Marlieke Kemp-Janssen

Social Media Manager at GainingEdge
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • Dutch -
  • English -
  • German -
  • Indonesian -
Skills

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5.0

/5.0
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Panji Dhanasaputra

Marlieke is a very good person to cooperate and work together. She is goal oriented and always get her hands on control at her duties & projects. As a person, she definitely someone you will enjoy working together. There are 3 words to describe Marlieke, and those are: - Intelligent - Sociable - Energetic I would definitely recommend Marlieke to anyone looking to collaborate in work.

Hidayat Jayawardana

Marlieke is the name one of my favorite Digital Marketing person special during my career with Starwood. She is execelent in her role. Always excited to learn something new. Not easy to find someone like Marlieke, I saw she never stop to learn, she will run so fast to catch whatever the Goal setup in her role, or maybe because she is also as professional Runner ;). Nice to working together with Marlieke, she happy to share something amazing. Im sure, wherever she working, she will do the best or very best to completed her job. See you again Marlieke, maybe someday, somewhere in Bali ;).

Greg Gubiani

Marlieke has always been a driver in manager the digital marketing team as a cluster. She is dedicated in her job and eagerly shares her passion. She build strong relationship with the various OTA, is creative and very active online whether through personal or professional digital space. Will hire Marlieke back without hesitation.

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Credentials

  • WordPress Block Editor
    Yoast.com
    Apr, 2020
    - Nov, 2024
  • WordPress for Beginners
    Yoast.com
    Apr, 2020
    - Nov, 2024
  • Yoast SEO for WordPress
    Yoast.com
    Apr, 2020
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite
    Jul, 2018
    - Nov, 2024
  • Competitive Strategy
    Coursera
    Aug, 2013
    - Nov, 2024
  • Nutrition and Physical Activity for Health
    Coursera
    Aug, 2013
    - Nov, 2024
  • Introduction to Psychology
    Coursera
    Jul, 2013
    - Nov, 2024
  • Inspiring Leadership through Emotional Intelligence
    Coursera Verified Certificates
    Jun, 2013
    - Nov, 2024
  • A Beginner's Guide to Irrational Behavior
    Coursera
    May, 2013
    - Nov, 2024
  • Introduction to Philosophy
    Coursera
    Mar, 2013
    - Nov, 2024

Experience

  • GainingEdge
    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media Manager
      • Dec 2022 - Present

      Responsible for Social Media of the GainingEdge. The role involves planning, creation and publishing of social media content on Twitter and LinkedIn, as well as engagement with fans/followers/influencers. Responsible for Social Media of the GainingEdge. The role involves planning, creation and publishing of social media content on Twitter and LinkedIn, as well as engagement with fans/followers/influencers.

  • BestCities Global Alliance
    • Events Services
    • 1 - 100 Employee
    • Digital Marketing Project Manager
      • Aug 2021 - Present

      Responsible for Digital Marketing of the Best Cities Global Alliance. The role involves planning, creation and publishing of social media content on Twitter and LinkedIn, as well as engagement with fans/followers/influencers and occasional LinkedIn advertising. In this role, I am working closely together with the operational team of Best Cities as well as with the marketing teams of the 12 partner cities. Responsible for Digital Marketing of the Best Cities Global Alliance. The role involves planning, creation and publishing of social media content on Twitter and LinkedIn, as well as engagement with fans/followers/influencers and occasional LinkedIn advertising. In this role, I am working closely together with the operational team of Best Cities as well as with the marketing teams of the 12 partner cities.

  • Aureum Hospitality Advisers Pte Ltd
    • Singapore
    • Hospitality
    • 1 - 100 Employee
    • Founder & Managing Director
      • Oct 2017 - Present

      In further pursuit of my consulting career, I have successfully founded my own company in 2017: Aureum Hospitality Advisers. One focus area of the company is to strategically review, assess and where required implement e-commerce and revenue management strategies, in order to optimize total revenue, and to monitor online reviews and ratings, to develop content for social media and to provide copywriting in order to optimize the client's online reputation.Another, growing, side of my business is digital marketing management. From social media to website development and from SEO to online advertising. Implementing my experience, I've successfully improved my client's digital footprint in the past few years. Services include, but are not limited to: * Revenue Management* E-commerce (Management of Online Travel Agents and Direct Web)* Digital Marketing (Social Media, SEM, SEO)* Online Reputation Management (Reviews and Ratings)* Content development and copy-writing* Website development* Digital Marketing VA for small businesses and bloggersAlthough my business is registered in Singapore, I am home-based and work with different clients in Asia (Singapore, Indonesia & Cambodia), Australia and Europe.

