed supplies contracts amounting to more than P30 million in revenue. ICS is one of the top channel partners of Hewlett-Packard. I was responsible for business development of HP products. Grew double digit for HP product business share. Posted double digit growth for HP supplies business within ICS. Single-handedly closed supplies contracts amounting to more than P30 million in revenue.