  • Project Based Consulting
    • E-commerce and Revenue Management Consultant
      • Jun 2016 - Sep 2017

      In my role I strategically review, assess and where required implement e-commerce and revenue management strategies and processes in client hotels, in order to optimize and maximize their total revenue.Scope of the Role:* Implement revenue management operations, procedures and best practices.* Identify new revenue opportunities.* Provide daily, weekly and monthly reporting.* Optimize and expand distribution partnerships.* Act as overall business development consultant for the hotel manager/owner.* Build and maintain strong working relationships with levels of staff at the client hotel.* Travel periodically to each hotel.* Embed a revenue management culture.In my role I am home based and have worked with different hotels in Asia (Surabaya, Yogyakarta, Colombo, Bali, Lombok and Siem Reap), mostly via Apara Hotel Advisors.

  • Starwood Hotels & Resorts Worldwide, Inc.
    • Hospitality
    • 700 & Above Employee
    • Digital & Marketing Communication Manager
      • Sep 2015 - Mar 2016

      Responsibilities: * Increase awareness, traffic and revenue through internal and external channels, such as branded website, Local Property Site and Starwood’s microsites and OTA’s.* Manage and execute strategy to optimize the performance of Starwood’s internal online channels. * Manage content on Local Property Site, Independent Restaurant Site and Spa Site. * Manage strategic partnerships and relationships with OTA's, online and offline media.* Drive the resorts’ core social media channels (Facebook, Instagram, Twitter and YouTube).* Identify opportunities to work with bloggers and socialites. * Provide regular performance reports, digital trend updates, and prepare annual business review meetings with the regional team.* Drive display media and SEO campaigns.* Work closely together with the Director of Revenue Management to maximize revenue by analyzing market strategies, yield management and execution of packages, discounts and rates.* Increase revenue through online travel agents.* Develop and implement effective PR strategy related to events, rooms, F&B venues and spa that is relevant to media from key feeder markets.* Handle collateral and publications. * Conduct media fam trips and site inspection to maximize opportunity with the local and international medias.* Solicit and follow through potential partnerships with banks, airlines and retail.* Develop rapport and maintain good relationships with local and international media.* Develop business and leisure travel promotions and release to press and/or target audience.* Work closely with appointed PR agency to maximize media exposure.

    • Cluster Digital Marketing Manager
      • Nov 2013 - Aug 2015

      In charge of 5 properties in Bali (opening + pre-opening):* Sheraton Bali Kuta Resort* Le Méridien Bali Jimbaran* Four Points by Sheraton Bali, Kuta (Opened 15 July 2015)* The Westin Ubud Resort & Spa (opening 2016)* The Sarasvati, A Luxury Collection Resort, Bali (opening 2016) Responsibilities: * Increase traffic and revenue through internal channels, such as branded website, Local Property Site and Starwood’s microsites.* Manage and execute strategy to optimize the performance of Starwood’s internal online channels. * Increase revenue through online travel agents.* Manage strategic partnerships and relationships with OTA's* Drive the resorts’ core social media channels * Identify opportunities to work with bloggers and socialites. * Provide regular performance reports, digital trend updates, and prepare annual business review meetings with the regional team.* Drive display media and SEO campaigns.* Work closely together with the Director of Revenue Management to maximize revenue by analyzing market strategies, yield management and execution of packages, discounts and rates.

  • The Media Hotel & Towers
    • Indonesia
    • Hospitality
    • 1 - 100 Employee
    • Online Marketing Manager
      • Mar 2012 - Oct 2013

      Rebranding responsibilities (rebranding from Sheraton Media Hotel & Towers into The Media Hotel & Towers): * (Re-)contracting with online travel agents,* Actualizing social media for new brand,* Implementation of Sales & Marketing plan for online market. Responsibilities after rebranding: * Increase revenue through online travel agents and through hotel’s own website,* Manage strategic partnerships and relationships with OTA's, * Proactively identify opportunities for growth by using social media channels, * Continually optimizing & updating all internal websites & social media, * Carry out continuous competitor analysis to maximize efficiency,* Maintain day-to-day implementation of campaign activities with hotel operations,* Work closely together with the Director of Revenue Management to maximize revenue by analyzing market strategies, yield management and execution of packages, discounts and rates,* Successfully replaced Director of Revenue Management for 3 months during her maternity leave (September 2012-January 2013).

  • Carlton Beach Hotel
    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Reservation Manager / Revenue Manager / Sales & Marketing Manager
      • Apr 2009 - Jan 2012

      Responsibilities as Reservations Manager: * Communicate promotions,* Maintaining in-house reservation system (OPERA FIDELIO),* Accept, process and check reservations on a daily basis,* Managing reservation team effectively.Responsibilities as Revenue Manager: * Setting up and monitoring the weekly, monthly and annual forecast & budget for the rooms-divisions department,* Yield management: → Room rate optimization for individual and group bookings, → Upselling strategy, → Channel optimization, → Promotion and packages,* Updating, promoting, and developing the hotel’s bookings website,* Building successful relationships with third party websites (OTA’s),* Carry out continuous competitor analysis to ensure that our product offer and campaigns are competitive in the market place,* Extract and analyse data in order to draw actionable business conclusion. Responsibilities as Sales and Marketing Manager: * Developing and monitoring the sales & marketing plan for the department as well as strategy development for room sales, * Monitoring and optimizing the social media channels,* Setting up and finalizing tenders & contracts with several business for room sales,* Relationship management with several businesses and government ministries.

    • Reservations Officer
      • Jun 2008 - Apr 2009

      * Accepting and processing of room reservations via e-mail, phone and social media networks, * Processing group reservations as well as setting up contracts for groups,* Upselling of several products.

    • Food & Beverage Supervisor
      • Aug 2007 - Jun 2008

      * Assisting the Food & Beverage Manager with overseeing the daily operations in the department,* Coaching and training of staff as well as ensuring all staff maintain the set service standards,* Maintaining and updating of weekly and monthly schedules for employees and assisting in human resource activities.

    • Cost Control - Final internship project
      • Feb 2007 - Aug 2007

      Research on the process of food & beverage cost control, including purchasing and price management.

  • De Turfhoeve, restaurant & partycentrum
    • Waitress - Part-time job
      • Sep 2006 - May 2007

      * Provide superior guest service and friendliness. * Describe menu items in detail and provide recommendations when requested. * Accurate prepare checks and handle payment. * Provide superior guest service and friendliness. * Describe menu items in detail and provide recommendations when requested. * Accurate prepare checks and handle payment.

  • Mylene NV
    • Cosmetics
    • 1 - 100 Employee
    • (Freelance) Direct Sales Marketer
      • Jun 2004 - Feb 2007

      Selling a broad range of high quality cosmetic products through fun and educational home parties. Selling a broad range of high quality cosmetic products through fun and educational home parties.

  • Plaza Hotel Curacao
    • Guest Relations - Management Trainee
      • May 2006 - Aug 2006

      * Central contact point for guests* Complaint handling * Excursion planning & organization * Sales of excursions and extracurricular activities as well as sales & marketing. * Central contact point for guests* Complaint handling * Excursion planning & organization * Sales of excursions and extracurricular activities as well as sales & marketing.

  • Carlton Beach Hotel
    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Health Center Attendant - Trainee
      • May 2005 - Aug 2005

      * Attending to guests* Sales of health center facilities* Developing of the sales & marketing plan for the outlet. * Attending to guests* Sales of health center facilities* Developing of the sales & marketing plan for the outlet.

  • Restaurant Bistro Kepèl
    • Waitress - Part-time job
      • Mar 2003 - May 2005

      * Provide superior guest service and friendliness. * Describe menu items in detail and provide recommendations when requested. * Accurate prepare checks and handle payment. * Provide superior guest service and friendliness. * Describe menu items in detail and provide recommendations when requested. * Accurate prepare checks and handle payment.

Education

  • Hogeschool TIO EINDHOVEN
    HBO, Hotel and Event Management
    2005 - 2007
  • Hogeschool TIO EINDHOVEN
    HBO, Hotel Management
    2004 - 2005
  • Bouwens van der Boijecollege
    Gymnasium (Dutch A-Levels)
    1998 - 2004

Community

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